1. A pound around the world
Teaching kids the value of money
4th December 2011

2. Ankoor Graham Dror
Patel Smith Dayan
Goncalo Irene Eze
Ribeiro Gavalda Vidra

3. Kids are under increasing pressure to
spend money…

4. TV and friends influence them to have
the right clothes, toys, brands…

5. And parents face a problem:
How to teach their kids the value of money?

6. Problem Solution
Game Game
After some brainstorming, we decided 0n a
game to convey the message to kids…

7. And we started working on the
game mechanics

8. We used wireframes to structure
our concept.

9. Our creative process was all designed
around our customers – Kids.

10. Our research showed that similar games like
Money Metropolis have a cartoony, saturated
look and feel.

11. To differentiate our game and focus on the
message (how much is a pound worth), we
went for a clean and minimal look and feel.
inspired in the colored books.

12. We created a mascot, levels around the world and
virtual good rewards in the form of stamps.

13. Our goal is to surprise the users with just how
far £1 can go around the world

14. Are you
ready to see
a
DEMO?

15. Thank you!
We welcome your help:
pound-around-the-world@googlegroups.com