A BTEC First Presentation about institutions

1. Institutions
BTEC First Award Digital Media Production

2. Audiences - Recap

3. Answer

5. 1. 20th Century Fox

7. 2. BBC

9. 3. Google

11. 4. Samsung

13. 5. ITV

15. 6. Channel 4

17. 7. Snapchat

19. 8. Disney

20. How is the
media
organised?
Broadcast
E-MediaPublishing

21. Reithian Values
The BBC is a public service
broadcaster (PSB). In order
to meet the requirements of
its CHARTER, and continue
to receive public funding, it
must create content that
informs, educates and
entertains the public.

22. Examples of Reithain Values at work

23. Which media sector are online newspapers from?
1. Video
2. Audio
3. Games
4. Publishing

25. Media Influence
• Values and ideologies are transmitted through the representations in
media texts
• Powerful institutions can influence the attitudes, interests, beliefs and
desires of people on a world scale
• Worldwide organisations like Disney and even the BBC, could
influence the attitudes, interest, beliefs and desires of everyone

26. Institutional Terminology
Term Definition
Convergence Two or more types of media coming
together
Synergy Different elements of a company working
together to promote related products
Cross Media Ownership When a company produces two or more
different types of media
Conglomerate A large parent company which owns a
range of smaller companies

27. Institutional Terminology
Term Definition
Subsidiary Smaller Companies owned by a parent
company
Oligopoly When a market is dominated by a small
number of companies
Horizontal Integration When a media company owns several
businesses in the same sector of the
industry
Vertical Integration When a single company controls both the
production and supply of a product

28. Technological Convergence
• A range of media of media platforms are integrated
within a single piece of media technology
What media can you
access through your
mobile phone?

29. Synergy
Released by Marvel Music
Developed by indie ‘Telltale Games’
Shown on Disney Kids
Sold in Disney Stores

31. Subsidiary
ESPN is a subsidiary of Disney.

32. Oligopoly

33. Horizontal Integration
News Corporation owns a number of
newspapers in the UK, dominating this
sector. This is a good example of
horizontal integration.

34. Vertical Integration
Production
Distribution
Exhibition

35. Flash Cards
• To help you remember these terms, you may want to use an App like
Cram, which lets you create flashcards. It is important to test yourself
to remember these key words.
YOU MAY ALSO WANT
TO FIND YOUR OWN
EXAMPLES TO HELP
YOU REMEMBER THESE
KEY TERMS.