The document is a sponsorship package from the Insurance Brokers Association of Ontario (IBAO) inviting organizations to become sponsors in 2015. It outlines high-level sponsorship opportunities at different levels (Magenta at $100,000, Platinum at $75,000) which provide benefits like access to IBAO members and events, education programs for brokers, marketing and advertising perks. The package promotes collaboration with IBAO to support brokers and the insurance industry in Ontario.

1. 2015
IBAOSponsorship
Package
#OWNIT
Insurance Brokers Association of Ontario
1 Eglinton Avenue East, Suite 700
Toronto, ON M4P 3A1
416.488.7422 | 800.268.8845 | ibao.org
@IBAOntario
facebook.com/IBAO1

2. 1
INVITATION TO
SUPPORT IBAO
Dear Friends,
The Insurance Brokers Association of Ontario (IBAO) invites you to take on an industry
leadership role as a 2015 sponsor. Our annual sponsorship opportunities are all-encompassing.
That means your sponsorship dollars work to support our 2015 educational programs,
membership services and offerings, as well as our special events. Your contribution is an
investment into the health of your industry, ultimately contributing to better brokerages and
better business return for you. We want to help you meet your objectives. Collaborate with
us about your needs, from brand-building to business-building – we can help you get there.
Please review the benefit-stacked sponsorship opportunities outlined in this package. There
are countless opportunities designed to add value to your marketing initiatives. Leverage
your brand as a collaborative partner of the IBAO and a staunch supporter of Ontario brokers.
We look forward to collaborating with you.
Sincerely,
Michael Brattman
President
Insurance Brokers Association of Ontario

3. 2015 EVENTS
PROGRAM
2
FAST FACTS:
How Many?
130+ Young brokers
in attendance &
growing every year
Why Are They There?
Networking with a
purpose - they want
to take the lead
What’s in it for
Sponsors?
Influence, educate &
build relationships
with the leaders of
tomorrow
95th
ANNUAL IBAO CONVENTION
October 21 – 23, 2015
Sheraton Centre Hotel, Toronto, Ontario
YBC CONFERENCE
June 10 - 12, 2015
Niagara Falls, Ontario
The Young Brokers Council is a non-profit organization, created to provide an avenue of
expression for the energy and ideas of young leaders of IBAO membership. The council
seeks to inspire and enhance leadership qualities in its members, and encourages any
IBAO member under the age of 40 to join and participate in YBC activities. The annual
YBC Conference invites young brokers from across Ontario, and offers valuable educational
sessions, outstanding guest speakers, and excellent networking opportunities
IBAO’s annual convention has set the standard for providing the most powerful
networking opportunities available to member brokers, industry leaders, and service
industry partners. IBAO strives to cast a wide net of support around insurance brokers.
This is the largest insurance broker celebration of the year, where the IBAO summarizes a
year’s worth of teaching and experience. It works to motivate member brokers for the future,
educate them on new market trends, strengthen their commitment, and promote leadership
within their own brokerage. Every year we raise the bar, sparing no effort to make this a top-
notch industry event.
Total number of
2014 convention
registrants:
1852

4. 2015
OVERVIEW
3
IBAO Vision Statement
IBAO is the industry leader driving
collaborative solutions.
IBAO Mission Statement
To be the advocate for the independent
Insurance Broker driving collaboration
between members, consumers and other
stakeholders resulting in innovative
solutions for the betterment of the industry
HELPING BROKERS
#OWNIT
LEVERAGING TECHNOLOGY
• Maximizing use of broker BMS systems
• Understanding Telematics
• Marketing digital/social media tours
DEVELOPING THE TEAM
• Coaching for success
• Cultivating your personal brand
• Customer service programs
ENHANCING EXPERTISE
• National designation/certification
programs
• Product training
Ontario brokers recognize the importance
of stakeholder support and agree that a
company’s sponsorship of IBAO sends a
strong message of commitment to the
distribution channel
Your support will help brokers seize the
ever-changing world of insurance.
Together, we can lead the market
WHAT WE BRING
SCALE
Direct, efficient single point of access,
across a variety of communication
channels and networking forums, to 85% of
the most influential brokers.
GOODWILL
Secure in a sense of belonging to
a professional association that is
fundamentally rooted in the values of
community (sharing risk and mitigating
personal liability in times of personal and
commercial misfortune) and doing the
right thing.
INSPIRATION
An enlightened perspective on the industry
that informs member “consultancy”,
service enhancement, product
development, technology investment,
industry advocacy, regulatory guidance
and government legislation.
WISDOM
The repository of, and access point to all
accumulate industry experience, learning
and insight, defining industry education,
regulation, accreditation, professional
standards and best practices.
WHO WE ARE
• Representing over 12,000 brokers in
Ontario and over 650 brokerage offices
• We licence over 400 new brokers every
year
• Over 7,000 brokers attend our education
sessions annually
• Over 9,000 visitors to out website every
month
• Over 1800 Convention attendees each
year
• IBAO and our college partners licence
over 50% of new RIBO brokers in
Ontario each year

