SlideShare a Scribd company logo
1 of 4
The main topic is: Pitching a Project Idea
Instructions
Create a written strategic communications plan for the
professional communication challenge or opportunity of your
choice. Your plan should include the following components.
Description:
What is your challenge or opportunity?
Why is this professionally important to you?
Goal:
What goals or outcomes do you want to achieve with this
communication?
Is the communication goal clear, concise, and actionable?
Audience:
Who is your target audience?
What are the professional positions of the audience members?
What demographic characteristics will the audience comprise?
What is your relationship to the audience?
What background knowledge and expertise does the audience
have?
What does the audience know, feel about, and expect
concerning this communication?
What preconceptions or biases do you possess that might
prevent you from building rapport with your audience?
What information is available about your audience?
What research or sources will you use to obtain information
about the audience?
What conclusions have you been able to draw about the
audience?
What tone will you use to convey your message?
Is the setting casual or formal?
Is the communication personal or impersonal?
Key Message:
What is the primary message you must convey to your
audience?
Is the message compelling and memorable?
Is the message clear and concise?
Is the message aligned with your audience's goals and needs?
Supporting Points:
What three or four points, reasons, or justifications support
your message?
What research or sources will you use to obtain facts and data
about your message?
Channel Selection:
What communication style will you employ (tell/sell or
consult/join) and why?
What channels will you use to deliver your message, and why
will they be the most effective?
What purpose is served by each style and channel you have
selected?
Action Request:
What is your action request?
Is the action request you are making to your audience clear,
concise, and easily actionable?

More Related Content

Similar to The main topic is  Pitching a Project Idea InstructionsCrea.docx

week 2- chapter 1
 week 2- chapter 1 week 2- chapter 1
week 2- chapter 1
jellycarol
 
oGIP Tier 1- Attracting the right people
oGIP Tier 1- Attracting the right peopleoGIP Tier 1- Attracting the right people
oGIP Tier 1- Attracting the right people
AIESEC
 
Building Effective Social Media Strategies - Customer Experience event, Enige...
Building Effective Social Media Strategies - Customer Experience event, Enige...Building Effective Social Media Strategies - Customer Experience event, Enige...
Building Effective Social Media Strategies - Customer Experience event, Enige...
3seven9
 
oGIP Tier 2 - Attracting the right people
oGIP Tier 2 - Attracting the right peopleoGIP Tier 2 - Attracting the right people
oGIP Tier 2 - Attracting the right people
AIESEC
 
LearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEG.docx
LearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEG.docxLearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEG.docx
LearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEG.docx
smile790243
 
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect CommunicationsMarketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
ISA Marketing & Sales Summit
 

Similar to The main topic is  Pitching a Project Idea InstructionsCrea.docx (20)

ATL Section 10
ATL Section 10ATL Section 10
ATL Section 10
 
Marketing campaign briefing template1
Marketing campaign briefing template1Marketing campaign briefing template1
Marketing campaign briefing template1
 
Developing effective messages
Developing effective messagesDeveloping effective messages
Developing effective messages
 
Nt marketing 2 how to write mar com
Nt marketing 2 how to write mar comNt marketing 2 how to write mar com
Nt marketing 2 how to write mar com
 
week 2- chapter 1
 week 2- chapter 1 week 2- chapter 1
week 2- chapter 1
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographic
 
Social Listening Is No Longer an Option - Christina Garnett
Social Listening Is No Longer an Option - Christina GarnettSocial Listening Is No Longer an Option - Christina Garnett
Social Listening Is No Longer an Option - Christina Garnett
 
Make Your Story Workshops
Make Your Story WorkshopsMake Your Story Workshops
Make Your Story Workshops
 
Creating a marketing_communications_plan
Creating a marketing_communications_planCreating a marketing_communications_plan
Creating a marketing_communications_plan
 
Effective communication and working with the media
Effective communication and working with the mediaEffective communication and working with the media
Effective communication and working with the media
 
Nekls1
Nekls1Nekls1
Nekls1
 
Campaigns ch.6 summary notes
Campaigns ch.6 summary notesCampaigns ch.6 summary notes
Campaigns ch.6 summary notes
 
