Interior designers and architects have been slow to adopt social media in their marketing, but there is compelling evidence that it is vital to include the major social media sites in the overall marketing plan to stay current and be found on the Internet today.
What's a design framework? What goes in the making of an iconic design? Learn the nuances behind the most popular designs in this interesting and detailed presentation.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
What's a design framework? What goes in the making of an iconic design? Learn the nuances behind the most popular designs in this interesting and detailed presentation.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
10 Tips to Make Your Personal Brand Work For YouTiffany Monholon
Is your social media use helping or hurting your career? What is your personal brand, and what does it say about you online? How do you navigate the tricky line between personal and professional in today's social media world? This presentation gives 10 tips to build your personal brand online and highlights some important things to consider about how you use social media personally and professionally.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
10 Tips to Make Your Personal Brand Work For YouTiffany Monholon
Is your social media use helping or hurting your career? What is your personal brand, and what does it say about you online? How do you navigate the tricky line between personal and professional in today's social media world? This presentation gives 10 tips to build your personal brand online and highlights some important things to consider about how you use social media personally and professionally.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Presented to large audience of Arts College girls. Shared my Success Story using Social Media. Guided them how they can use social media and build business and Career.
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites.
Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
1. Are You Keeping Up With Are You Keeping Up With Social MediaAre You Social Media Are Are You Social Media Savvy? For more information Connect with me http://www.Twitter.com/GailDoby LinkedIn: http://www.linkedin.com/In/GailDoby Facebook: http://Ez.com/DesignIcons Icons of Interior Design & Architecture Designer Previews December 4, 2009 1
2. Social Media – Does It Make Sense For My Business? Icons of Interior Design & Architecture Designer Previews December 4, 2009 2
3. Icons of Interior Design & Architecture Designer Previews December 4, 2009 3 "If you don't have social media, it's like having an unlisted phone number," said Charlie Wollborg, a partner at Curve Detroit, a marketing strategy and creative design firm in Pontiac.
4. What is Social Media? It’s user-generated content on sites that are a gathering place for like-minded people, friends, family & businesses Icons of Interior Design & Architecture Designer Previews December 4, 2009 4
5. Are You Getting Lost In the Shuffle? 226,099,841 websites as of October 2009 according to Netcraft 252,908,000 Internet Users in North America & 1,733,993,741 Internet Users Globally according to Internet World Stats Consumer behavior is rapidly changing and more people are now using Social Media to stay connected, get connected, find information about companies and people Can prospects find you & your company? Icons of Interior Design & Architecture Designer Previews December 4, 2009 5
6. Internet Milestones Icons of Interior Design & Architecture Designer Previews December 4, 2009 6 2001 – Launch of Wikipedia 2004 – Google's initial public offering 2004 – Launch of Facebook 2006 – Online video revolution led by YouTube 2006 – Facebook open to non-college students 2006 – Launch of Twitter 2007 – Apple's iPhone debuts 2008 – Twitter and Facebook used in the US presidential campaign
7. Consumers Look Online For Information About You Before Calling Consumers who read posts about you are 30% more likely to purchase* 80% of contributors to blogs or social media sites are more likely to purchase Discussions about your brand are already happening* Builds your brand – transparency and progressiveness* Builds a list and a relationship – people want to do business with people they know, like and trust *Coremetrics 2008 Icons of Interior Design & Architecture Designer Previews December 4, 2009 7
8. Who Do You Know That’s Using Social Media? Icons of Interior Design & Architecture Designer Previews December 4, 2009 8
9. Why Should I Use Social Media? 50% of all online time is spent with Social Media (Credit Suisse) Online Social Media time now surpasses email and is fastest growing online sector (Nielsen Online) Fastest growing by age? 35 – 64 (Pew Internet December 2008) Inc. 500 companies – almost 50% now use Social Media (UMASSD Center for Market Research) Over 50% of Marketers will be using Social Media in 2010 (Center for Media Research) 51% of businesses said blogs most useful, 48% social media, RSS feeds 45% (McKinsey Quarterly’s “Global Survey”) 75% of marketers plan to increase social media use in 2010 (Unisfair) Icons of Interior Design & Architecture Designer Previews December 4, 2009 9
10. What Can Social Media Do For Me? Build loyal followers Start a conversation Find employees Generate web traffic Humanize your company Do market research Media relations Promote products Get feedback Get leads Get new product ideas Increase your visibility in the search engines…and that leads to more business Icons of Interior Design & Architecture Designer Previews December 4, 2009 10
11. Social Media ROI Dell Computer - $3 million of products sold as a result of Twitter Our results – increased our list by 33% in one month due to Twitter and Facebook, 6 media interviews, one speaking engagement, 5 figures in sales attributable to Social Media Icons of Interior Design & Architecture Designer Previews December 4, 2009 11
