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Artez Webinar Slide - Google for Non-Profits: Get Googley!
The document provides insights from a Google webinar about leveraging Google's tools for non-profits, focusing on Google Grants which offers free advertising through AdWords. It emphasizes the importance of innovation, user engagement, and data-driven decision-making for successful digital campaigns. Attendees are encouraged to connect with their audience creatively and utilize resources available to optimize their outreach efforts.
Artez Webinar Slide - Google for Non-Profits: Get Googley!
- 1. Google for Non-Profits:Get Googley Google Confidential and Proprietary 1
- 2. Our Presenters Christy Scott Kate Kablash Agency Lead Marketing Coordinator Google Grants Volunteer Lead Artez Interactive Google
- 3. Webinar Tips Thiswebinar is being recorded and will be available on our website shortly If you have any technical troubles, please use the “chat” feature We will take all questions at the end. Please use the “raise hand” or “chat” feature to ask a question.
- 4. Google for Non-Profits: GetGoogley! Christy Scott Agency Lead Google Grants Volunteer Lead Google Confidential and Proprietary
- 5. Secret to success:Google’s Innovation Culture Google Confidential and Proprietary 5 5
- 6. Five Notions ofInnovation 1 A license to pursue dreams 2 Innovation, not instant perfection 3 Don’t politic – use data 4 Worry about usage and users, not money 5 Ideas come from everywhere Google Confidential and Proprietary 6 6
- 7. Five Notions ofInnovation 1 A license to pursue dreams 2 Innovation, not instant perfection 1. 3 Don’t politic – use data A license to pursue 4 Worry about usage and users, not money dreams 5 Ideas come from everywhere Pick your project “20% time” Google Confidential and Proprietary 7 7
- 8. www.google.ca/nonprofits Google Confidential and Proprietary 8
- 9. What is GoogleGrants? Google Grants provides select non-profits with free advertising on Google.ca via the Google Adwords program Your Nonprofit Imagine your nonprofit here right when a user is searching for your cause. www.YourNonprofit.org Google Confidential and Proprietary 9
- 10. 20% Projects: empoweryour employees or volunteers to become digital professionals! adwords.google.com/professionals/ Google Confidential and Proprietary 10
- 11. Five Notions ofInnovation 1 A license to pursue dreams 2 Innovation, not instant perfection 2. 3 Don’t politic – use data Innovation, not 4 Worry about usage and users, not money instant perfection 5 Ideas come from everywhere Quickly launch a campaign, test and optimize over time Google Confidential and Proprietary 11 11
- 12. Quickly test messageswith search & display Top sponsored ads: Up to 3 listings Sponsored “Paid” Advertising • Target users when they’re searching Side sponsored ads: Up to 8 listings Google Confidential and Proprietary 12
- 13. Quickly test messageswith search & display • Target users when they’re reading content related to your cause Google Confidential and Proprietary 13
- 14. The 5 minad campaign: ad grouping Google Confidential and Proprietary 14
- 15. The 5 minad campaign: picking keywords Use the Google Keyword Tool to see local search volume, competition on specific keywords, and ideas for expansion Google Confidential and Proprietary 15
- 16. The 5 minad campaign: creating text & display ads Google Confidential and Proprietary 16
- 17. Nine Notions ofInnovation 1 A license to pursue dreams 2 Innovation, not instant perfection 3. 3 Don’t politic – use data Don’t politic – use 4 Worry about usage and users, not money data 5 Ideas come from everywhere Data beats opinion Test constantly Use data, not brute force, for consensus Google Confidential and Proprietary 17 17
- 18. Data available inAdwords Google Confidential and Proprietary 18
- 19. Insight into bids Google Confidential and Proprietary 19
- 20. Insight into keywords Google Confidential and Proprietary 20
- 21. Insight into keywords Google Confidential and Proprietary 21
- 22. Insight into ads Google Confidential and Proprietary 22
- 23. Insight into siteperformance Google Confidential and Proprietary 23 23
- 24. Analytics: focus onengagement Google Confidential and Proprietary 24
- 25. Five Notions ofInnovation 1 A license to pursue dreams 2 Innovation, not instant perfection 4. 3 Don’t politic – use data Users and usage and money will 4 Worry about usage and users, not money follow 5 Ideas come from everywhere How can you connect with users, and engage them with your cause? Google Confidential and Proprietary 25 25
- 26. Find creative waysto connect with your audience Google Confidential and Proprietary 26
- 27. Some people justdon’t know what they’re searching for…. Google Confidential and Proprietary 27 2
- 28. Connect on YouTube:the #2 Searched Site! Promoted Videos with all to action overlay Google Confidential and Proprietary 28
- 29. Five Notions ofInnovation 1 A license to pursue dreams 2 Innovation, not instant perfection 5. 3 Don’t politic – use data Ideas come from 4 Worry about usage and users, not money everywhere 5 Ideas come from everywhere Top down, bottom up All departments Acquisitions Users Google Confidential and Proprietary 29 29
- 30. This idea camefrom a marketing student Google Confidential and Proprietary 30
- 31. Take advantage offree YouTube Brand channels for non profits! Google Confidential and Proprietary 31
- 32. What ideas canyour supporters bring to you? Google Confidential and Proprietary 32
- 33. Recap 1 A license to pursue dreams 2 Innovation, not instant perfection 3 Worry about usage and users 4 Don’t politic – use data 5 Ideas come from everywhere www.google.ca/nonprofits Google Confidential and Proprietary 33 33
- 34. Agency Resources Google Confidential and Proprietary 34
- 35. Webinar Schedule July 15Building online community for your cause Erin Bury, Sprouter July 22 Alternative Giving: Building a giving program…Without gifts! Mark Sutton, Artez Interactive July 28 Experience This: Usability for Nonprofits Tara O'Doherty,Vice-President, User Experience & Strategy, w.illi.am
- 36. Contest Facebook Contest Like us on Facebook and be the first to post a comment when we post our book give away. We’ll mail it to you wherever you are. Previous winners were from: North Carolina, Scotland, Toronto
- 37. Thank you /artezinteractive @artezonline “Digital Fundraising Podcast” on iTunes