3. EXECUTIVE SUMMARY
CAMPAIGN DETAILS
Start date
VIEWS
119,506
BUDGET
Video reporting : BR Armani Si (Synthesis)
03/09/2014
PAID VIEWS IMPRESSIONS
307,665
134,239 20,200
DELIVERED VIEWS CLICKS
CTR
15.05%$28,682
03/03/2014
End date
CLICKS/ IMPRESSIONS
4. 5,618
TOTAL MEDIA VALUE
VIDEO – FREE MEDIA
ENGAGEMENT – EARNED
MEDIA
112%
VIEWS OVER DELIVERED
14,733
NUMBER OF FREE
VIEWS
0.24
BOOKED CPV
0.21
DELIVERED CPV
$3,535
TOTAL MEDIA VALUE
4
NUMBER OF ARTICLES
WRITTEN ABOUT
CAMPAIGN
SHARES
4,000
ARTICLE MEDIA
EQUIVALENT
FREE AND EARNED MEDIA
Video reporting : BR Armani Si (Synthesis)
5. EVOLUTION OF SHARES
Video reporting : BR Armani Si (Synthesis)
COMMENTS
5,618
SHARES
19.23%
ENGAGEMENT RATE
398 748
3 354 1 118
The interaction rate is the numerical way to monitor the
audience’s connection with the campaign’s content and it is
measured as clicks plus shares, divided by the total views.
This campaign was received with an interaction rate of 19.23%.
The video had a total of 5,618 shares. 3,354 shares in
Facebook, 1,118 on Google +, 398 on Twitter and 748 on
Pinterest.
SHARE RATE
4.19%
6. ENGAGEMENT
ARMANI SI BR
Video reporting : BR Armani Si (Synthesis)
As you can see on the graph, 81% of the
total views (108,390) viewed the video
continously until the end.