Creating a marketing communications plan
Creating a marketing communications planCreating a marketing communications plan
Creating a marketing communications plan
 
oGIP Tier 1- Attracting the right people
oGIP Tier 1- Attracting the right peopleoGIP Tier 1- Attracting the right people
oGIP Tier 1- Attracting the right people
 
Building Effective Social Media Strategies - Customer Experience event, Enige...
Building Effective Social Media Strategies - Customer Experience event, Enige...Building Effective Social Media Strategies - Customer Experience event, Enige...
Building Effective Social Media Strategies - Customer Experience event, Enige...
 
oGIP Tier 2 - Attracting the right people
oGIP Tier 2 - Attracting the right peopleoGIP Tier 2 - Attracting the right people
oGIP Tier 2 - Attracting the right people
 
Seven Stages of Presentation and Audience Analysis
Seven Stages of Presentation and Audience AnalysisSeven Stages of Presentation and Audience Analysis
Seven Stages of Presentation and Audience Analysis
 
LearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEG.docx
LearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEG.docxLearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEG.docx
LearnWEEK 1IT’S A DIGITAL WORLDASSIGNMENT 1STRATEG.docx
 
100mph, Stage 1: Listening for Actionable Insights
100mph, Stage 1: Listening for Actionable Insights100mph, Stage 1: Listening for Actionable Insights
100mph, Stage 1: Listening for Actionable Insights
 
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect CommunicationsMarketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
 

More from cdorothy

The Mis-Education of the NegrobyCarter Godwin Woodson,.docx
The Mis-Education of the NegrobyCarter Godwin Woodson,.docxThe Mis-Education of the NegrobyCarter Godwin Woodson,.docx
The Mis-Education of the NegrobyCarter Godwin Woodson,.docx
cdorothy
 
The Miracle WorkerReflection PaperObjectiveCriteriaLeve.docx
The Miracle WorkerReflection PaperObjectiveCriteriaLeve.docxThe Miracle WorkerReflection PaperObjectiveCriteriaLeve.docx
The Miracle WorkerReflection PaperObjectiveCriteriaLeve.docx
cdorothy
 
The Milgram Experimentby Saul McLeod published 2007Milgram sel.docx
The Milgram Experimentby Saul McLeod published 2007Milgram sel.docxThe Milgram Experimentby Saul McLeod published 2007Milgram sel.docx
The Milgram Experimentby Saul McLeod published 2007Milgram sel.docx
cdorothy
 
The Migrants and the ElitesA humanitarian crisis threatens the f.docx
The Migrants and the ElitesA humanitarian crisis threatens the f.docxThe Migrants and the ElitesA humanitarian crisis threatens the f.docx
The Migrants and the ElitesA humanitarian crisis threatens the f.docx
cdorothy
 
The Michael Jordan effect Crawford, Anthony J; Niendorf, .docx
The Michael Jordan effect  Crawford, Anthony J; Niendorf, .docxThe Michael Jordan effect  Crawford, Anthony J; Niendorf, .docx
The Michael Jordan effect Crawford, Anthony J; Niendorf, .docx
cdorothy
 
The Metropolitan Police Department had recently been criticized in t.docx
The Metropolitan Police Department had recently been criticized in t.docxThe Metropolitan Police Department had recently been criticized in t.docx
The Metropolitan Police Department had recently been criticized in t.docx
cdorothy
 
THE MG371 CASE Growth Pains at Mountain States Healthcar.docx
THE MG371 CASE   Growth Pains at Mountain States Healthcar.docxTHE MG371 CASE   Growth Pains at Mountain States Healthcar.docx
THE MG371 CASE Growth Pains at Mountain States Healthcar.docx
cdorothy
 
The Methods of Communication are Listening, Writing, Talking, Rea.docx
The Methods of Communication are Listening, Writing, Talking, Rea.docxThe Methods of Communication are Listening, Writing, Talking, Rea.docx
The Methods of Communication are Listening, Writing, Talking, Rea.docx
cdorothy
 
The Medication Paper OutlineThe purpose of this assignment is to.docx
The Medication Paper OutlineThe purpose of this assignment is to.docxThe Medication Paper OutlineThe purpose of this assignment is to.docx
The Medication Paper OutlineThe purpose of this assignment is to.docx
cdorothy
 

More from cdorothy (20)