5. $100,000
Top Value, Top Recognition, Brokers’ Top Partners
MAGENTA
SPONSOR
Corporate Benefits
• Member rate for IBAO Convention Registration
• 2 complimentary Tradeshow Booths at Convention. (includes selection of premium
booth location, value: $6,100)
• 70 complimentary Hospitality Night passes for Convention (value: $6,700)
• 25 complimentary CEO Panel passes for Convention
• 8 complimentary Awards Gala tickets for Convention (value: $2,080)
• 5 complimentary Industry Lunch passes for Convention (value: $400)
Education
• Custom built education programs for your brokers (maximum credit value: $30,000)
• OR Complimentary access to IBAO continuing education programs (maximum credit
value: $30,000)
• Logo displayed on all promotional material associated with sponsored education
program (value: $5,000)
• Opportunity to partner with IBAOeducation in developing and hosting online learning
modules
Marketing, PR & Media
First tier logo and/or sponsor level name recognition on all Convention collateral including:
Online & Social Media
• 1 Save-the-Date e-Blast (circ. 12,500)
• 5 Pre-Convention e-Blasts (circ. 12,500)
• 1 Post-Convention Thank You e-Blast (circ. 12,500)
• Online Preliminary Convention Program (circ. 12,500 member brokers)
• IBAO website recognition on Sponsorship and Convention webpages
(impressions: 9,000/ month)
• Logo on Convention Based Mobile App (total guide downloads in 2014: 500)
• Opportunity to share content on all social media marketing platforms
(Twitter Followers: 2,298 Facebook Fans: 933)
• Recognition on IBAO’s website for one year with a link to your organization’s
website (9000/month)
• Recognition on multimedia presentation at Convention (2014 attendance: 1852)
• Opportunity for your organization to recognize its affiliation with IBAO as a
sponsor
Advertising & Publications
• 1 Pre-Convention Press Release to all industry media
• 2 Pre-Convention ads in The Ontario Broker magazine
(August & September issues)
• 1 Post-Convention Thank You message in The Ontario Broker magazine
(December issue)4

6. $100,000
Top Value, Top Recognition, Brokers’ Top Partners
• Complimentary subscription to The Ontario Broker magazine
• 15% advertising discount with The Ontario Broker magazine
• Recognition in The Ontario Broker magazine upon signing on as a 2015 IBAO
sponsor
• Opportunity to contribute content to The Ontario Broker magazine
Print
• Logo recognition on Hotel Guest Room Keycards (circ. 3,000)
• Logo recognition within Convention Pocket Program (colour) (circ. 3,000)
• Awards Gala Program and tickets (black and white) (circ. 500)
• Onsite event signage (print and digital) throughout Convention (including prominent
Tradeshow Entrance signage)
Online Employment & Recruitment Advertising
• Member pricing on myinsurancejobs.ca job ads
Product Placement
• Opportunity to include product/sample/coupon/literature in the Convention delegate
bags (distribution: 3,000)
Speaking Opportunities
• Opportunity for senior executive to address event guests at one IBAO selected
Convention event.
• Company name mentioned throughout the Convention during sponsorship
announcements.
Young Broker Conference and Exposure
First tier logo and/or sponsor level name recognition on all 2015 YBC Conference collateral
including:
• Recognition in pre-Conference Promotion
• Onsite event signage (print and digital) throughout the YBC Conference
• YBC Website recognition on Sponsorship and Conference webpages
• Opportunity to include product/sample/coupon/literature in 2015 YBC Conference
delegate bags (distribution: 150)
• 2 tickets to attend sponsor recognition party at the 2015 YBC Conference (value: $900)
• Member pricing for staff to attend 2015 YBC Conference
• Opportunity for senior executive to address young broker guests at the Young Broker
Conference
Exclusivity & Rights
• First right of refusal to be a Magenta Sponsor in 2016
*Not Applicable to non-insurers
MAGENTA
SPONSOR
5

