This presentation is created for the Paying Attention Assignment

1. Paying Attention
Creativity Assignment
Adithya Gunasekar

2. Store 1

3. Store 1
• Did not feel like visiting this store
• Not well arranged
• Food items & toilet brush were kept together
• Store keeper gives the products
• Similar products were kept so close together
that customers got confused
• The store was not attractive

4. Store 2

5. Store 2
• This is a bigger store with a variety of products
• Customers purchased large quantities
• Offered discounts
• Well maintained
• Attracted customers to stay longer
• The colors of the store are not very attractive
• Awards of the store persons were put on
display

6. Store 3

7. Store 3
• Smaller store
• Owner of the shop is the only salesperson
• The products were properly displayed
• Frequently selling and Impulse products were
kept at a hand’s reach(Biscuits)
• Products which were rarely bought were kept
at the top (cooking oil, Antiseptic Liquid)

9. • Outer Boards were sponsored by companies
• Products kept in the display were unattractive
• Some products were not at all visible
• Customer has to specify a product which he
has in mind

10. Overall view
• The stores here don’t let the customers to feel
the product
• Many stores are very small & carry very little
assortment
• The Store owners are rude
• Big stores are visited only by customers with
high income
• Big stores are very few & they don’t provide
credit

11. • Most customers come to stores to buy and not
to window shop
• Customers crowd the stores whenever there is
a discount or sale
• Most stores are not attractive enough
• A customer spends very little time

12. Thank U