The Mis-Education of the NegrobyCarter Godwin Woodson,.docx
The Mis-Education of the NegrobyCarter Godwin Woodson,.docxThe Mis-Education of the NegrobyCarter Godwin Woodson,.docx
The Mis-Education of the NegrobyCarter Godwin Woodson,.docx
 
The mission of policing was described by the author as covering six .docx
The mission of policing was described by the author as covering six .docxThe mission of policing was described by the author as covering six .docx
The mission of policing was described by the author as covering six .docx
 
The Miracle WorkerReflection PaperObjectiveCriteriaLeve.docx
The Miracle WorkerReflection PaperObjectiveCriteriaLeve.docxThe Miracle WorkerReflection PaperObjectiveCriteriaLeve.docx
The Miracle WorkerReflection PaperObjectiveCriteriaLeve.docx
 
The minimum length for this assignment is 2,000 words. Be sure to ch.docx
The minimum length for this assignment is 2,000 words. Be sure to ch.docxThe minimum length for this assignment is 2,000 words. Be sure to ch.docx
The minimum length for this assignment is 2,000 words. Be sure to ch.docx
 
The Milgram Experimentby Saul McLeod published 2007Milgram sel.docx
The Milgram Experimentby Saul McLeod published 2007Milgram sel.docxThe Milgram Experimentby Saul McLeod published 2007Milgram sel.docx
The Milgram Experimentby Saul McLeod published 2007Milgram sel.docx
 
The Midterm Assignment consists of three questionsThe internati.docx
The Midterm Assignment consists of three questionsThe internati.docxThe Midterm Assignment consists of three questionsThe internati.docx
The Midterm Assignment consists of three questionsThe internati.docx
 
The Migrants and the ElitesA humanitarian crisis threatens the f.docx
The Migrants and the ElitesA humanitarian crisis threatens the f.docxThe Migrants and the ElitesA humanitarian crisis threatens the f.docx
The Migrants and the ElitesA humanitarian crisis threatens the f.docx
 
The Midterm is a written response paper. Your paper should be at.docx
The Midterm is a written response paper. Your paper should be at.docxThe Midterm is a written response paper. Your paper should be at.docx
The Midterm is a written response paper. Your paper should be at.docx
 
The Middle Way.” Moderation seems to be a hard thing for many p.docx
The Middle Way.” Moderation seems to be a hard thing for many p.docxThe Middle Way.” Moderation seems to be a hard thing for many p.docx
The Middle Way.” Moderation seems to be a hard thing for many p.docx
 
The Middle East faces many challenges to a potential  regional frame.docx
The Middle East faces many challenges to a potential  regional frame.docxThe Middle East faces many challenges to a potential  regional frame.docx
The Middle East faces many challenges to a potential  regional frame.docx
 
The Michael Jordan effect Crawford, Anthony J; Niendorf, .docx
The Michael Jordan effect  Crawford, Anthony J; Niendorf, .docxThe Michael Jordan effect  Crawford, Anthony J; Niendorf, .docx
The Michael Jordan effect Crawford, Anthony J; Niendorf, .docx
 
The Metropolitan Police Department had recently been criticized in t.docx
The Metropolitan Police Department had recently been criticized in t.docxThe Metropolitan Police Department had recently been criticized in t.docx
The Metropolitan Police Department had recently been criticized in t.docx
 
THE MG371 CASE Growth Pains at Mountain States Healthcar.docx
THE MG371 CASE   Growth Pains at Mountain States Healthcar.docxTHE MG371 CASE   Growth Pains at Mountain States Healthcar.docx
THE MG371 CASE Growth Pains at Mountain States Healthcar.docx
 
The Methods of Communication are Listening, Writing, Talking, Rea.docx
The Methods of Communication are Listening, Writing, Talking, Rea.docxThe Methods of Communication are Listening, Writing, Talking, Rea.docx
The Methods of Communication are Listening, Writing, Talking, Rea.docx
 
The Meta-themes Paper requires you to bring together material from t.docx
The Meta-themes Paper requires you to bring together material from t.docxThe Meta-themes Paper requires you to bring together material from t.docx
The Meta-themes Paper requires you to bring together material from t.docx
 
The Medication Paper OutlineThe purpose of this assignment is to.docx
The Medication Paper OutlineThe purpose of this assignment is to.docxThe Medication Paper OutlineThe purpose of this assignment is to.docx
The Medication Paper OutlineThe purpose of this assignment is to.docx
 
