Building on the success of the nine elements in Business Model Generation (BMG), developed by Alex Osterwalder, Tim Clark has designed the Business Model You (BMY), a one-page blueprint for a social entrepreneurship career. We have revised the model and have introduced it to early-stage undergraduates within a “changemaker course” and have produced 25 plans for the 3 ½ years students spend in academic and co-curricular activities leading to launching a social entrepreneur career upon graduation.
The BMY works for describing personal business models just as it does for describing the BMG with two differences. The Key Resource is the student and exercises bring out the passion, the interests, skills and abilities, personality, and the assets students own or control. The BMY takes into account unquantifiable “soft” costs (such as stress) and “soft” Benefits (such as satisfaction). The BMG considers only monetary Costs and Benefits. The BMY paints a clear, accurate picture of the pre-professional activities that lay the foundation for later addressing social entrepreneur career elements such as satisfaction, stress, recognition, time demands, social contribution.
This document announces a two-day program on March 22nd and 23rd to provide hands-on initiatives and resources to address the specific needs of main street retail and restaurant businesses. The program includes a morning seminar on the 22nd followed by one-on-one consultation sessions that afternoon and on the morning of the 23rd to help independent retailers and restaurants compete against big box stores. Interested participants are urged to register early by contacting the listed phone number or email.
Poster presented at the American Association of Behavioral and Social Science...Berea College
In 2019, one trail, the Pinnacle at Indian Fork Mountain was selected by Outside Magazine at the No.1 hiking venue in Kentucky. In 2018 with the official designation of two U.S. Bicycle Routes (USBR 21 and 23), Kentucky achieved now ranks 5th overall (856 miles) in a list of states with the most number in the national networks. IN 2015 the CIty of Berea became the 11th certified Kentucky Trail Town. These achievements were designed and executed by the EPG students as a result of the trail-based community economic development projects.
Assessing kentucky trail town impacts the economic outcomes of the no.1 hikin...Berea College
The study aimed to estimate the economic impact of trail users on the Pinnacle Trails in Berea, Kentucky. Data was collected through trail counts, surveys, and infrared sensors from 2017-2019. An estimated 48,895 annual users were calculated, with 85% being visitors who brought in an economic impact of $639,000. Additionally, there was a missed opportunity of $200,669 from in-state users within 50 miles who did not spend money. The trails are a natural asset that promote local economic development as the Kentucky Trail Town program grows.
Berea and Madison County Trails Initiative Berea College
This presentation reveals the EPG summer program efforts from 2012 to 2015 as they discovered the value and benefits of applying to the State of Kentucky Trail Town Certification Application Process. This presentation is from the Bluegrass Trails and Greenways Summit TED TALK that took place in Lancaster, KY on August 19th, 2016.
Examining the Historic, Cultural and Natural Assets through the Daniel Boone ...Berea College
I developed an undergraduate entrepreneurial leadership summer program examining the entrepreneurial opportunities emerging from a regional adventure tourism destination in eastern Kentucky to transition the economy from an extraction-based economy. This presentation reveals the steps and phrases of the process of linking historical assets, cultural authenticity, natural resources via a trail system in Appalachian distressed counties and was presented on October 26, 2017, at the Dinner on the Grounds.
Finding the Fulcrum: Reclamation of Appalachian Identity through the Transiti...Berea College
Purpose - The purpose of this report was threefold: 1) to explore the development of a network arts, crafts, cultural heritage and natural resources trail systems that lead to Appalachian local economic development, 2) to collect user trail type, frequency, and duration on separate multi-state, multi-county, multi-use path in a rural Appalachian community, 2) to estimate the health impact of the trails. Six case study networks trail systems and outcomes are provided. This report was for the 40th Annual Appalachian Studies Conference that took place March 9th-12th, 2017 in Blacksburg, VA.
Multi state, multi-use trail system as tools for community economic development Berea College
Domestically and internationally multi-use trail development has experienced rapid growth as a driver of community economic transition as a stage in the evolution of resource-dependent settlements. Trails are an economic catalyst as tourist attractions and contribute to the quality of life for rural communities and local residents. In recent years trails surround a variety of themes such as culinary arts, wildlife observation, arts, crafts, and heritage. In Central Appalachia recreational trails refers to paths for specific uses such as hiking, cycling, horseback, and water travel.
