This document discusses plans for a new Armani cosmetics range for hotels and travelers. It would include shower gel, shampoo, conditioner, soap, and cleansing products packaged in a travel pack or hotel pack branded with the Armani name. Distribution would be through luxury hotels where Armani has brands, as well as duty free shops and airline catalogs. Key suppliers and partners for the cosmetics line would be L'Oreal, with which Armani has a long partnership for producing its existing cosmetics brands, and raw material suppliers worldwide. The new line aims to bring the luxury of Armani products to travelers seeking high-quality cosmetics on the go.

1. Cosmetics

2. Table of contents
I. Introducing Armani
II. Introducing L’Oréal
III. New Range
IV. Legal
V. Distribution
VI. Suppliers
VII. Packaging

3. About Armani
Giorgio Armani S.p.A. is an Italian fashion house founded by
Giorgio Armani which designs, manufactures, distributes and
retails haute couture, ready-to-wear, leather goods, shoes,
watches, jewelry, accessories, eyewear, cosmetics and home
interiors. The brand markets these products under several
labels,from the most expensive to the most accessible.:
Armani Prive, Giorgio Armani, Emporio Armani, Armani
Collezioni, AJ | Armani Jeans, AX | Armani Exchange. The
brand utilizes the association of the Armani name with high-
fashion, benefiting from its prestige in the fashion industry. By
the end of 2005, estimated sales of the company were around
$1.69 billion.
Giorgio Armani is planning, in collaboration with Emaar
Properties, a chain of luxury hotels and resorts in several big
cities including Milan, Paris, New York, London, Hong Kong,
Los Angeles, Tokyo, Shanghai, Seoul, Dubai.The company
already operates a range of cafés worldwide, in addition to a
bar and nightclub.

4. Brand philosophy
The Giorgio Armani fashion
house, like many other fashion houses, has been built
primarily on the unique personality and identity of
Giorgio Armani himself.
The brand takes on the identity
of the founder through the designs created.
Though this
aspect of the fashion industry provides fashion houses with a
strong sense of differentiation that can be conveyed in a
tangible and visual form, it also poses a serious threat. When
an entire brand and fashion house are built on the basis of the
founders' personality and identity, it becomes a major
challenge to keep the brand going after the demise of the
founder, something many of the fashion houses have realized
in the recent past.

6. Armani Cosmetics
The beauty brand by Giorgio Armani features makeup, skin care, perfumes, and
colognes. It is produced and distributed by the luxury division of L'Oreal, with which
Giorgio Armani has a long-term partnership agreement. It is available at many
department stores worldwide and has very few boutiques.

7. Numbers about the market

8. About Cosmetic marketing
Companies use media and entertainment to promote their
products quickly and effectively.
Using the influence of popular television shows,
movies, and other forms of entertainments to market their product is becoming an
increasingly prevalent strategy in promoting cosmetics to potential consumers.
Globally, the cosmetic industry continues to develop, and the Internet also allows this
industry to further extend its reach. Many cosmetic companies will sell their products
online, which can make the process of choosing and purchasing products convenient
and easy. In addition, automated kiosks have emerged as new avenues for cosmetic
supply and consumption.
Similar to a vending machine, these kiosks provide another
way for cosmetic companies to retail and sell their products.

9. About L’Oréal
The L'Oréal Group is a French
cosmetics and beauty company,
headquartered in Clichy, Hauts-de-
Seine.
It is the world's largest cosmetics
company, and has a registered office in
Paris. It has developed activities in the
field of cosmetics, concentrating on hair
colour, skin care, sun protection, make-
up, perfumes and hair care, the
company is active in the dermatology,
toxicology, tissue engineering, and
biopharmaceutical research fields and is
the top nanotechnology patent-holder in
the United States.

10. A promise of reliability to consumers, respect for human and
environmental diversity, ethical commitments L’Oréal has based its
innovation strategy on a platform of fundamental values, shared by all its
teams around the world.
L'Oréal's Research and Innovation teams apply the principles of sustainable
and responsible innovation on a daily basis. Listening to the expectations of
consumers, they are committed to the pursuit of ethical beauty that respects
diversity. In its research activities, the group is particularly vigilant in five areas:
human health (employees, consumers, professionals), environmental respect,
ethics, fair trade and consideration of the social and societal impact of
innovation

11. New Range
According to our studies, it can be interested to create
a range of cosmetics for Hotels and travelers.
A travel pack, an hotel pack
-Shower gel
-Shampoo
-Conditionner
-Soap
-Cleansing

12. Main value of the pack
Provide an Armani pack with all primary needs care.
Haute Couture travel by Armani
The main fragrances of the cosmetics is the Myrrh Imperal