7. $75,000
PLATINUM
SPONSOR
Corporate Benefits
• Member Rate for the IBAO Convention Registration
• 1 complimentary Tradeshow Booth at the Convention (includes selection of premium
booth location, value: $3,100)
• 40 complimentary Hospitality Night passes for Convention (value: $3,840)
• 15 complimentary CEO Panel passes for Convention (value: $6,000)
• 8 complimentary Awards Gala tickets for Convention (value: $2,080)
• 5 complimentary Industry Lunch passes for Convention (value: $400)
Education
• Member pricing to IBAO education courses and seminars
• Opportunity to partner with IBAOeducation in developing and hosting online learning
modules
Marketing, PR & Media
Second tier logo and/or sponsor level name recognition on Convention collateral including:
Online & Social Media
• 5 Pre-Convention e-Blasts (circ. 12,500)
• 1 Post-Convention Thank You e-Blast (circ. 12,500)
• IBAO website recognition on Sponsorship and Convention webpages
(impressions: 9,000)
• Logo on Convention Based Mobile App (total guide downloads in 2014: 500)
• Recognition on IBAO’s website for one year with a link to your organization’s
website (9000/month)
• Recognition on multimedia presentation at Convention (2014 attendance: 1852)
• Opportunity for your organization to recognize its affiliation with IBAO as a
sponsor
• Opportunity to share content on all social media marketing platforms
(Twitter Followers: 2,298 Facebook Fans: 933)
Advertising & Publications
• 1 Pre-Convention Press Release
• 2 Pre-Convention ads in The Ontario Broker magazine
(August & September issues)
• 1 Post-Convention Thank You message in The Ontario Broker magazine
(December issue)
• Complimentary subscription to The Ontario Broker magazine
• 10% advertising discount with The Ontario Broker magazine
• Recognition in The Ontario Broker magazine upon signing on as a 2015 IBAO
sponsor
6

8. $75,000
PLATINUM
SPONSOR
Print
• Name recognition within Convention Pocket Program (colour) (circ. 3,000)
• Logo recognition on event signage (print and digital) throughout
Online Employment & Recruitment Advertising
• Member pricing on myinsurancejobs.ca job ads
Product Placement
• Opportunity to include product/sample/coupon/literature in Convention delegate
bags (distribution: 3,000)
Young Brokers Conference & Exposure
Second tier logo and/or sponsor level name recognition on all YBC Conference collateral
including:
• Opportunity to include product/sample/coupon/literature in Conference delegate
bags (distribution: 150)
Exclusivity & Rights
• First right of refusal to be a Platinum Sponsor in 2016
7

9. $50,000
GOLD
SPONSOR
Corporate Benefits
• Member rate for the IBAO Convention Registration
• 25 complimentary Hospitality Night passes for Convention (value: $2,375)
• 5 complimentary CEO Panel passes for Convention (value: $2,000)
• 8 complimentary Awards Gala tickets for Convention (value: $2,080)
• 5 complimentary Industry Lunch passes for Convention (value: $400)
Education
• Member pricing to IBAO education courses and seminars
• Opportunity to partner with IBAOeducation in developing and hosting online learning
modules
Marketing, PR & Media
Third tier logo and/or sponsor level name recognition in Convention collateral including:
Online & Social Media
• 5 Pre-Convention e-Blasts (circ. 12,500)
• 1 Post-Convention Thank You e-Blast (circ. 12,500)
• IBAO website recognition on Sponsorship and Convention webpages
(impressions: 9,000/month)
• Logo on Convention based Mobile App (total guide downloads in 2014: 500)
• Recognition on IBAO’s website for one year with a link to your organization’s
website (9000/month)
• Recognition on multimedia presentation at Convention (2014 attendance: 1852)
• Opportunity for your organization to recognize its affiliation with IBAO as a
sponsor
• Opportunity to share content on all social media marketing platforms
(Twitter Followers: 2,298 Facebook Fans: 933)
Advertising & Publications
• 1 Pre-Convention Press Release
• 2 Pre-Convention ads in The Ontario Broker magazine
(August & September issues)
• 1 Post-Convention Thank You in The Ontario Broker magazine
(December issue)
• Complimentary subscription to The Ontario Broker magazine
• 5% advertising discount with The Ontario Broker magazine
8