This presentation first, summarizes the Appalachian research literature on the factors that contribute to the success of multi-state, multi-use trails as rural tourism attractions from a community development perspective. The presentation highlight features that support what a successful trail might be in Central Appalachia including new businesses, expanded businesses, job growth, and creation. The City of Berea Trail Town, certified in 2015 is offered as a community development destination. Second, applying ethnographic face-to-face observations and engagement (user-centered empathy design principles), personas were proposed to better understand customers user segments uncovered on TransAmerican cross-county USBR 76 from Yorktown VA to Astoria OR over six years. Third, using the Underground Railroad Route as a prototype, the presentation describes how the Berea College EPG Program students created a north-south USBR 21 from Atlanta GA, through Tennessee, Kentucky and onto Ohio. Finally, in partnership with the National Park Service and the Friends of the Boone Trace, Daniel Boone Trace Trail of 1775 from Cumberland Gap to Maysville Kentucky was designed to traverse through 5 counties and 11 municipal governments. After a one-year community development planning process in five counties and eleven municipal governments, USBR 21 is in the final stage of review with the Kentucky DOT and AHHSHTO. This presentation was for the Community Development Society's Annual International Conference on July 22nd-25th, 2018 in Detroit, Michigan.
Increasing entrepreneurial competence via team based learning: Insights from...Berea College
The Entrepreneurship for the Public Good Program at Berea College blends an understanding of how modest economic projects encourage entrepreneurial development in particular areas by thinking in terms of how to tailor resources to meet particular problems and what constitutes acceptable solutions. For ten years EPG has deployed TBL as an innovative teaching strategy applying entrepreneurial concepts to develop undergraduate entrepreneurial mindsets, using design thinking, evaluating and acting upon opportunities, applying the business model canvas and creating forecasted revenue streams aimed to enhance student engagement and improve teamwork. This case study examines the use of TBL in an undergraduate intense summer session for interdisciplinary students at a liberal arts college. The results indicate that TBL has a positive influence on student engagement and an appreciation and understanding of entrepreneurial competence. TBL offers opportunities to alter mindsets, assist learning, and practice entrepreneurial behaviors. The study concludes that TBL is an effective teaching process enabling educators to offer students enhanced and stimulating learning experiences. The case study contributes to the entrepreneurial and management education literature by assessing the first-time TBL experience of students. Key issues addressed are student mindsets, student engagement, opportunities for learning, and the benefits of teamwork in preparing students in community-based learning. This presentation was for the Academy of Business Research from October 24-26, 2018 in San Antonio, Texas.
This document announces a two-day program on March 22nd and 23rd to provide hands-on initiatives and resources to address the specific needs of main street retail and restaurant businesses. The program includes a morning seminar on the 22nd followed by one-on-one consultation sessions that afternoon and on the morning of the 23rd to help independent retailers and restaurants compete against big box stores. Interested participants are urged to register early by contacting the listed phone number or email.
Poster presented at the American Association of Behavioral and Social Science...Berea College
In 2019, one trail, the Pinnacle at Indian Fork Mountain was selected by Outside Magazine at the No.1 hiking venue in Kentucky. In 2018 with the official designation of two U.S. Bicycle Routes (USBR 21 and 23), Kentucky achieved now ranks 5th overall (856 miles) in a list of states with the most number in the national networks. IN 2015 the CIty of Berea became the 11th certified Kentucky Trail Town. These achievements were designed and executed by the EPG students as a result of the trail-based community economic development projects.
Assessing kentucky trail town impacts the economic outcomes of the no.1 hikin...Berea College
The study aimed to estimate the economic impact of trail users on the Pinnacle Trails in Berea, Kentucky. Data was collected through trail counts, surveys, and infrared sensors from 2017-2019. An estimated 48,895 annual users were calculated, with 85% being visitors who brought in an economic impact of $639,000. Additionally, there was a missed opportunity of $200,669 from in-state users within 50 miles who did not spend money. The trails are a natural asset that promote local economic development as the Kentucky Trail Town program grows.
Berea and Madison County Trails Initiative Berea College
This presentation reveals the EPG summer program efforts from 2012 to 2015 as they discovered the value and benefits of applying to the State of Kentucky Trail Town Certification Application Process. This presentation is from the Bluegrass Trails and Greenways Summit TED TALK that took place in Lancaster, KY on August 19th, 2016.
Examining the Historic, Cultural and Natural Assets through the Daniel Boone ...Berea College
I developed an undergraduate entrepreneurial leadership summer program examining the entrepreneurial opportunities emerging from a regional adventure tourism destination in eastern Kentucky to transition the economy from an extraction-based economy. This presentation reveals the steps and phrases of the process of linking historical assets, cultural authenticity, natural resources via a trail system in Appalachian distressed counties and was presented on October 26, 2017, at the Dinner on the Grounds.
Finding the Fulcrum: Reclamation of Appalachian Identity through the Transiti...Berea College
Purpose - The purpose of this report was threefold: 1) to explore the development of a network arts, crafts, cultural heritage and natural resources trail systems that lead to Appalachian local economic development, 2) to collect user trail type, frequency, and duration on separate multi-state, multi-county, multi-use path in a rural Appalachian community, 2) to estimate the health impact of the trails. Six case study networks trail systems and outcomes are provided. This report was for the 40th Annual Appalachian Studies Conference that took place March 9th-12th, 2017 in Blacksburg, VA.
