Presented to 37 attendees at the Extension Galaxy IV conference, 9/17/13, Pittsburgh, PA. Videos embedded in presentation have been removed and can be viewed at http://www.youtube.com/watch?v=7e4ubbzAV14 and http://www.youtube.com/watch?v=PByqSYLTCDg

1. The Affordable
Care Act
Megan O’Neil, University of Maryland Extension
Marissa Stone, eXtension.org
Meets eXtension.org Ask an Expert
Galaxy IV, Pittsburgh Sept 17, 2013
#ExtG4

2. What is AskHealthLit?
Who?
We are AskHealthLit! We
answer questions relating to the
Affordable Care Act and its
ramifications on people's
personal finances.
Why?
The goal of AskHealthLit is
to help people make
informed health
insurance choices and to
plan for health care costs.
Where?
Bit.ly/AskHealthLit
Facebook.com/AskHealthLit
Twitter.com/askhealthlit
Pinterest.com/askhealthlit
Bit.ly/YouTubeAsk

3. AskHealthLit
Timeline
November 2013
eXtension
Fellowship
Proposal
Submitted
January
2013
Fellowship
Awarded
April/May 2013
Conference
Presentations (2)
& Experts
Recruitment
Starts
March 20, 2013
Social Media Accts:
Facebook, Twitter,
Pinterest, & YouTube
established and
community
orientation and
content initiates
Today
43 Experts in 26
states, 192 likes on FB,
651 tweets, 40
followers on Twitter &
829 results in Google

4. Where Can You Find Ask?
Bit.ly/AskHealthLit
Bit.ly/YouTubeAsk
Facebook.com/AskHealthLit Pinterest.com/askhealthlit
Twitter.com/askhealthlit

5. Page Views
A Few
Analytics

6. Article & FAQ Views
A Few
Analytics

7. Facebook Analytics
A Few
Analytics

8. Facebook Analytics
A Few
Analytics

9. Facebook Analytics
A Few
Analytics

10. Next Steps
Push out new
ASK videos
Market ASK
to and
through local
partners
Create more
Google Juice
through
links Explore the
use of
Instagram,
Tumblr, etc.
Engage our
Experts
Further
engage
with our
audience
Quantify
Impacts
2/2014
Sustainability

11. Comments?
Questions?