Marketing Return On Investment White Paper

1) Analog Devices created an advertising campaign called "Blackfin Is Where?" to drive customers to download free software from their website and evaluate their Blackfin processor. 2) The campaign used online video ads highlighting customer innovations created using Blackfin technology to convince viewers to learn more and get a free test drive. 3) Creating compelling landing pages with useful application content was found to be critical for converting visitors to test drives, taking as much effort as creating the video ads.