Multi state, multi-use trail system as tools for community economic development Berea College
Domestically and internationally multi-use trail development has experienced rapid growth as a driver of community economic transition as a stage in the evolution of resource-dependent settlements. Trails are an economic catalyst as tourist attractions and contribute to the quality of life for rural communities and local residents. In recent years trails surround a variety of themes such as culinary arts, wildlife observation, arts, crafts, and heritage. In Central Appalachia recreational trails refers to paths for specific uses such as hiking, cycling, horseback, and water travel.
This presentation first, summarizes the Appalachian research literature on the factors that contribute to the success of multi-state, multi-use trails as rural tourism attractions from a community development perspective. The presentation highlight features that support what a successful trail might be in Central Appalachia including new businesses, expanded businesses, job growth, and creation. The City of Berea Trail Town, certified in 2015 is offered as a community development destination. Second, applying ethnographic face-to-face observations and engagement (user-centered empathy design principles), personas were proposed to better understand customers user segments uncovered on TransAmerican cross-county USBR 76 from Yorktown VA to Astoria OR over six years. Third, using the Underground Railroad Route as a prototype, the presentation describes how the Berea College EPG Program students created a north-south USBR 21 from Atlanta GA, through Tennessee, Kentucky and onto Ohio. Finally, in partnership with the National Park Service and the Friends of the Boone Trace, Daniel Boone Trace Trail of 1775 from Cumberland Gap to Maysville Kentucky was designed to traverse through 5 counties and 11 municipal governments. After a one-year community development planning process in five counties and eleven municipal governments, USBR 21 is in the final stage of review with the Kentucky DOT and AHHSHTO. This presentation was for the Community Development Society's Annual International Conference on July 22nd-25th, 2018 in Detroit, Michigan.
Increasing entrepreneurial competence via team based learning: Insights from...Berea College
The Entrepreneurship for the Public Good Program at Berea College blends an understanding of how modest economic projects encourage entrepreneurial development in particular areas by thinking in terms of how to tailor resources to meet particular problems and what constitutes acceptable solutions. For ten years EPG has deployed TBL as an innovative teaching strategy applying entrepreneurial concepts to develop undergraduate entrepreneurial mindsets, using design thinking, evaluating and acting upon opportunities, applying the business model canvas and creating forecasted revenue streams aimed to enhance student engagement and improve teamwork. This case study examines the use of TBL in an undergraduate intense summer session for interdisciplinary students at a liberal arts college. The results indicate that TBL has a positive influence on student engagement and an appreciation and understanding of entrepreneurial competence. TBL offers opportunities to alter mindsets, assist learning, and practice entrepreneurial behaviors. The study concludes that TBL is an effective teaching process enabling educators to offer students enhanced and stimulating learning experiences. The case study contributes to the entrepreneurial and management education literature by assessing the first-time TBL experience of students. Key issues addressed are student mindsets, student engagement, opportunities for learning, and the benefits of teamwork in preparing students in community-based learning. This presentation was for the Academy of Business Research from October 24-26, 2018 in San Antonio, Texas.
An examination of collegiate internships in entrepreneurial leadership settin...Berea College
Collegiate internships play a significant role in the professional development of undergraduate students. They provide students the opportunity to experience real-world expectations embedded within actual vocational environments under the support of their collegiate faculty. Although there are a number of common reasons why internships are utilized in each academic area, the requirements for the experiences are substantially different across disciplines and level of coursework. The environments for business and social entrepreneurship, service-oriented and servant leadership and civic engagement are distinct. The purpose of this paper is to explore some of the commonalities and differences that exist for internships across collegiate academic disciplines at the undergraduate level, introduce the concept of iterative reflective practices and identify their salience for programs from an interdisciplinary perspective. The focus on this presentation are the liberal arts including humanities, social science, and applied liberal arts disciplines leading to entrepreneurship internships in profit and not-for-profit sectors. This presentation was for the Academy for Business Research during the Spring 2018 Conference in New Orleans, LA.
A Presentation to the City of Berea Tourism Commission to Support a Kentucky ...Berea College
This presentation summarizes the field-work and research conducted by the Entrepreneurship for the Public Good Program students to support an application to the Kentucky Trail Town Program. The presentation was done on November 12, 2014.
Creating Appalachian Economic Development via Crowd-sourcing for Travelers an...Berea College
This Community Development Society presentation illustrates the integration of a culture asset inventory model, the design of traveler personas and the use of social media user-generated reviews to stimulate the 36 Hour Stays in rural communities in Kentucky. This presentation was for the 2013 Annual Meeting Community Development Society that took place on July 20th-24th in Charleston, SC.
