ARIA (Accessible Rich Internet Applications) allows developers to build accessibility into modern web applications. It defines ways to make web content and applications more accessible to users of assistive technologies like screen readers. ARIA works alongside HTML to specify roles, states, and properties that improve semantics. While ARIA enhances accessibility, it does not solve all issues and proper testing is still required. The WAI-ARIA Authoring Practices document provides best practices for implementing different interactive components.