The document summarizes observations from three different stores/malls. Store 1 had attractive signage and decor, staff that followed routines, products arranged by customer segment with free samples, and customers that spent 2 hours and mostly purchased. Store 2 had colorful decor, music, staff engaged in arranging products without routines, coffee as the first noticed product arranged by function, and customers of all ages that spent 1 hour with 80% purchasing. Store 3 had loud environment with clutter and ads, staff that helped customers following routines, merchandise as the first noticed product arranged by brand, mainly young customers that spent 2 hours with 70-80% purchasing.