The document outlines the concept for an iPhone app aimed at urban socialites, focusing on personalized night-out planning in a stylish way. It emphasizes a holistic approach that combines curated content with intuitive design and functionality to enhance the user experience. The app aims to include features like randomized options for spontaneity, along with essential details such as maps and phone numbers.

1. the next move
an iPhone app for UrbanDaddy
January 2010

2. challenge

3. help city-goers plan
this style-conscious crowd wants to stay “in the know.”

4. build an adventure
incorporate a luxury car into the experience.

6. strategy

7. personalize mobile
finding a restaurant is easy. personalizing your night out isn’t.

8. be holistic
factor in the who, what, where and why...not just the destination.

9. marry function + style
blend curated content with intuitive functionality and rich design.

10. concept #1: cards

14. concept #2: train

18. tactics

19. make it!
collaboration, rich animation, flash tests, client reviews, etc., etc.

21. tell a story
deliver results in interchangeable fragments that create a narrative.

24. offer details
ensure that a map, phone number and description are at your fingertips.

26. make it fun
incorporate a “randomized” option to convey the idea of living a little...a lot.

29. 2009 awards
- Best Mobile App
- WebPick of the Day
- Silver in Lifestyle Games & Applications
- Member’s Choice Finalist in
Creative Mobile Marketing

30. thanks.