The Cape Winelands Travel Expo in September 2014 focuses on the importance of tourism in the Cape Winelands, emphasizing its social, cultural, and economic value. The event includes workshops for small, medium, and micro enterprises (SMMEs) to enhance their tourism-related knowledge and encourage collaboration among stakeholders. Key objectives include increasing local economic development, promoting sustainable tourism, and educating SMMEs on various business aspects.

1. - 1 -
Cape Winelands Travel ExpoCape Winelands Travel Expo
HighlightsHighlights

2. - 2 -
11 、、 CWTE BasicsCWTE Basics
22 、、 CWTE HighlightsCWTE Highlights

3. • TimeTime
September 2014September 2014
• DurationDuration
1 or 2 days?1 or 2 days?
• ThemeTheme
World Tourism MonthWorld Tourism Month
• LocationLocation
Stellenbosch LodgeStellenbosch Lodge
CWTE Basics
Importance of tourism in the Cape Winelands District
and its social, cultural and economic value

4. - 4 -
Educating SMME’s on tourism, finance, HR and
marketing resources available
Bringing Local & Global buyers to SMME product
owners in the Travel & Tourism Industry in the CWDM
Objectives:Objectives:
CWTE Basics

5. • CWTE HighlightsCWTE Highlights

6. • Highlight 1Highlight 1: Workshops on range of topics: Workshops on range of topics
• Highlight 2Highlight 2: Collaboration between major: Collaboration between major
stakeholdersstakeholders
• Highlight 3Highlight 3: Incorporating SMME’s as key: Incorporating SMME’s as key
contributors to tourism, cultural andcontributors to tourism, cultural and
economic development in CWDMeconomic development in CWDM
CWTE Highlights

7. WorkshopsWorkshops
• GDSGDS
• Rate SheetsRate Sheets
• STO ContractsSTO Contracts
• MarketingMarketing
• FinancesFinances
• BusinessBusiness
CWTE Highlights

8. Increased GDPIncreased GDP
Local EconomicLocal Economic
DevelopmentDevelopment
Sustainable tourismSustainable tourism
InnovationInnovation
InformedInformed
SMME’sSMME’s
CWTE Highlights

9. Thank You
&
Welcome to CWTE
2014 !

10. • Cape Chambers of Commerce
• Cape Town Tourism Association
• Cape Town Tourist Guide Association
• Cape Winelands District Municipality
• Chakela Hotels & Resorts
• Guesthouse Association South Africa
• HGTS Tours & Transport
• Metrorail Tourism Train
• Sanlam
• SEDA – Small Enterprise Development Agency
• Show Me Stellenbosch
• Socially Unforgettable
• Stellenbosch Business Women Council
• Stellenbosch Lodge
• Stellenbosch Municipality
• Stellenbosch Sure Travel
• Stellenbosch 360
• Tourism Destination Offices
• Tourism Enterprise Partnership
• Tourism Product owners
Partners