12. Isn’t for Kids? 325 Million + people are on Facebook – doubled from January – September 2009 The fastest growing demographic is 35+ 99.6 Million people visit each month 10 Million users follow Fan Pages each day 2 Billion photos uploaded to Facebook each month 14 Million videos uploaded each month 29% of users earn more than $100,000+/year 50% of active users log on to Facebook in any given day 33% of users are over 35 65 Million active users access Facebook from their mobile devices http://www.Facebook.com/statistics Icons of Interior Design & Architecture Designer Previews December 4, 2009 12
13. Facebook Fan Pages 5,100 Fan Pages are public and indexed by Google Can include links to your website and blog Can link to all social media sites that you belong to and update your messages When you post, it also posts on your follower’s pages and makes it viral Icons of Interior Design & Architecture Designer Previews December 4, 2009 13
14. Twitter Is Weird…Or Is It? 27 million people visitTwittermonthly 25% of users earn more than $100,000+/year 45% of users are over 35 Even celebrities use Twitter Oprah has 2,698,039 followers Corporations like Starbucks, Dell Computers, Architectural Digest, and Interior Design Magazine use Twitter Icons of Interior Design & Architecture Designer Previews December 4, 2009 14
15. What Is Twitter? It’s a micro blog – 140 characters of text, videos, links, photos, audios and content Each page is indexed in Google You can drive traffic to your website, blog, Facebook Fan Page, event or other information you want to share with your followers Icons of Interior Design & Architecture Designer Previews December 4, 2009 15
16. LinkedIn 39% of LinkedIn users earn over $100,000 per year 78% of LinkedIn users are over35 LinkedIn is a professional network and is a great way to connect with : C-Level executives of corporations (67,891) Furniture manufacturers (3,939) (61,692 Members) Potential employees or outsourcing candidates Research the competition (17,104) Get answers to questions Icons of Interior Design & Architecture Designer Previews December 4, 2009 16
17. YouTube 79.7 million people visit YouTube each month 43.4% of YouTube visitors are over 35 75 billion video streams will be viewed this year 27% of YouTube visitors earn over $100,000 Icons of Interior Design & Architecture Designer Previews December 4, 2009 17
18. “Got Blog?”You Do Have One…Don’t You? This is one of the first steps to take when beginning your Social Media Marketing Strategy – it is the central hub for your strategy Register a new domain with keywords www.NewYorkCityInteriorDesignerJaneDoe.com Connect your blog to your website Connect your blog to your Social Media sites Post on a consistent schedule Videos, audios, pictures and brief content 300 – 500 words Icons of Interior Design & Architecture Designer Previews December 4, 2009 18
19. 10 Reasons For Avoiding Social Media I don’t like technology It’s confusing…I don’t know where to start I’m afraid it will take too much time I don’t know if there will be a Return on Investment I’m working alone and don’t have the time to do it myself It doesn’t it seem as if it isn’t appropriate for someone who is a high-end designer I only have a website, and that hasn’t been updated in a long time I’m too busy I don’t want to take the time to learn how to do it It’s overwhelming and scary Icons of Interior Design & Architecture Designer Previews December 4, 2009 19
20. 10 Reasons To Use Social Media Be cutting-edge Social Media listings are free Connect with the media online for both online and offline coverage Build your brand visibility - with magazines struggling to stay afloat, does it make sense to have an alternate strategy? Yes! Find joint venture partners Build your list with prospective clients The survey found that 48% of those who came into contact with a brand name on Twitter went on to searchfor additional information on search engines compared to 34% on other social networks, which to be clear, is also an impressive number. (Performics and ROI Research) Sell more products Go global Get more clients Icons of Interior Design & Architecture Designer Previews December 4, 2009 20
21. Icons of Interior Design & Architecture Designer Previews December 4, 2009 21 As Fred Wilson observed, “I can’t remember who said it but at least I remember what was said: The three current big megatrends in the web/tech sector are mobile, social, and real-time. I like to think of this as the golden triangle….the iPhone is the poster child of mobile. Facebook is the poster child of social. Twitter is the poster child of real-time. But it is what happens inside the golden triangle that is really interesting to me.”
22. “Within a few years, a company that doesn’t engage in this sort of activity (Social Media) will look dated” Charlene Lee & Josh Bernoff – Authors of Groundswell – Winning in a World Transformed by Social Technologies Icons of Interior Design & Architecture Designer Previews December 4, 2009 22
23. What Is The Reason for Social Media’s Explosive Growth? Connection with people It’s fun It makes everyone more accessible Transforms relationships Levels the playing field Allows everyone to have a unique global brand Icons of Interior Design & Architecture Designer Previews December 4, 2009 23
24. Icons of Interior Design & Architecture Designer Previews December 4, 2009 24
25. It’s Time To Develop Your Multi-Media Strategy Mobile websites and mobile marketing Blog Talk Radio – Podcasting Social Bookmarking Search Engine Optimization – SEO Online Press Releases Pay Per Click – Social Media sites and Google Adwords Social Networking Sites – Decorati and Ava Living Icons of Interior Design & Architecture Designer Previews December 4, 2009 25
26. Should You Host Your Own TV Show? Icons of Interior Design & Architecture Designer Previews December 4, 2009 26
27. Icons of Interior Design & Architecture Designer Previews December 4, 2009 27
28. Icons of Interior Design & Architecture Designer Previews December 4, 2009 28
29. Icons of Interior Design & Architecture Designer Previews December 4, 2009 29
30. Are You Keeping Up With Are You Keeping Up With Social MediaAre You Social Media Are Are You Social Media Savvy? For more information Connect with me http://www.Twitter.com/GailDoby LinkedIn: http://www.linkedin.com/In/GailDoby Facebook: http://Ez.com/DesignIcons Icons of Interior Design & Architecture Designer Previews December 4, 2009 30