2015 Hal Roger Scholars - Entrepreneurial Training WorkshopBerea College
One 5-hour program element within Rogers Scholars Program designed to introduce upcoming high school juniors in Southern and Eastern Kentucky develop the skills they need to seize their potential as the region’s next generation of business and entrepreneurial leaders. Since the Rogers Scholar program’s inception in 1998, 996 high school students have graduated and secured scholarships valued at more than $7.2 million in 17 participating colleges and universities. Echoing Green's Work or Purpose Principles, T-Shaped people, opportunity recognition, the Ice House Entrepreneurship Program, human-centered design, the Business Model Canvas, and the Business Model You, as well as lessons from October Sky and the Marshmallow Challenge were introduced to illustrate pedagogical methods that impact students' entrepreneurial and leadership propensity.
Could the Kentucky Trail Town program be an Answer to Economic Development?Berea College
This Appalachian Studies Conference presentation summarizes the economic value of three cases studies. Three examples, the Hatfield-McCoy ATV, motorcycles, and 4-wheeler trails of West Virginia, the Virginia Creeper bike Trail of Abingdon and Damascus Virginia and the city of Berea and Madison County Kentucky, illustrate and highlight the economic value to small business owners and small rural communities to consider the State of Kentucky Adventure Trail Town Program. This presentation was for the 38th Annual Appalachian Studies Conference that was held on March 27th-29th, 2015 at East Tennessee State University in Johnson City, TN.
Four students from Berea College in Kentucky - Ngoc-Anh Cao, Minashsha Lamisa, Mackenzie Ridley, and Harry M. Tsiagbe - attended the VentureWell Open 2015 conference in Washington D.C. from March 20-22. The document includes photos of the students with the Venture Well President and other attendees. It also contains brief quotes and topics discussed at the conference related to entrepreneurship, innovation, social media marketing and the importance of early-stage product testing.
Unleashing Young People to Improve Rural Economies through Tourism and Socia...Berea College
This presentation summarizes how youth (college students) advanced the economic development in a rural community (Central Appalachia) mapping the cultural, historical and natural resources and executing human-centered design principles to design traveler personas connecting the cultural assets and tourism amenities. This presentation was for the 2014 Global Youth Economic Opportunities Summit.
Creating Entrepreneurial Identities in Social Entrepreneurship EducationBerea College
Training social entrepreneurs and innovators are becoming increasingly prevalent throughout the world highlighting the need for effective pedagogical strategies with robust outcomes. Research suggests that understanding what it takes to become a social entrepreneur is beyond just acquiring knowledge and skills to act entrepreneurially. This paper summarizes social identity and self-efficacy theories. A framework sets forth categories and applies data from student narratives as they develop these qualities. Results from an alumni self-study provide social identity and self-efficacy evidence. These results support our supposition that in the context of new social innovation, students’ curricular and co-curricular experiences lead to the development of identities, self-efficacy and increase their ability to affect positive social change. This research and presentation were created for the Society of Business Research Nashville, TN Conference on October 23rd-25th, 2014.
This files summarizes the student work for six years and proposes a 2014 Summer scope of work. this presentation took place on April 23rd, 2014 in Hazard, KY.
What is evidenced-based social entrepreneurship? Berea College
Opening remarks at the Appalachian IDEAS Network Showcase, at Berea College, organized by the Entrepreneurship for the Public Good Program on April 11, 2014.
EPG Model for Transitioning Appalachian EconomiesBerea College
The Entrepreneurship for the Public Good Program envisions for eastern Kentucky (the KRADD region) to become recognized (through private, not-for-profit, private and social enterprises) as one of the great destination of the USA with a celebration of Appalachian heritage and life, innovative trails system, world-class adventure recreation venues, authentic frontier culture, art and music amenities, combined with local retail, restaurants, accommodations and businesses supporting the passive and active tourism and recreation economy.
This model stimulated by the Appalachian Founder Network frames the six years of work conducted by the Entrepreneurship for the Public Good Program.
Eastern Kentucky Comprehensive Adventure Tourism Plan Berea College
In an effort to assist in the development of the local civic capacity to create economic activity, the Kentucky Department of Tourism, through a grant from the Appalachian Regional Commission (ARC) commissioned the development of a Comprehensive Adventure Tourism Plan for Eastern Kentucky.
The purpose of the plan is to evaluate distressed counties in eastern Kentucky in order to develop the local civic capacity to plan for and maximize the regional impact of the emerging adventure tourism industry.
