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we are fst > 
we are… 
individually different but 
together we are 
inspiringly different 
your creative 
business partner
the problem 
people don’t talk about porn 
(unless they’re creepy) 
the currencies of the web: 
- links 
- social media me...
fst // credentials // 2013 
www.fstthegroup.com
SFW marketing 
PornHub has changed the rules 
by making their content ‘SFW’ 
they make it easier for people to 
talk about...
fst // credentials // 2013 
Giving America Wood 
www.fstthegroup.com
fst // credentials // 2013 
Giving America Wood 
www.fstthegroup.com
fst // credentials // 2013 
www.fstthegroup.com
fst // credentials // 2013 
www.fstthegroup.com
quick quiz 
which two social networking sites 
allow you to share pornography?
we are fst > 
we are… 
individually different but 
together we are 
inspiringly different 
your creative 
business partner
PornHub Marketing Case Studies
PornHub Marketing Case Studies
PornHub Marketing Case Studies
PornHub Marketing Case Studies
PornHub Marketing Case Studies
PornHub Marketing Case Studies
PornHub Marketing Case Studies
PornHub Marketing Case Studies
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PornHub Marketing Case Studies

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So it turns out that PornHub is pretty good when it comes to marketing! For a bit of fun, I pulled together a few case studies on what they've been up to.

http://www.danecobain.com

View the video: http://bit.ly/13XpNQ9

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PornHub Marketing Case Studies

  1. 1. we are fst > we are… individually different but together we are inspiringly different your creative business partner
  2. 2. the problem people don’t talk about porn (unless they’re creepy) the currencies of the web: - links - social media mentions - traffic so how do you get ‘normal people’ and mainstream news outlets to talk about pornography?
  3. 3. fst // credentials // 2013 www.fstthegroup.com
  4. 4. SFW marketing PornHub has changed the rules by making their content ‘SFW’ they make it easier for people to talk about it in regular social situations we looked at some of their creative but now let’s look at their campaigns these often rely on data of the type that can be gathered in Google Analytics
  5. 5. fst // credentials // 2013 Giving America Wood www.fstthegroup.com
  6. 6. fst // credentials // 2013 Giving America Wood www.fstthegroup.com
  7. 7. fst // credentials // 2013 www.fstthegroup.com
  8. 8. fst // credentials // 2013 www.fstthegroup.com
  9. 9. quick quiz which two social networking sites allow you to share pornography?
  10. 10. we are fst > we are… individually different but together we are inspiringly different your creative business partner

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