13. Shower gel
To hydrating and refreshing skin care. The caring formula with Ocean Minerals
and an uplifting scent, cleanses and moisturises your skin.
Ingredients: Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, PEG-7 Glyceryl
Cocoate, Parfum, Butyl Acrylate/Ethyltrimonium Chloride, Methacrylate/Styrene
Copolymer, Silver Citrate, Sodium Chloride, Glycerin, PEG-200 Hydrogenated
Glyceryl Palmate, PEG-40 Hydrogenated Castor Oil, Polyquaternium-7, Glycol
Distearate, Citric Acid, Laureth-4, Benzophenone-4, Sodium Benzoate, Sodium
Salicylate, Methylparaben, Propylparaben, Linalool, Limonene, Coumarin. Perfume
30ml

14. Shampoo
Cleans your hair with a clean fresh scent that lasts
Leaves you with a clean, fresh, scent that lasts and soft, manageable hair.
Works best with Classic Clean Conditioner. Gentle formula suitable for
everyday use.
Ingredients : Pyrithione zinc 1%, water, sodium laureth sulfate, sodium lauryl
sulfate, cocamide MEA, zinc carbonate, glycol distearate, dimethicone,
fragrance, cetyl alcohol, guar hydroxypropyltrimonium chloride, magnesium
sulfate, sodium benzoate, magnesium carbonate hydroxide, ammonium laureth
sulfate, benzyl alcohol, sodium chloride, methylchloroisothiazolinone,
methylisothiazolinone, sodium xylenesulfonate. Perfume
30ml

15. Conditionner
This anti-dandruff conditioner leaves your hair feeling clean,
manageable and up to 100% dandruff free. Match it with Classic Clean
Shampoo, which also has a gentle formula suitable for everyday use.
Ingredients: Pyrithione Zinc (0.5%, Anti Dandruff), Water, Stearyl Alcohol,
Cetyl Alcohol, Stearamidopropyl Dimethylamine, Dimethicone, Glutamic
Acid, Benzyl Alcohol, Phenoxyethanol, Fragrance, Methylparaben,
Propylparaben, Citric Acid. Perfume
30ml

16. Soap
Care soap MILK with a caring formula enriched with
valuable milk proteins gently cleanses your skin, leaving it
noticeably soft and delicately per
Sodium Tallowate, Aqua, Sodium Cocoate, Sodium Palm
Kernelate, Glycerin, Sine Adipe Lac, Octyldodecanol, Sodium
Thiosulfate, Sodium Chloride, Tetrasodium EDTA, Tetrasodium
Etidronate, Disteardimonium Hectorite, Benzyl Alcohol, Linalool,
Citronellol, Limonene, Methyl Benzoate,fumed. Perfume

17. Cleansing
Daily Essentials Sensitive 3in1 Micellar Cleansing Water cleanses deeply, removes
make-up from face and eyes and moisturises in one step. It helps protect against
the 3 main signs of sensitive skin when used together with a NIVEA® Sensitive care
product:
1. Redness
2. Tightness
3. Dryness
The caring formula with Dexpanthenol & Grape Seed Oil:
Cleanses deeply thanks to its extra effective yet mild cleansing complex
Moisturises and refreshes the skin
Is free of parabens, colours and perfume
Ingredients : Aqua, PEG-40 Hydrogenated Castor Oil, Vitis Vinifera Seed Oil, Panthenol,
Glyceryl Glucoside, Glycerin, Sorbitol, Decyl Glucoside, Poloxamer 124,
Polyquaternium-10, Disodium Cocoyl Glutamate, Citric Acid, Sodium Chloride, Sodium
Acetate, Propylene Glycol, 1,2-Hexanediol, Trisodium EDTA, Phenoxyethanol. Perfume
30 ml

19. Legal needs
Our target country : France
European laws and regulations about cosmetics.
Limitations de certaines substances
Certains colorants, agents conservateurs et filtres ultraviolets sont également interdits.
Le règlement interdit l’utilisation des substances reconnues comme cancérogènes,
mutagènes ou toxiques.
L'étiquetage
• le pays d’origine des produits importés;
• le poids ou le volume du contenu au moment du conditionnement;
• la date limite d’utilisation des produits conservés dans des conditions appropriées;
• les précautions d’emploi, y compris pour les cosmétiques à usage professionnel;
• le numéro de lot de fabrication ou la référence permettant d’identifier le produit;
• la liste des ingrédients, c’est-à-dire toute substance ou mélange utilisé de façon
intentionnelle dans le produit au cours du processus de fabrication.
La langue dans laquelle les informations sont rédigées est déterminée par l’État
membre où le produit est mis à la disposition de l'utilisateur final.
We also find that 1328 ingredients prohibited in cosmetics products.

