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Are you paying attention dn ke
The document describes the author's observations of 6 different stores - a coffee shop, travel bag store, auto accessories store, bookstore, office furniture store, and bank. For each store, the author lists various details noticed about the store's appearance, products, staff, customers, and overall impression. The coffee shop, bookstore, and bank were the most positively observed stores with welcoming atmospheres and friendly staff, while the auto accessories and office furniture stores offered less appealing experiences.
Are you paying attention dn ke
- 1. Are You Paying Attention? DavidNdungu Kenya
- 2. INSIGHTS  Store 1 – Coffee Shop  The store draws me in  The door is open  It is welcoming  The sign is large and highly visible  It has a large open seating area  The colours are earthy and welcoming  The staff smile and are friendly  It has a predominant smell of coffee  I could stay here for at least 1 hour  The staff are always looking out if the customers need anything  Their pastries are well displayed  Most customers are accompanied
- 3.  Store 2 – Travel bags  The store is bright & attractive  The products are well displayed  The sign is large and clearly written  The floors are bright and clean  The environment and quiet and serious  The cash register is near the door  I cannot see store security  The salesperson is slow to initiate contact (at least 5 mins)  Pricing for the items isn’t clearly visibile  There’s only one other customer in the store  There are no trial or demo products on offer
- 4. INSIGHTS  Store 3 – Auto Accessories  The store is at a corner and not easily seen  There are plenty of products on the shelves within  Most of the products are squeezed in the space available  The salespeople are indifferent  They aren’t in uniform  I am the only customer in the store  There are products on shelves and on the floor (eg tyres)  There are some impulse items near the cash register  I do not intend to stay in this store for more than 3 mins
- 5.  Store 4 – Bookstore  The attendant is friendly and says hello  The sign is large and visible  The books are categorized by type and audience  All books have prices clearly marked  There are a few books on special offer  There’s some good background music that makes one want to stay in the store longer  The attendant is helpful with one of the other customers in the store
- 6. INSIGHTS  Store 5 – Office Furniture  The sign is dull and not very catchy  The arrangement of products inside is neat but not creatively done  The prices of the products are clearly marked  The salesperson is courteous but not very helpful  Most customers in the store are browsing  They seem to be aged at least 30 and above  The most expensive furniture is located at the back  I have no incentive to stay long at this store
- 7.  Store 6 – Bank  The sign is large and inviting  The door is open  The space in the bank is small and crowded  The staff seem tired and are not very friendly  Not all teller counters have staff  There are many customers who appear frustrated by the slow pace of service  The security men are clearly visible near the entrance/exit  The tellers do not use a specific script on each customer  The re are signs around the banking hall showing various products available on offer
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