The outcome of the plan is to identify and document the existing resources, assets, and opportunities available for adventure activities and establish a strategy for developing a more substantial adventure tourism market. In addition, the planning process will help to develop organizational resources to support ongoing coordination and implementation to expand on the opportunities. Finally, this plan will quantify the physical, economic, financial and liability issues to support effective decision-making for future investment and priority action plan development.
What is entrepreneurship and how is it distinctive from small business educat...Berea College
This presentation is influenced by Gary Schoeniger, author and course creator of the Ice House Entrepreneurship Program, a project was developed through a partnership with the Kauffman Foundation and the Entrepreneurial Learning Initiative. Steve Blank, author of The Four Steps to the Epiphany, The Startup Owners Manual, and the developer of the Lean LaunchPad Curriculum has also influenced my preparation.
In this presentation, I’ll discuss some challenges we face in terms of how we currently defined entrepreneurship, both from an academic as well as an economic development perspective.
This presentation was for an invited address at the California Indian Manpower Consortium for the 2014 leadership Training for Entrepreneurial/Small Business/ Economic Development on February 5th-7th, 2014 in Pala Band of Mission Indian, Pala California.
Kentucky Museum Heritage Alliance 2013: Professional Development and Networki...Berea College
This file summarizes the Entrepreneurship for the Public Good Program social media and tourism efforts to showcase community assets in Berea and Eastern Kentucky. This presentation was presented at the 2013 KMHA Conference on June 9th-11th in Lexington, KY.
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.
SoLoMo: A Week in Review: Why we do what we do: 2013 City of Berea Town Counc...Berea College
This file contains the City of Berea, Kentucky City Council presentation delivered in support of the “Come On In, We’re Local” SOLOMO (social, local. Mobile) campaign designed by the Cohort 10 members of the Entrepreneurship for the Public Good Program, at Berea College, May 21, 2013.
This program introduces Kentucky’s Hal Rogers Scholars to IDEO’s methods of design thinking and human-centered design principles through a set of exercises in creativity, improv, “ball games,” empathy training and opportunity recognition and teamwork. This presentation was for the Hal Rogers Scholars Program on June 25th, 2013 at Lindsey Wilson College in Columbia, KY.
Upward Bound Math and Science Summer Academy Berea College
This training program for Upward Bound Math and Science students from Kentucky was designed by students in the Entrepreneurship for the Public good Program to illustrate the value of creating a life (Work) with purpose. The EPG students had been taught Work on Purpose facilitation skills by the Echoing Green team as one step to advance their competence in small group facilitation skills. This for the 2013 Upward Bound Facilitation Training.
An examination of collegiate internships in entrepreneurial leadership settin...Berea College
Collegiate internships play a significant role in the professional development of undergraduate students. They provide students the opportunity to experience real-world expectations embedded within actual vocational environments under the support of their collegiate faculty. Although there are a number of common reasons why internships are utilized in each academic area, the requirements for the experiences are substantially different across disciplines and level of coursework. The environments for business and social entrepreneurship, service-oriented and servant leadership and civic engagement are distinct. The purpose of this paper is to explore some of the commonalities and differences that exist for internships across collegiate academic disciplines at the undergraduate level, introduce the concept of iterative reflective practices and identify their salience for programs from an interdisciplinary perspective. The focus on this presentation are the liberal arts including humanities, social science, and applied liberal arts disciplines leading to entrepreneurship internships in profit and not-for-profit sectors. This presentation was for the Academy for Business Research during the Spring 2018 Conference in New Orleans, LA.
A Presentation to the City of Berea Tourism Commission to Support a Kentucky ...Berea College
This presentation summarizes the field-work and research conducted by the Entrepreneurship for the Public Good Program students to support an application to the Kentucky Trail Town Program. The presentation was done on November 12, 2014.
Creating Appalachian Economic Development via Crowd-sourcing for Travelers an...Berea College
This Community Development Society presentation illustrates the integration of a culture asset inventory model, the design of traveler personas and the use of social media user-generated reviews to stimulate the 36 Hour Stays in rural communities in Kentucky. This presentation was for the 2013 Annual Meeting Community Development Society that took place on July 20th-24th in Charleston, SC.
2015 Hal Roger Scholars - Entrepreneurial Training WorkshopBerea College
One 5-hour program element within Rogers Scholars Program designed to introduce upcoming high school juniors in Southern and Eastern Kentucky develop the skills they need to seize their potential as the region’s next generation of business and entrepreneurial leaders. Since the Rogers Scholar program’s inception in 1998, 996 high school students have graduated and secured scholarships valued at more than $7.2 million in 17 participating colleges and universities. Echoing Green's Work or Purpose Principles, T-Shaped people, opportunity recognition, the Ice House Entrepreneurship Program, human-centered design, the Business Model Canvas, and the Business Model You, as well as lessons from October Sky and the Marshmallow Challenge were introduced to illustrate pedagogical methods that impact students' entrepreneurial and leadership propensity.
