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Media print &e media


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Media print &e media

  1. 1. Analysing Print & E-MediaA-Level Media
  2. 2. In this lesson we will…• Go through your mock exam feedback and settargets for improvement• Review processes and terms for analysing printand e-media products (take notes!)• Apply process and terms to 2 examples• Apply process and terms to your own examples
  3. 3. Mock Exam FeedbackSection A:• Have a structure for your note taking during viewings• Underline key points in questions and supporting text• Use supporting text and reference in your responses• Make detailed reference to the micro features (this wasa major issue and lost a lot of people a lot of marks)• Dont repeat the same point over and over - move on• Make sure you discuss logos and text when looking atbrand values
  4. 4. Mock Exam Feedback• Section B:• Answer the question - refer back to it throughout (most peoplewere just describing their case studies - the better responsesanswered the actual question)• Consider audience response• Try and have a balanced approach - what are some of thelimitations of your products?• Don’t worry a lot of this can be fixed by simply reworking yourapproach to analysis• Create mind maps for Section B responses – use questions from thelist that you were emailed
  5. 5. MEST 1 - Form• Mark Scheme from June 2012 (MoneyBART)• Level 4 (10-12 marks)• Thorough knowledge and understanding of awide range of ways media language is usedto draw the audience in, demonstrated bydetailed reference to the text and confidentuse of media terminology.
  6. 6. Remember….semiotics!• The signifier is…• The signified is…• The denotation is…• The connotation is…• You are being asked to make observations aboutthe KEY MESSAGES from the text• Highlight specific SIGNS from the text thatcommunicate meaning
  7. 7. Print Terms• Masthead• Headline• Dateline• Sub Head• By Line• Columns• Copy• Slogans and taglines• Also consider, sponsorship/adverts
  8. 8. E-Media Terms• Navigation Bar• Sidebar• Hyperlinks• Banners• Headers• Footers• Boxes• Animations• Sliders• Links to social media should also be considered
  9. 9. Codes• Technical• MuSCLE / Print & E-Media specific terms• Denotation• Symbolic• Connotation• Body language• Appearance• Intertextual references• Written• Headlines• Captions• Typography
  10. 10. Print – Example 1
  11. 11. Question• How does the advertisement imitate thelayout of a magazine cover?
  12. 12. Codes – Xbox• Technical• Large central image• Thumbnail images• Columns• Text boxes• Colour – iconic use of green• White space• Symbolic• Progressive representation• Positive gender roles• Interaction / Inclusivity• Communal• Active engagement• Family – regressive• Written• Headline• Strapline• Typography
  13. 13. Print – Example 2
  14. 14. Question• How is the front page designed to attractpotential readers?
  15. 15. Codes – i Newspaper• Technical• Use of colour images• Large CU image• Red top ‘I’• Graphics• Symbolic• Webpage layout• Left wing ideologies• Written• Headline• Strapline• Typography• Use of colour copy
  16. 16. E-Media – Example 1
  17. 17. Codes – Exit Through the Giftshop• Technical• Captivating central image• Hoodie – symbol of youth• Monkey – Banksy (mid shot)• Camera – ‘real’• Colour – black and red• White space• Symbolic• Urban image• Monkey – primitive/anarchic• Graffiti• Media – camera• Space – canvas• Written• ‘Exit Through the Giftshop’ – comment on consumerist culture• Awards – critical acclaim• Typography – ransom style (anonymous/anarchic)• DVD release – distribution
  18. 18. E-Media – Example 2
  19. 19. Codes –Ofcom• Technical• Lack of images• Multi coloured• Ofcom – testcard logo• Boxes for each stakeholder• Very linear structure• Publishes broadcast – latest adjudications• Social Media Icons – top right• Symbolic• Official organisation• Independent – impartial• Formal• Written• Also available in Welsh – inclusivity• Display options – inclusivity• Anchorage – text describes responsibilities• Official and formal language – ‘consumers’ & ‘stakeholders’
  20. 20. Task• Choose a newspaper – any newspaper• Choose a website – any website• Analyse using the structure outlined• Present back in small groups
  21. 21. When analysing form…• Plan• Make specific references to the text• Use the supporting text• Use the structure (technical, symbolic, written)• Use technical language