1. Store environments can influence customer behavior - relaxing music and scents can encourage customers to spend more time browsing, while intense lighting and cramped aisles can make customers feel rushed. 2. Product placement and pricing strategies aim to maximize sales - expensive items are placed at eye level while discounts are tucked away, and arranging by color, price or similarity can help customers find what they want. 3. Customer demographics provide insights - most shoppers are women between 20-50, alone for necessities but accompanied for luxury purchases, and only about half complete a purchase after browsing.