Bma Presentation 3.19.2009

The document discusses the software-as-a-service (SaaS) industry, highlighting its growth compared to traditional software, with a 60% annual revenue increase and less volatility. It emphasizes unique features of SaaS, such as subscription-based pricing, real-time updates, and customer-driven feedback, alongside marketing strategies relevant to the sector. Additionally, it offers insights into successful companies in SaaS, like Salesforce and Intuit, and outlines fundamental marketing tactics applicable to businesses in general.