The document discusses developing and curating content for marketing. It outlines an 11-step process for content marketing, including developing personas, mining existing content, generating topic and keyword lists, creating an editorial calendar, measuring results, and reusing content. The goal is to constantly deliver interesting content that drives indirect sales. Quality, shareable content across channels and topics can boost search visibility and engage customers throughout their buying journey.
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
Practical social media strategies for reaching customers onlineGrant Tilus
The document discusses practical social media strategies for businesses to reach customers online. It covers how to build customer personas using social media insights, create targeted web content around keywords, develop messaging across different sales stages, and commit to engaging on social media platforms regularly. The presentation also provides tips on creating a social media strategy, the types of content to share, daily engagement planning, and tools to measure social media performance.
The document discusses how LinkedIn can help users find jobs. It explains that LinkedIn allows users to search for jobs by industry and function. Saved searches and alerts can be set up to notify users of new postings. LinkedIn functions as an online portfolio where users can upload their resume and showcase their skills and experience. Help resources and webinars are available to guide users on features like importing resume information and applying for jobs directly within LinkedIn.
Social media & web analytics innovation procopio-2012-04Michael Procopio
My presentation from the Social media & web analytics innovation conference April 2012 in San Francisco put on by theiegroup.com.
I cover examples of gaining insights on products from social media conversations
This document lists 4 blogs under different topics, with each blog having associated feed data. It also includes a "Your Blog" and displays a selection list and list of selected articles.
Rotenone is a naturally occurring pesticide extracted from plant roots and stems. It works by interfering with electron transport in mitochondria, inhibiting energy production and creating reactive oxygen species. Rotenone is highly toxic to aquatic life and insects but only mildly toxic to humans. It has been used historically as a pesticide and piscicide by indigenous groups and is still used commercially and privately in some applications.
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
Practical social media strategies for reaching customers onlineGrant Tilus
The document discusses practical social media strategies for businesses to reach customers online. It covers how to build customer personas using social media insights, create targeted web content around keywords, develop messaging across different sales stages, and commit to engaging on social media platforms regularly. The presentation also provides tips on creating a social media strategy, the types of content to share, daily engagement planning, and tools to measure social media performance.
The document discusses how LinkedIn can help users find jobs. It explains that LinkedIn allows users to search for jobs by industry and function. Saved searches and alerts can be set up to notify users of new postings. LinkedIn functions as an online portfolio where users can upload their resume and showcase their skills and experience. Help resources and webinars are available to guide users on features like importing resume information and applying for jobs directly within LinkedIn.
Social media & web analytics innovation procopio-2012-04Michael Procopio
My presentation from the Social media & web analytics innovation conference April 2012 in San Francisco put on by theiegroup.com.
I cover examples of gaining insights on products from social media conversations
This document lists 4 blogs under different topics, with each blog having associated feed data. It also includes a "Your Blog" and displays a selection list and list of selected articles.
Rotenone is a naturally occurring pesticide extracted from plant roots and stems. It works by interfering with electron transport in mitochondria, inhibiting energy production and creating reactive oxygen species. Rotenone is highly toxic to aquatic life and insects but only mildly toxic to humans. It has been used historically as a pesticide and piscicide by indigenous groups and is still used commercially and privately in some applications.
Content Marketing: Fuel for Your Lead Generation StrategyMarketo
This document discusses strategies for using content marketing to fuel lead generation. It recommends creating content tailored to different stages of the buyer's journey from awareness to purchase. Specific content types and channels are recommended for each stage, including blogs, videos and social media for awareness, and guides, reports and webinars for evaluation. It also provides tips for repurposing existing content across channels to create more value without large resources. The goal is to use relevant, high-quality content to influence buyers and build relationships that drive engagement and lead flow.
