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#Mei2012

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Kathi Apostolidis
Kathi Apostolidis

1st International Conference Medical Education Informatics

Health & MedicineTechnology
1 of 21
Patients & Doctors in Web2.0 & Social Media Kathi Apostolidis Breast Cancer & Patient Rights Advocate
Social Media in healthcare is not a fad. It has real value
Web2.0 & Social Media Inexpensive Immediate Personal Ubiquituous=Mobile
What’s theChange agent? The Internet 800m. Users by 3 rd Q.2011
Social Media in Healthcare • Why does it matter? • How to do it? • Who is there?
1. Patients and Peers are there Why 2. Connect & learn from Does it peers, experts & patients Matter? 3. Get Value 4. It DOES NOT take much time
How to DO it? • Google for twitter, facebook, youtube, • Make an account – listen • Communicate • Plan – Follow some people • Evaluate
What’s a Hashtag? #
What patients search on the internet? • Learn about symptoms & disease • Find an expert doctor • Find a safe hospital • Connect with other patients • Share their experience • Understand therapy options
Meet Dr. Naoto T. Ueno MD, PhD-@teamoncology Basic science, oncology, patient empowerment, oncology career counselling
Videos from Memorial Hermann's live Twittercast of Open Heart Surgery
Open Heart Surgery gets out of the OT on youtube, twitter, storify, the press…
Catherine Cerisey , Breast Cancer Advocate -France
How Oncologists & Patient Groups Use Social Media?
Thank you for listening Kathi Apostolidis Breast Cancer & Patient Rights Advocate blog: http://epatientgr.wordpress.com twitter: www.twitter.com/kgapo, www.twitter.com/#opnHealth facebook: www.facebook.com/kathiapostolidis www.facebook.com/#opnhealth Linked IN: http://www.linkedin.com/in/kathiapostolidis
Credits Many tweeple are behind my knowledge, understanding and practice of social media in healthcare and I thank them.

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#Mei2012

  • 1. Patients & Doctors in Web2.0 & Social Media Kathi Apostolidis Breast Cancer & Patient Rights Advocate
  • 2. Social Media in healthcare is not a fad. It has real value
  • 3. Web2.0 & Social Media Inexpensive Immediate Personal Ubiquituous=Mobile
  • 4. What’s theChange agent? The Internet 800m. Users by 3 rd Q.2011
  • 5.
  • 6.
  • 7. Social Media in Healthcare • Why does it matter? • How to do it? • Who is there?
  • 8. 1. Patients and Peers are there Why 2. Connect & learn from Does it peers, experts & patients Matter? 3. Get Value 4. It DOES NOT take much time
  • 9. How to DO it? • Google for twitter, facebook, youtube, • Make an account – listen • Communicate • Plan – Follow some people • Evaluate
  • 10.
  • 12. What patients search on the internet? • Learn about symptoms & disease • Find an expert doctor • Find a safe hospital • Connect with other patients • Share their experience • Understand therapy options
  • 13.
  • 14. Meet Dr. Naoto T. Ueno MD, PhD-@teamoncology Basic science, oncology, patient empowerment, oncology career counselling
  • 15. Videos from Memorial Hermann's live Twittercast of Open Heart Surgery
  • 16. Open Heart Surgery gets out of the OT on youtube, twitter, storify, the press…
  • 17. Catherine Cerisey , Breast Cancer Advocate -France
  • 18. How Oncologists & Patient Groups Use Social Media?
  • 19.
  • 20. Thank you for listening Kathi Apostolidis Breast Cancer & Patient Rights Advocate blog: http://epatientgr.wordpress.com twitter: www.twitter.com/kgapo, www.twitter.com/#opnHealth facebook: www.facebook.com/kathiapostolidis www.facebook.com/#opnhealth Linked IN: http://www.linkedin.com/in/kathiapostolidis
  • 21. Credits Many tweeple are behind my knowledge, understanding and practice of social media in healthcare and I thank them.