Afrito hult dubai f
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This is a presentation prepared by students of IE business school as part of The Hult Prize 2013 competition.
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Afrito hult dubai f
- 1. AFRITboost nutrition with an affordable and tasty wrap
- 2. Improving nutrition for families in urban slums by offering a flexible menu at affordable prices, while catering to local taste.
- 3. Meet Angela 29 years old Separated with 4 children $2.50 income/day No kitchen at home One meal per day
- 4. The challenge 70% of meals consumed are street food Women with more children buy more street food Few affordable & nutritious options Kibera
- 5. The product Small Large Githeri Cassava Plantain kcal vitamins minerals $0.14 $0.26$0.14 $0.26$0.14 $0.26 210 315 13% 27% 35% 60% Pricing Local dish wrapped in a local flat bread
- 6. Value generation Farmer Street Vendor Angela Local Produce $$$ Kibera $
- 7. Reaching Angela Promotional pricing Ramp up Focus Groups NGOs, KOL Neighborhood expansion Kibera 1 2 3
- 9. The risks $ Acceptance Distribution Affordability Local ingredients & recipes Awareness through key opinion leaders Use existing distribution network: Street Vendors Find the right nutrition/cost balance
- 10. Projections Per operation: $100K initial investment 3500 meals per day 3% profit margin Kitchen Working capital 70K 30K Initial Investment
- 11. Milestones 2014 ‘15 ‘16 ‘17 ‘18 ‘19 ‘20 2021 Break-even at Kibera Kibera Investment recouped Khayelitsha (Cape Town) Makoko (Lagos) Mumbai Pilot 96M
- 12. The team Laura Lightbody Sabine Fortmann Angel Rolon Joel Martinez Vivek Jha
- 14. Appendix
- 15. Brand&Education Employee uniform Unique packaging Vendor education School kitchen tours
- 16. Nutrition Energy Protein Fat Iron Iodine Vitamin A Thiamine Riboflavine Niacine Vitamine C Vitamine B6 Vitamine B9 Vitamine B12 Zinc 0% 25% 50% 75% 100% Large SmallGitheri wrap
- 17. Distribution Street Vendor Mobile ordering and payment system Distribution points outside the slum Optional delivery for a fee $
- 18. Startup costs $500K Total investment 2014-2021 Per location startup costs of $100K $30K Kitchen (CAPEX) (every 5 years) $70K Working capital (15 months) -60 60 180 300 1 2 3 4 5 6 7 8 Year Break-even Investment recouped Cumulative Profits (thousands $)