Contains introduction, history, board of directors, subsidiaries, products, swot analysis ,balance sheet, scams,csr activities and competitors.

1. Presented By,
Sonal Patil (F21)

2. INTRODUCTION
Type Public
Industry Automotive
Founded 7 Sept,1948
Headquarters Chennai, Tamil Nadu, India
Area Served Worldwide
Key People Dhiraj Hinduja
Products Automobiles, engines, commercial
vehicles
Revenue Rs.206.58 billion (US $3.1 billion)
Net Income Rs. 10.98 billion (US $160 million)
Number of Employees 11,552 (2014)
Parent Hinduja Group
Website www.ashokleyland.com

3. HISTORY
• Founded by Raghunandan Saran in 1948
• Joined with Leyland Motors, England in 1954
• Joint venture with Land Rover International Holding Ltd.
• In 2007 Hinduja group bought IVECO’s indirect stake in Ashok Leyland
Vision And Mission
“Achieving leadership in the medium/heavy duty segments of
the domestic commercial vehicle market and significant presence in
the world market through transport solutions that best anticipate
customer needs, with the highest value-to-cost ratio. “
• Identifying with the customer
• Being the lowest cost manufacture
• Global benchmarking of products, processes and people.

4. BOARD OF DIRECTORS
• Dheeraj Hinduja (Chairman)
Vinod K dasari (CEO and MD)
Seshu Bhagavathula
(CTO)

5.  Buses
 Trucks
• U-Truck
• Boss
 Light Vehicles
• DOST
 Defense Vehicles
 Power Solutions
SUBSIDIARIES
•Ennore foundries Limited
•Automotive Coaches and Components
Limited
•Gulf-Ashley Motors Limited
•Ashley Holdings Limited
•Ashley Investments Limited
•Ashley Design and Engineering Services
(ADES)
•Avia Ashok Leyland
•Ashok Leyland Defense Systems (ALDS)
•Ashok Leyland Project Services Limited
•Lanka Ashok Leyland PLC
PRODUCTS
SWOT ANALYSIS
STRENGTHS
•Brand Name
•Strong
Management
•Financial Leverage
•Technology
WEAKNESS
•Work
Inefficiencies
•Customer Service
•Lack of Scale
OPPORTUNITIES
•Innovation
•New Technology
•New Products
•International
Expansion
THREATS
•Bad Economy
•Government
Regulations
•Change in Tastes

6. BALANCE SHEET

7. CSR
• Consume Less Pollute Less
• Fun Bus
• Green Mission
• AIDS awareness
• Community Service
COMPETITORS
SCAMS
• Fake Job Scam
• NMMT Ashok Leyland
manufacturing defect scam
Ashok Leyland Tata Motors Eicher Motors Force Motors
Total Share
Capital
284.69 Cr 679.18 Cr 27.16 Cr 13.18 Cr
Networth 5,514.14 Cr 22,368.08 Cr 2,150.78 Cr 1,480.44 Cr
Total Debt 1,984.38 Cr 14,039.68 Cr 22.57 Cr 2.64 Cr
Total Liabilities 7,498.52 Cr 36,407.76 Cr 2,173.35 Cr 1,483.08 Cr