Case Study: Fragrances Successful campaign for Armani-Si Brazil Ebuzzing Social and Native Formats

1. BR ARMANI SI (Social)
CAMPAIGN REPORT
CAMPAIGN FROM 03/03/2014 TO 03/09/2014

2. PLAYER STATS
ARMANI SI BR
Video reporting : BR Armani Si (Synthesis)

3. EXECUTIVE SUMMARY
CAMPAIGN DETAILS
Start date
VIEWS
119,506
BUDGET
Video reporting : BR Armani Si (Synthesis)
03/09/2014
PAID VIEWS IMPRESSIONS
307,665
134,239 20,200
DELIVERED VIEWS CLICKS
CTR
15.05%$28,682
03/03/2014
End date
CLICKS/ IMPRESSIONS

4. 5,618
TOTAL MEDIA VALUE
VIDEO – FREE MEDIA
ENGAGEMENT – EARNED
MEDIA
112%
VIEWS OVER DELIVERED
14,733
NUMBER OF FREE
VIEWS
0.24
BOOKED CPV
0.21
DELIVERED CPV
$3,535
TOTAL MEDIA VALUE
4
NUMBER OF ARTICLES
WRITTEN ABOUT
CAMPAIGN
SHARES
4,000
ARTICLE MEDIA
EQUIVALENT
FREE AND EARNED MEDIA
Video reporting : BR Armani Si (Synthesis)

5. EVOLUTION OF SHARES
Video reporting : BR Armani Si (Synthesis)
COMMENTS
5,618
SHARES
19.23%
ENGAGEMENT RATE
398 748
3 354 1 118
The interaction rate is the numerical way to monitor the
audience’s connection with the campaign’s content and it is
measured as clicks plus shares, divided by the total views.
This campaign was received with an interaction rate of 19.23%.
The video had a total of 5,618 shares. 3,354 shares in
Facebook, 1,118 on Google +, 398 on Twitter and 748 on
Pinterest.
SHARE RATE
4.19%

6. ENGAGEMENT
ARMANI SI BR
Video reporting : BR Armani Si (Synthesis)
As you can see on the graph, 81% of the
total views (108,390) viewed the video
continously until the end.

7. Articles- Social
Video reporting : BR Armani Si (Synthesis)
http://www.achadosdabia.com.br/2014/03/04/si-giorgio-armani/

8. Articles- Social
Video reporting : BR Armani Si (Synthesis)
http://www.coisasdediva.com.br/2014/03/armani-si/

9. Articles- Social
Video reporting : BR Armani Si (Synthesis)
http://www.dicasemoda.com.br/conheca-si-o-
lancamento-da-armani-que-vai-te-surpreender/

10. Articles- Social
Video reporting : BR Armani Si (Synthesis)
http://www.grzero.com.br/surpreenda-se-com-si-nova-fragrancia-da-
armani/

11. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.alinefranca.com.br

12. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.vivaoluxo.com.br/

13. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.blogdarafa.com.br/

14. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://capricho.abril.com.br

15. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.rafinhagadelha.com.br

16. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.maridalla.com.br

17. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://blogdamy.com/

18. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://modices.com.br/

19. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.blogdaaliceferraz.com.br

20. Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
https://www.facebook.com/Fashionismo

21. BR ARMANI SI (Captiview)
CAMPAIGN REPORT
CAMPAIGN FROM 03/03/2014 TO 03/04/2014

22. Captiview
CAMPAIGN DETAILS
Start date
20,000
BUDGET
03/04/2014
PAID VIEWS IMPRESSIONS
50,278
25,110 5,708
DELIVERED VIEWS CLICKS
CTR
22.73%
03/03/2014
End date
$4,000

23. Screenshot-Captiview
Video reporting : BR Armani Si (Synthesis)
http://brasil.elpais.com/

24. Screenshot-Captiview
Video reporting : BR Armani Si (Synthesis)
http://brasil.elpais.com/

25. Screenshot-Captiview
Video reporting : BR Armani Si (Synthesis)
http://papofeminino.uol.com.br/

26. BR ARMANI SI (Native)
CAMPAIGN REPORT
CAMPAIGN FROM 03/03/2014 TO 03/09/2014

27. Native
CAMPAIGN DETAILS
Start date
100,000
BUDGET
03/09/2014
PAID VIEWS IMPRESSIONS
310,880
120,643 13,220
DELIVERED VIEWS CLICKS
CTR
10.96%
03/03/2014
End date
$16,000

28. Screenshot-Native
Video reporting : BR Armani Si (Synthesis) http://www.fashionismo.com.br/

29. Screenshot-Native
Video reporting : BR Armani Si (Synthesis)
http://vogue.globo.com

30. Screenshot-Native
Video reporting : BR Armani Si (Synthesis)
http://brasil.elpais.com

31. Screenshot-Native
Video reporting : BR Armani Si (Synthesis)
http://revistaglamour.globo.com

32. Screenshot-Native
Video reporting : BR Armani Si (Synthesis)
http://www.dicasdemulher.com.br

33. Karen Moreno
SALES MANAGER
E karen.moreno@ebuzzing.com
MOB (786)514-1991
USERNAME
LOGIN DETAILS FOR FULL REPORTING DASHBOARD
URL
USERNAME
PASSWORD
Social.ebuzzing.com
SiArmani
SiArmani