The app AroundU is a location-based role playing game for hotel guests that mixes real life and fantasy achievements. Guests can create avatars and use an accurate 3D map to visit nearby partner locations like shops, restaurants and attractions using augmented reality without leaving their hotel room. Each day, the hotel launches a new mission or assignment through the app that offers rewards for guests, such as receiving a free drink for stamping their avatar at the most partner locations before a deadline. The app enhances the hotel's brand awareness and generates partnerships with other local businesses. However, implementing and maintaining such an app comes with costs and requires dedicated staff.