This document discusses the importance of listening to what people are saying about your organization. It notes that your brand is defined by what people say about it online, not just what you say. It introduces the groundswell framework for winning in a world transformed by social technologies, which emphasizes listening, learning, and experimenting. The framework advises determining who you want to reach, what goals you have, how you want customer relationships to change, and which technologies can help - and notes that markets are conversations, so engaging in dialogue is important for an organization.
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
A creative and insightful guide to the principals behind why social media works as a marketing tool. The presentation is fast and easy to digest and may just help it click why so many brands are getting involved in social media today.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "One-to-One Communication" and will show you how to hold effective and productive conversations with others.
Flexing Content Strategy to Reach Millennials and Gen ZCarolyn Kent
Steps to craft a foundational content strategy that is still flexible enough to connect with Millennials and Gen Z in spite of their mindset differences.
Influence Strategies for Software ProfessionalsTechWell
You’ve tried and tried to convince people of your position. You’ve laid out your logical arguments on impressive PowerPoint slides—but you are still not able to sway them. Cognitive scientists understand that the approach you are taking is rarely successful. Often you must speak to others’ subconscious motivators rather than their rational, analytic side. Linda Rising shares influence strategies that you can use to more effectively convince others to see things your way. These strategies take advantage of a number of hardwired traits: liking—we like people who are like us; reciprocity—we repay in kind; social proof—we follow the lead of others similar to us; consistency—we align ourselves with our previous commitments; authority—we defer to authority figures; and scarcity—we want more of something when there is less to be had. Join Linda to learn how to build on these traits as a way of bringing others to your side. Use this valuable toolkit in addition to the logical left-brain techniques on which we depend.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of social media in the legal field, but the slides at least give a general feel for the conversation. Enjoy
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
A creative and insightful guide to the principals behind why social media works as a marketing tool. The presentation is fast and easy to digest and may just help it click why so many brands are getting involved in social media today.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "One-to-One Communication" and will show you how to hold effective and productive conversations with others.
Flexing Content Strategy to Reach Millennials and Gen ZCarolyn Kent
Steps to craft a foundational content strategy that is still flexible enough to connect with Millennials and Gen Z in spite of their mindset differences.
Influence Strategies for Software ProfessionalsTechWell
You’ve tried and tried to convince people of your position. You’ve laid out your logical arguments on impressive PowerPoint slides—but you are still not able to sway them. Cognitive scientists understand that the approach you are taking is rarely successful. Often you must speak to others’ subconscious motivators rather than their rational, analytic side. Linda Rising shares influence strategies that you can use to more effectively convince others to see things your way. These strategies take advantage of a number of hardwired traits: liking—we like people who are like us; reciprocity—we repay in kind; social proof—we follow the lead of others similar to us; consistency—we align ourselves with our previous commitments; authority—we defer to authority figures; and scarcity—we want more of something when there is less to be had. Join Linda to learn how to build on these traits as a way of bringing others to your side. Use this valuable toolkit in addition to the logical left-brain techniques on which we depend.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of social media in the legal field, but the slides at least give a general feel for the conversation. Enjoy
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
17. People Who are you trying to reach?
What are they ready for?
Objectives What are your goals?
Listening, talking, supporting...
Strategy How do you want relationships
with your customers to change?
Technologies Which technologies are
the right ones for you?
‘Why you should listen to me’ slide -- Does anyone recognizes this man? -- CS Lewis -- atheist who became “the most dejected and reluctant convert in all of England.” -- that was me for social media -- off the grid, saw no point, avoided Facebook - unusual for a tech guy -- What changed? [START VIDEO]
‘Why you should listen to me’ slide -- Does anyone recognizes this man? -- CS Lewis -- atheist who became “the most dejected and reluctant convert in all of England.” -- that was me for social media -- off the grid, saw no point, avoided Facebook - unusual for a tech guy -- What changed? [START VIDEO]
[VIDEO] - things have changed -- what does it mean for Organizations?
this was an actual quote from conference I attended just over two years ago -- Common thought is I’m staying away from social media - I OPT OUT -- too late -- people are already talking about you, whether you want them to or not
Chris Anderson The Long Tail “Your brand is what Google says your brand is, not what you say your brand is.” -- Do you agree? It's a provocative quote -- Which of these more accurately represents a brand? Search results or logo? -- so what do we do?
Chris Anderson The Long Tail “Your brand is what Google says your brand is, not what you say your brand is.” -- Do you agree? It's a provocative quote -- Which of these more accurately represents a brand? Search results or logo? -- so what do we do?
Chris Anderson The Long Tail “Your brand is what Google says your brand is, not what you say your brand is.” -- Do you agree? It's a provocative quote -- Which of these more accurately represents a brand? Search results or logo? -- so what do we do?
Chris Anderson The Long Tail “Your brand is what Google says your brand is, not what you say your brand is.” -- Do you agree? It's a provocative quote -- Which of these more accurately represents a brand? Search results or logo? -- so what do we do?
Chris Anderson The Long Tail “Your brand is what Google says your brand is, not what you say your brand is.” -- Do you agree? It's a provocative quote -- Which of these more accurately represents a brand? Search results or logo? -- so what do we do?
Chris Anderson The Long Tail “Your brand is what Google says your brand is, not what you say your brand is.” -- Do you agree? It's a provocative quote -- Which of these more accurately represents a brand? Search results or logo? -- so what do we do?
Chris Anderson The Long Tail “Your brand is what Google says your brand is, not what you say your brand is.” -- Do you agree? It's a provocative quote -- Which of these more accurately represents a brand? Search results or logo? -- so what do we do?
Good thing is there is NOTHING NEW HERE -- this is still just PEOPLE TALKING -- Listen to what they are saying
Step 1 in any social media strategy should be to LISTEN
Begin with a simple Google ALERT -- What are people saying about your organization? -- This is where we started with LFPress in the spring of 2008 -- pulls from all public sources including Twitter and blogs -- also look at TrackUR
Begin with a simple Google ALERT -- What are people saying about your organization? -- This is where we started with LFPress in the spring of 2008 -- pulls from all public sources including Twitter and blogs -- also look at TrackUR
Begin with a simple Google ALERT -- What are people saying about your organization? -- This is where we started with LFPress in the spring of 2008 -- pulls from all public sources including Twitter and blogs -- also look at TrackUR
BUT be mindful of who is talking -- NOT JUST KIDS -- more people on Facebook identify themselves as a GRANDPARENT than as a high school student -- lfpress has 60/40 female to male on Facebook -- largest segment is 35-44 yr old women -- which fits perfectly into many company’s ideal demo
Once you have a grasp on what people are saying about your organization you need to learn how to engage them
Very pragmatic approach to learning about and implementing social media -- published in 2008 -- Follow up book coming out shortly
Very pragmatic approach to learning about and implementing social media -- published in 2008 -- Follow up book coming out shortly
Very pragmatic approach to learning about and implementing social media -- published in 2008 -- Follow up book coming out shortly
Very pragmatic approach to learning about and implementing social media -- published in 2008 -- Follow up book coming out shortly
Teaches a 4 stage plan
Teaches a 4 stage plan
Teaches a 4 stage plan
Teaches a 4 stage plan
Teaches a 4 stage plan
Teaches a 4 stage plan
Teaches a 4 stage plan
Teaches a 4 stage plan
Dandelion strategy -- send seeds off in all directions in search of fertile soil -- each is a project -- some will take root and others won't -- don't sweat your failures