Could the Kentucky Trail Town program be an Answer to Economic Development?Berea College
This Appalachian Studies Conference presentation summarizes the economic value of three cases studies. Three examples, the Hatfield-McCoy ATV, motorcycles, and 4-wheeler trails of West Virginia, the Virginia Creeper bike Trail of Abingdon and Damascus Virginia and the city of Berea and Madison County Kentucky, illustrate and highlight the economic value to small business owners and small rural communities to consider the State of Kentucky Adventure Trail Town Program. This presentation was for the 38th Annual Appalachian Studies Conference that was held on March 27th-29th, 2015 at East Tennessee State University in Johnson City, TN.
Four students from Berea College in Kentucky - Ngoc-Anh Cao, Minashsha Lamisa, Mackenzie Ridley, and Harry M. Tsiagbe - attended the VentureWell Open 2015 conference in Washington D.C. from March 20-22. The document includes photos of the students with the Venture Well President and other attendees. It also contains brief quotes and topics discussed at the conference related to entrepreneurship, innovation, social media marketing and the importance of early-stage product testing.
Unleashing Young People to Improve Rural Economies through Tourism and Socia...Berea College
This presentation summarizes how youth (college students) advanced the economic development in a rural community (Central Appalachia) mapping the cultural, historical and natural resources and executing human-centered design principles to design traveler personas connecting the cultural assets and tourism amenities. This presentation was for the 2014 Global Youth Economic Opportunities Summit.
Creating Entrepreneurial Identities in Social Entrepreneurship EducationBerea College
Training social entrepreneurs and innovators are becoming increasingly prevalent throughout the world highlighting the need for effective pedagogical strategies with robust outcomes. Research suggests that understanding what it takes to become a social entrepreneur is beyond just acquiring knowledge and skills to act entrepreneurially. This paper summarizes social identity and self-efficacy theories. A framework sets forth categories and applies data from student narratives as they develop these qualities. Results from an alumni self-study provide social identity and self-efficacy evidence. These results support our supposition that in the context of new social innovation, students’ curricular and co-curricular experiences lead to the development of identities, self-efficacy and increase their ability to affect positive social change. This research and presentation were created for the Society of Business Research Nashville, TN Conference on October 23rd-25th, 2014.
This files summarizes the student work for six years and proposes a 2014 Summer scope of work. this presentation took place on April 23rd, 2014 in Hazard, KY.
What is evidenced-based social entrepreneurship? Berea College
Opening remarks at the Appalachian IDEAS Network Showcase, at Berea College, organized by the Entrepreneurship for the Public Good Program on April 11, 2014.
EPG Model for Transitioning Appalachian EconomiesBerea College
The Entrepreneurship for the Public Good Program envisions for eastern Kentucky (the KRADD region) to become recognized (through private, not-for-profit, private and social enterprises) as one of the great destination of the USA with a celebration of Appalachian heritage and life, innovative trails system, world-class adventure recreation venues, authentic frontier culture, art and music amenities, combined with local retail, restaurants, accommodations and businesses supporting the passive and active tourism and recreation economy.
This model stimulated by the Appalachian Founder Network frames the six years of work conducted by the Entrepreneurship for the Public Good Program.
Eastern Kentucky Comprehensive Adventure Tourism Plan Berea College
In an effort to assist in the development of the local civic capacity to create economic activity, the Kentucky Department of Tourism, through a grant from the Appalachian Regional Commission (ARC) commissioned the development of a Comprehensive Adventure Tourism Plan for Eastern Kentucky.
The purpose of the plan is to evaluate distressed counties in eastern Kentucky in order to develop the local civic capacity to plan for and maximize the regional impact of the emerging adventure tourism industry.
The outcome of the plan is to identify and document the existing resources, assets, and opportunities available for adventure activities and establish a strategy for developing a more substantial adventure tourism market. In addition, the planning process will help to develop organizational resources to support ongoing coordination and implementation to expand on the opportunities. Finally, this plan will quantify the physical, economic, financial and liability issues to support effective decision-making for future investment and priority action plan development.
What is entrepreneurship and how is it distinctive from small business educat...Berea College
This presentation is influenced by Gary Schoeniger, author and course creator of the Ice House Entrepreneurship Program, a project was developed through a partnership with the Kauffman Foundation and the Entrepreneurial Learning Initiative. Steve Blank, author of The Four Steps to the Epiphany, The Startup Owners Manual, and the developer of the Lean LaunchPad Curriculum has also influenced my preparation.
In this presentation, I’ll discuss some challenges we face in terms of how we currently defined entrepreneurship, both from an academic as well as an economic development perspective.