10. $50,000
GOLD
SPONSOR
Print
• Name recognition within Convention Pocket Program (colour) (circ. 3,000)
• Name recognition on event signage (print and digital) throughout Convention
Online Employment & Recruitment Advertising
• Member pricing on myinsurancejobs.ca job ads
Product Placement
• Opportunity to include product/sample/coupon/literature in 2015 IBAO
Convention delegate bags (distribution: 3,000)
Speaking Opportunities
• Company name mentioned throughout Convention during sponsorship
announcements
Exclusivity & Rights
• First right of refusal to be a Gold Sponsor in 2016
9

11. $25,000
SILVER
SPONSOR
Education
• Opportunity to partner with IBAOeducation in developing and hosting online learning
modules
Marketing, PR & Media
Forth tier name recognition in 2015 IBAO Convention collateral including:
Online & Social Media
• 1 Post-Convention Thank You e-Blast (circ. 12,500)
• IBAO website recognition on Sponsorship and Convention webpages.
(impressions: 9,000/month)
• Logo on Convention based Mobile App (total guide downloads in 2014: 500)
• Recognition on multimedia presentation at Convention (2014 attendance: 1852)
• Opportunity for your organization to recognize its affiliation with IBAO as a
sponsor
Advertising & Publications
• 2 Pre-Convention ads in The Ontario Broker magazine
(August & September issues)
• 1 Post-Convention Thank You message in The Ontario Broker magazine
(December issue)
• Complimentary subscription to The Ontario Broker magazine
• Recognition in The Ontario Broker magazine upon signing on as a 2015 IBAO
sponsor
Print
• Name recognition within Convention Pocket Program (colour) (circ. 3,000)
• Name recognition on event signage (print and digital) throughout Convention
Online Employment & Recruitment Advertising
• Member pricing on myinsurancejobs.ca job ads
Exclusivity & Rights
• First right of refusal to be a Silver Sponsor in 2016
10

12. $10,000
BRONZE
SPONSOR
Education
• Opportunity to partner with IBAOeducation in developing and hosting online learning
modules
Marketing, PR & Media
Fifth tier name recognition on 2015 IBAO Convention collateral including:
Online & Social Media
• 1 Post-Convention Thank You e-Blast (circ. 12,500)
• IBAO website recognition on Sponsorship and Convention webpages
(impressions: 9,000/month)
• Recognition on Convention based Mobile App
(total guide downloads in 2014: 500)
• Recognition on multimedia presentation at 2015 IBAO Convention
(2014 attendance: 1852)
• Opportunity for your organization to recognize its affiliation with IBAO as a
sponsor
Advertising & Publications
• 2 Pre-Convention ads in The Ontario Broker magazine
(August & September issues)
• 1 Post-Convention Thank You in The Ontario Broker magazine
(December issue)
• Complimentary subscription to The Ontario Broker magazine
• Recognition in The Ontario Broker magazine upon signing on as a 2015 IBAO
sponsor
Print
• Onsite Convention Pocket Program (colour) (circ. 3,000)
Online Employment & Recruitment Advertising
• Member pricing on myinsurancejobs.ca job ads
Exclusivity & Rights
• First right of refusal to be a Bronze Sponsor in 2016
11

