1. Are you paying
attention?
A crash on Creativity: Assignment 2

2. 1:Clothes store
People spend a good time just unfolding clothes
Queues so long than many did not buy to avoid it
Some coins were found in the floor
Staff very stressed
Difficult to locate a staff member when required
Alarm in the main door was activated 5 times in 10 min
Some people entered the store while eating a sandwich. Didn’t hesitate
to touch many pieces. Hygienic??

3. 2:Clothes Store
More similar to a discotheque than a store
Very loud music
People dancing while buying
bright lights on the ceiling
Very sexy shop assistants
You can get lost
Where is the bar for a cocktail???
A live DJ could be a good attraction for young clients

4. 3: Clothes store
Shop assistants were chatting all the time without worrying about
clients, you could hear many gossips about them.
Difficult to get assistance although it was almost empty
When clients asked for help, shop assistants did not showed a good
attitude and where rude many times, which caused many clients to left.
Just a few products were sold in 15 min
Some people just stayed in the shop for 15 seconds

5. 4:High-level Clothes Store
Door was opened for me by security
Shop assistant appeared after 2 seconds and asked for help
She looked at me and followed all the time
I felt quite uncomfortable, so I left after 2 min
Some clients were taking a coffee inside with the staff
I could hear 4 different languages
Not pictures were allowed inside

6. 5: Shoes Store
Problems with some unsatisfied clients causes a big discussion,
which everyone in the store could hear
It did not affect to the clients, with continued trying shoes on.
Clients were waiting for 5 min to be attended
Some labels in the clothes did not included the price
People asked for a Shoehorn, but they did not have
Not space for walking and prove the shoes

7. 6:Candy shop
Very colorful decoration
Everybody who entered the shop bought something
Some people tried candies without paying for them
There is a path to walk in the shop, but everybody jumped it
Some candies were too high for a child, who needed help to pick them
Everybody was leaving the shop with a smile on their face

8. Conclusions:
A lot of information can be obtained just observing the behavior of the clients
Decoration and environment is very important
Many times there is not a match between the image and the company and the
products
It is important to get the products in the client’s eyes