The median is often a better representative of the central value of .docx
The median is often a better representative of the central value of .docxThe median is often a better representative of the central value of .docx
The median is often a better representative of the central value of .docx
 
The media plays a major part in all facets of U.S. society. Incr.docx
The media plays a major part in all facets of U.S. society. Incr.docxThe media plays a major part in all facets of U.S. society. Incr.docx
The media plays a major part in all facets of U.S. society. Incr.docx
 
The media does have a very significant role in how U.S. citizens are.docx
The media does have a very significant role in how U.S. citizens are.docxThe media does have a very significant role in how U.S. citizens are.docx
The media does have a very significant role in how U.S. citizens are.docx
 
The media is expected to play a watchdog role of keeping governme.docx
The media is expected to play a watchdog role of keeping governme.docxThe media is expected to play a watchdog role of keeping governme.docx
The media is expected to play a watchdog role of keeping governme.docx
 

Recently uploaded

QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lessonQUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
httgc7rh9c
 

Recently uploaded (20)

COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lessonQUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
QUATER-1-PE-HEALTH-LC2- this is just a sample of unpacked lesson
 
Play hard learn harder: The Serious Business of Play
Play hard learn harder:  The Serious Business of PlayPlay hard learn harder:  The Serious Business of Play
Play hard learn harder: The Serious Business of Play
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
How to Manage Call for Tendor in Odoo 17
How to Manage Call for Tendor in Odoo 17How to Manage Call for Tendor in Odoo 17
How to Manage Call for Tendor in Odoo 17
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
PANDITA RAMABAI- Indian political thought GENDER.pptx
PANDITA RAMABAI- Indian political thought GENDER.pptxPANDITA RAMABAI- Indian political thought GENDER.pptx
PANDITA RAMABAI- Indian political thought GENDER.pptx
 
What is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptxWhat is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptx
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17How to Add a Tool Tip to a Field in Odoo 17
How to Add a Tool Tip to a Field in Odoo 17
 
21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx
 
AIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptAIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.ppt
 
dusjagr & nano talk on open tools for agriculture research and learning
dusjagr & nano talk on open tools for agriculture research and learningdusjagr & nano talk on open tools for agriculture research and learning
dusjagr & nano talk on open tools for agriculture research and learning
 
VAMOS CUIDAR DO NOSSO PLANETA! .
VAMOS CUIDAR DO NOSSO PLANETA!                    .VAMOS CUIDAR DO NOSSO PLANETA!                    .
VAMOS CUIDAR DO NOSSO PLANETA! .
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17
 
Tatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf artsTatlong Kwento ni Lola basyang-1.pdf arts
Tatlong Kwento ni Lola basyang-1.pdf arts
 
Ernest Hemingway's For Whom the Bell Tolls
Ernest Hemingway's For Whom the Bell TollsErnest Hemingway's For Whom the Bell Tolls
Ernest Hemingway's For Whom the Bell Tolls
 

The main topic is  Pitching a Project Idea InstructionsCrea.docx

  • 1. The main topic is: Pitching a Project Idea Instructions Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components. Description: What is your challenge or opportunity? Why is this professionally important to you? Goal: What goals or outcomes do you want to achieve with this communication? Is the communication goal clear, concise, and actionable? Audience: Who is your target audience?
  • 2. What are the professional positions of the audience members? What demographic characteristics will the audience comprise? What is your relationship to the audience? What background knowledge and expertise does the audience have? What does the audience know, feel about, and expect concerning this communication? What preconceptions or biases do you possess that might prevent you from building rapport with your audience? What information is available about your audience? What research or sources will you use to obtain information about the audience? What conclusions have you been able to draw about the audience? What tone will you use to convey your message? Is the setting casual or formal? Is the communication personal or impersonal?
  • 3. Key Message: What is the primary message you must convey to your audience? Is the message compelling and memorable? Is the message clear and concise? Is the message aligned with your audience's goals and needs? Supporting Points: What three or four points, reasons, or justifications support your message? What research or sources will you use to obtain facts and data about your message?
  • 4. Channel Selection: What communication style will you employ (tell/sell or consult/join) and why? What channels will you use to deliver your message, and why will they be the most effective? What purpose is served by each style and channel you have selected? Action Request: What is your action request? Is the action request you are making to your audience clear, concise, and easily actionable?