13. $5,000
FRIEND
SPONSOR
Marketing, PR & Media
Sixth tier name recognition in 2015 IBAO Convention collateral including:
Online & Social Media
• 1 Post-Convention Thank You e-Blast (circ. 12,500)
• IBAO website recognition on Sponsorship and Convention webpages
(impressions: 9,000/month)
• Recognition on Convention based Mobile App
(total guide downloads in 2014: 500)
• Recognition on multimedia presentation at 2015 IBAO Convention
(2014 attendance: 1852)
• Opportunity for your organization to recognize its affiliation with IBAO as a
sponsor
Advertising & Publications
• 2 Pre-Convention ads in The Ontario Broker magazine
(August & September issues)
• 1 Post-Convention Thank You in The Ontario Broker magazine
(December issue)
• Complimentary subscription to The Ontario Broker magazine
Print
• Onsite Convention Pocket Program (colour) (circ. 3,000)
Exclusivity & Rights
• First right of refusal to be a Friend Sponsor in 2016
*$2,500 minimum applies
12

14. SPONSORSHIP BENEFITS
SNAPSHOT
$100,000
MAGENTA$75,000PLATINUM$50,000GOLD
$25,000SILVER
$10,000BRONZE$5,000FRIEND
Complimentary Tradeshow Booth at Convention 2 1
Member rate for IBAO Convention Registration
Early Bird selection of Hospitality Reception Room at Convention
Hospitality Night Passes for Convention 70 40 25
CEO Panel Passes for Convention 25 15 5
Awards Gala Tickets for Convention 8 8 8
Industry Lunch Passes for Convention 5 5 5
CORPORATE
EDUCATION
MARKETING, PR & MEDIA
Recognition on 1 Save-the-Date e-Blast
Recognition on 5 Pre-Convention e-Blasts
Recognition in online Preliminary Convention Program
Recognition on Sponsorship & Conventions pages of website
Recognition on Convention Mobile App
Opportunity to share content on social media platforms
Recognition on IBAO website for one year
Recognition in 1 Pre-Convention Press Release
Opportunity for your organization to recognize its affliation
with IBAO as a sponsor
Recognition in 2 Pre-Convention Press Releases
Recognition in 1 Post-Convention Thank You message
Complimentary subscription to The Ontario Broker magazine
Opportunity to contribute content to The Ontario Broker magazine
Recognition in The Ontario Broker magazine upon signing on as a
2014 IBAO Sponsor
Advertising discount with The Ontario Broker magazine
Recognition on Hotel Guest Room Keycards
Recognition in onsite Convention Pocket Program (colour)
Recognition in onsite event signage at Convention
IBAO Convention Awards Gala and tickets
PRODUCT PLACEMENT
SPEAKING OPPORTUNITIES
Company name mentioned throughout Convention during
sponsorship announcements
Opportunity for senior executive to address event guests at
selected Convention event
YOUNG BROKER CONFERENCE &
EXPOSURE
First tier logo and/or sponsor level name recognition on all 2015
YBC Conference collateral including:
Complimentary tickets to 2015 YBC Conference Vendor Night 2
Opportunity to include product, sample, coupon or literature in
Conference delegate gift bags
Recognition in Pre-Conference Promotion
Recognition in onsite event signage
Recognition on YBC website, Sponsorship and Conference page
Senior executive to address young broker guests
EXCLUSIVITY & RIGHTS
First right of refusal to be a Sponsor in 2016
Opportunity to include product, sample, coupon or literature in
Convention delegate gift bags
13
$30,000
(max. value)
Member
Pricing
Member
Pricing
Logo
Logo
Logo
Logo Logo Logo Logo
Logo Logo
15%
(discount)
10%
(discount)
5%
(discount)
Logo
Logo
Logo
PRINT
Access to IBAO education courses and seminars OR
custom built education programs for your brokers
Logo Logo
ONLINE EMPLOYMENT & RECRUITMENT ADVERTISING
Member pricing on myinsurancejobs.ca job ads

15. Next Steps
Thank you for taking the time to read through this document. We would be happy to
meet with your team to discuss some of these concepts in more detail and learn how a
sponsorship would best meet your company’s objectives.
For additional information about this opportunity, please contact:
Brett Boadway
Director of Broker Relations & Communications
bboadway@ibao.on.ca
416.488.7422 x127
THANK
YOU
#OWNIT