This presentation was for an invited address at the California Indian Manpower Consortium for the 2014 leadership Training for Entrepreneurial/Small Business/ Economic Development on February 5th-7th, 2014 in Pala Band of Mission Indian, Pala California.
Kentucky Museum Heritage Alliance 2013: Professional Development and Networki...Berea College
This file summarizes the Entrepreneurship for the Public Good Program social media and tourism efforts to showcase community assets in Berea and Eastern Kentucky. This presentation was presented at the 2013 KMHA Conference on June 9th-11th in Lexington, KY.
SOLOMO Community Workshop: Growing Your Small Business with Social MediaBerea College
This presentation, designed by Lisa Vaughn, Owner of Gladiator Law Marketing LLC supports the Berea College Entrepreneurship for the Public Good 2013 Summer Institute coaching small business owners in Berea / Madison County Kentucky and small business owners in the Kentucky River Area Development District.
SoLoMo: A Week in Review: Why we do what we do: 2013 City of Berea Town Counc...Berea College
This file contains the City of Berea, Kentucky City Council presentation delivered in support of the “Come On In, We’re Local” SOLOMO (social, local. Mobile) campaign designed by the Cohort 10 members of the Entrepreneurship for the Public Good Program, at Berea College, May 21, 2013.
This program introduces Kentucky’s Hal Rogers Scholars to IDEO’s methods of design thinking and human-centered design principles through a set of exercises in creativity, improv, “ball games,” empathy training and opportunity recognition and teamwork. This presentation was for the Hal Rogers Scholars Program on June 25th, 2013 at Lindsey Wilson College in Columbia, KY.
Upward Bound Math and Science Summer Academy Berea College
This training program for Upward Bound Math and Science students from Kentucky was designed by students in the Entrepreneurship for the Public good Program to illustrate the value of creating a life (Work) with purpose. The EPG students had been taught Work on Purpose facilitation skills by the Echoing Green team as one step to advance their competence in small group facilitation skills. This for the 2013 Upward Bound Facilitation Training.
Ashoka U Exchange 2013 Innovation Presentation Business Model You
1. February 21 – 23, 2013
A SHOKA U E XCHANGE 2013
I NNOVATION P RESENTATIONS
2. Business Model You
A flight plan to structure,
meaning, and purpose
Peter H. Hackbert
Director
Entrepreneurship for the Public Good Program
Berea College
18. Personal Statements
“I’d like to help poor people get jobs by creating jobs.” ~Taylor
“I’d like to help enrich children’s lives by teaching them art.” ~Sara
“I’d like to help suffering people by demonstrating a will to go on.” ~Justin
“I’d like to help Appalachian people by starting a program that will change
the status quo.” ~Ebony
“I’d like to help give people hope by giving them the love and skills they
need.” ~Summer
“I’d like to help low income families work by helping to implement a low
cost effective way of providing childcare, and classes that help improve
their work skills and abilities to make them better candidates for the work
force.” ~Kaylene
19. The Personal Business Model Canvas
KEY KEY VALUE CUSTOMER CLIENTS /
PARTNER ACTIVITIES PROPOSITION RELATIONSHIPS CUSTOMER
SEGMENTS
HOW YOU
WHAT INTERACT
WHO YOU DO HOW YOU WHO YOU
HELPS KEY HELP HELP
RESOURCES CHANNELS
YOU
WHO YOU HOW THEY
ARE AND KNOW YOU
WHAT YOU AND HOW
HAVE YOU DELIVER
COST REVENUE AND BENEFITS
WHAT YOU GIVE WHAT YOU GET
3/2/2013 Peter H. Hackbert, Director, EPG, Berea College
19
…..cultivate the ways Changemakers think, …..the ways Changemakers discern meaning from other social entrepreneur’s pathways and …..to craft the intentionality to create a life with purpose.The PBMis a one-page, innovative blueprint, when activated by classroom exercises and experiential learning can bring out the passion, interest, skills and abilities for assessing who you are, what you can do to lay a foundation for a Changemakers career. Changing times, changing business models
……and we can thank Alex Osterwalder and others in the open source platform environment for mapping the 9 elements how value is created in new ways visually. As I have come to study the canvas and how entrepreneurs map, hypothesis and test their model assumptions with post-it-notes.I came across the work of Tim Clark that expands the Business Model Canvas – the Business Model You that permits our student to experiment, to practice, and to craft a plan for aligning personal and career aspirations. Putting together a Canvas is VERY similar to Navigating the curricular, co-curricular and student work experience or work-study (labor) accomplishments that leads to a career of social innovation.
Navigating the curricular, co-curricular and student work experience or work-study (labor) accomplishments that leads to a career of social innovation. Starts, stops, repeats as expressed in Beyond 12 last night.