20. The most significant changes introduced by the new Cosmetics Regulation
include:
• Strengthened safety requirements for cosmetic products
• Manufacturers need to follow specific requirements in the preparation of a
product safety report prior to placing a product on the market.
• Introduction of the notion of “responsible person”
• Only cosmetic products for which a legal or natural person is designated
within the EU as a “responsible person” can be placed on the market. The
new Cosmetics Regulation allows the precise identification of the responsible
person is and clearly outlines their obligations.
• Centralised notification of all cosmetic products placed on the EU
market
• Manufacturers will need to notify their products only once – via the EU
Cosmetic Products Notification Portal (CPNP).
• Introduction of reporting of serious undesirable effects (SUE)
• A responsible person will have an obligation to notify serious undesirable
effects to national authorities. The authorities will also collect information
coming from users, health professionals, and others. They will be obliged to
share the information with other EU countries. More information on
reporting of SUE.
• New rules for the use of nanomaterials in cosmetic products
• Colorants, preservatives and UV-filters, including those that are
nanomaterials, must be explicitly authorised. Products containing other
nanomaterials not otherwise restricted by the Cosmetics Regulation will be
the object of a full safety assessment at EU level if the Commission has
concerns. Nanomaterials must be labelled in the list of ingredients with the
word “nano” in brackets following the name of the substance, e.g. “titanium
dioxide (nano)”.

22. DIstribution
Hotel Pack
BtoB only in luxury hotels around Europe and France. Palaces, five stars hotels.
Firstly launch in Armani Hotels Milano and Dubai
Travel Pack
Duty free, inflight catalogue. Partnership with flight companies such as fly
emirates, qatar airways.

23. • Paris : Four Seasons Hôtel Georges V, Crillon,
Le Bristol Paris ,Ritz paris, Hôtel Plazza Athénée,
Shangri La Hôtel, Le Meurice, LVMH sous son
label « Cheval Blanc ».
• Venise : Hôtel Danieli
• Barcelone : Le Méridien / Mandarin Oriental
Barcelona
• Berlin : Le Ritz Carlton – Berlin
• Vienne : Hôtel Impérial
• Londres : Claridge’s
• St Petersburg : Grand Hôtel Europe
• Zurich : Hôtel Baur du Lac
• Lisbonne : Lapa Palace
• Amsterdam : Amstel
• Monte-Carlo : Hôtel Metropole Monte-Carlo
Potentials clients

24. Suppliers value chain

25. L’Oréal creates and develops solid and sustainable relationships with its
suppliers around the world, based on trust, mutual interest and high standards.
The group's purchasing policies are based on mutual commitments in the service
of (our) shared growth.
The purchasing teams play a major part in group performance. They focus on innovation,
risk management and cost control and are directly tackling the major challenges of today.

26. 150 suppliers from four purchasing domains (Raw Material, Packaging Material,
Contract Manufacturing & Capital Expenditure) across the Asia Pacific region and
nearly 60 staff from L’Oreal Asia Operation Divisions, L’Oreal China R&I and
L’Oreal Europe Sourcing Center.
Various raw materials are used to make up the formulas used in production :
polymers, fats, natural products, perfumes, solar radiation filters, vitamins… L'Oréal buys
from specialized suppliers who are involved in a constant process of quality and safety
research. The Quality and Research teams are very much involved in guaranteeing the
high quality of supplies and in finding new raw materials.
In order to equip and operate its production lines in 40 factories all over the world,
L'Oréal joins forces with numerous specialized production equipment suppliers on a day-
to-day basis (processing equipment, weighing equipment, washing equipment),
packaging machines (fillers, labelers, distributors, regrouping machines, etc.) and
industrial equipment (compressors, heaters, cooling units, palleting machines, fire
safety). The Occupational Safety and Environmental teams look into equipment that will
improve the environmental performance of the group, while maintaining a safe and
health work place.
http://www.loreal.com/profiles/suppliers/our-sustainable-procurement-policy.aspx

27. Worldwide presence of L’Oréal

28. For the image of Armani L’Oreal is a big ally
This is the core business of L’Oreal
Using the Armani codes
A strong product quality management
At every stage in the life of products the Quality teams ensure that the
standards that characterise the L’Oréal brand are complied with and achieved.
L’Oréal manufactures 85.9% of its products in its own plants, a strategy aimed
at ensuring safety, quality and compliance with group’s values and ethics.

29. Packaging
Pure Design Armani, simple and classy.
Black box with products inside

30. 20 cm
16
cm
Haute Couture Travel
G
A

31. -Shower gel
-Shampoo
-Conditionner
-Soap
-Cleansing

33. Why it will succeed?
The cosmetic market is a big opportunity
for Armani to make profits. In fact, men are
more and more using cosmetics.
Armani has
the chance to already own a good cosmetic
brand for women, Armani Beauty.
They can
take advantage of their strong position on
the market to create a new range of
products.
have concurrencies
advantages. Armani already proved that he
is a master in market penetration, so why
wouldn’t it work with the travel and hotel pack?