BMYcan be used at various stages of one’s life or career I have been experimenting – at the start – the launch of the college career – in The first-year Seminar – proven to enhance resilience, persistence, retention and intentionality of Freshman navigating the curricular, co-curricular and student labor (work experience) accomplishments that leads to a career of social innovation.
I use a flipped, team-based model 3 modules to support my student who enroll with hopes, aspiration and some fear to college as we learned last evening in Beyond 12. In the class - “What is a Changemaker?” – we uncover Who Are These Changemaker? What Do They Have to Offer. How did they discovery how to integrate their passions with action. Where were the bumps, the hurdles, the failures, and the Ha HA moments.By studying the journeys, unbundling choices and decision my hope is that student can determine what they might want to do when they grow up. We ask of our selves Who Are We? What Key Resources Do I Have and Can I Acquire?
We discover what moves others to action, What gets each of us out of bed in the morning. We inventory the skills, beliefs and our gifts of others. Through class exercises we inventory our own skills, beliefs and gifts, values and the value we want to provide to others within structured exercises presented in the Business Model U. Critical reflection prompts captured the lessons.
Home townAge Biggest Challenge Themes from childhood 3 Key Changemaker Traits Defining Moment College / University Attended Social Enterprise (name) Date SE founded Social Enterprise Value PropositionWe discerned what it means to be service learner - what they could do with their lives when confronting social problems and challenges in education, quality of life, disease,The course asks us to begin the discovery process to attend to what do you want to do with your life and how we can use the next four years to come closer to an answer. What moments shaped what you think is important?
In the Tony Wagner readings we were introduced to STEM social innovators in a variety of educational institutions and along different journeys, but the focus became broader in terms of who helped Changemakers – the partners, family, friends, mentors – and the non-class activities and experiential activities that provide the key resources that are instrumental to shaping the intentions and outcome of innovators.
What moments shaped what you think is important? CRITICAL THINKING AND PROBLEM SOLVINGCOLLABORATION ACROSS NETWORKS AND LEADING BY INFLUENCEAGILITY AND ADAPTABILITYINITIATIVE AND ENTREPRENEURSHIPEFFECTIVE ORAL AND WRITTEN COMMUNICATIONACCESSING AND ANALYZING INFORMATIONCURIOSITY AND IMAGINATION
Jacqueline's journey is a testimony that reveal how their four year liberal arts program can help them turn their passions into realities by undertaking private actions to solve public problems. Again we see the 7 critical success abilities through her eyes and reflection
Themes :EmpowermentAccountabilityHuman frailtiesCorruptionPoverty EmpathyPatient CapitalThe BMY Reflection prompts align to those I use:I learned that….I learned that when…This learning matters because…In light of this learning…
Provided a list of 5 social entrepreneurs to each student to conduct a cell phone interview or SKYPE Interview. The prompts for the interview including Home townAge Biggest Challenge Themes from childhood 3 Key Changemaker Traits Defining Moment College / University Attended Social Enterprise (name) Date SE founded Social Enterprise Value Proposition
The prompts for the interview including Life journey questionsValue proposition questionsCritical skills questionStakeholder or co-creator questions Themes
Final essay, testimonials, reading, class discussion, daily class reflection of at least 400 words.Motivational quotes,Daily habits
Clark 8 exercises – Wheel of life, Answering the “Who Am I?” repeated 10 times questions for various roles – student, son or daughter, provider, spouse.TEN SHEETS – Who Am I? Why you said that What excite you about that answers Look for common denominators among responses
Clark timeline – Your biggest failure?Uncle Rich, an eccentric uncle has died and left you $18 million, but you must fulfill two conditions to receive the money – You must pursue two one-year tasks. During these two years, you’ll receive a monthly living allowance plus reimbursement for expenses related to accomplishing the tasks, such as travel and education. At the end of the first year, you’ll receive a lump sum of $9 million and another $9 million in a trust fund to be released upon completion of the second year task.
PERSONALITY AND ENVIRONMENT John Holland, “vocational interests are an expression of personality.” Personal StatementsThe five WhysWhy do I do what I do?
Personal Business ModelsSharing, Piggy backs
ExampleSharing, Piggy backs
Sharing, Piggy backs
Jacqueline's journey is a testimony that reveal how their four year liberal arts program can help themCOVER STORY YOUBook jacket for the Autobiography
End of the four years with a cover story on the favorite magazineImagine its four years from today and a major media outlet has just run a big story about you, featuring quotes and a photo of you smiling face.
What is the name of the media outlet?What is the story about?Why are you featured?Write down some quotes from the interview.
The Business Model You that permits our student to experiment, to practice, to iterate, to pivot, and to craft a plan for aligning personal and career aspirations.