Social-SEO Content Strategy: Ideas for a Data Driven ApproachPaul Shapiro
The document discusses using social media signals for SEO. It finds that social shares correlate with search rankings, though Google says social signals are not directly used in its algorithm. Content that performs well socially through sharing and links also tends to rank well in search. The document explores monitoring social media for content ideas and keywords using tools like Tellagence. It recommends creating sharable content that spreads widely to gain links and visibility, and using influencer marketing to amplify sharing. Social media provides a source of natural language for optimizing content as search engines like Hummingbird understand language better.
How to Create Sales & Marketing Tools that Sales & Customers Will Actually UseCompellingPM
According to the American Marketing Association (AMA), “Up to 90% of collateral created by marketing is never used by sales.” That is an astounding statistic which should be a wakeup call to those of us in Product Marketing that we need to be doing something different. Most of the time, sales doesn’t use our tools because the tools are ineffective, and the reasons for this include:
Too many companies create a standard checklist of marketing and sales tools based upon what someone used in a past company, without any consideration as to what is really needed in this company.
Too much content is about the company and their products with little discussion about the buyers and users and what they need.
In this webinar, you’ll learn:
A process for discovering and defining what sales & marketing tools are required for your target markets.
How to develop content that resonates with your target audiences.
How to use your marketing and sales tools to create alignment with the sales team.
No good marketing program is complete until you've included the social media element. Learn from one of the nation’s leading social media experts about what’s working, who’s creating influence and how you can incorporate social int your marketing mix. Presented by Angela Connor at MarketingEDGE 2013 in Houston, TX.
Get More From Less: Tips for Creative Programs That Drive RevenueMarketo
The document provides tips for creating effective marketing programs that drive results. It recommends focusing on high-quality content that is relevant to different stages of the buyer's journey. Content should be optimized for performance and include visual elements like infographics. Programs should leverage social sharing and peer recommendations. Tactics discussed include blogging, webinars, social media campaigns, and measuring multi-touch attribution to improve ROI. The key is repurposing content across channels and measuring performance to continuously improve programs.
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...G3 Communications
In this presentation, Michael Brenner offers an in-depth look at what it takes to create a successful content hub for your brand. Michael will also explain the relationship between getting found (SEO) getting shared (social) and getting leads (conversion), and show how effective content drives this relationship.
Agile Content Marketing for Increased ConversionsMarketo
This document discusses strategies for effective content marketing to drive conversions. It notes that most of the buyer's journey is completed through content consumption before reaching out to sales. It then outlines five main challenges in content marketing and provides tips for addressing each challenge. These include clarifying goals, creating a content plan aligned with buyer personas and journey mapping, identifying optimal content types and channels, and implementing measurement. The document provides examples of how to generate leads through content marketing on various channels like social media, email, blogs, and paid advertising. It emphasizes testing and leveraging data to determine the most effective content assets and programs.
The emergence of the internet, social media and mobile connectivity has driven massive changes in the way customers access the information they need to make a decision. Brand publishing is one way businesses can break through the clutter and get ahead of the competition.
11 Content Marketing Planning Tips for 2015Mike Corak
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
Social Media in B2B Communications - Dec 2013IPG Mediabrands
The document is a presentation on leveraging influencers in B2B markets from Traackr. It discusses how social influence matters in B2B contexts and provides examples of major B2B brands successfully using influencer marketing. It recommends carefully selecting influencers based on their target audience and outlines four ways influencers can support content strategies, including getting involved in content creation, supporting influencers, co-creating content, and measuring success through leads. The presentation concludes that building affinity at scale with relevant influencers and content at the right time is key to effective influencer marketing.
Social Media & Online Branding for Sales & Marketing ProfessionalsAL Services
The document outlines a presentation on social media and online branding for sales and marketing professionals. The presentation agenda includes a formula for social media success using mindful content, passionate engagement and heartfelt collaboration. Additional topics covered are the art of storytelling, building online and offline communities, understanding different social media platforms, aesthetics and perception, and measuring online influence. The goal is to provide professionals with strategies for using social media effectively.
The document outlines a presentation on social media and online branding for sales and marketing professionals. The presentation agenda includes a formula for social media success using mindful content, passionate engagement and heartfelt collaboration. Additional topics covered are the art of storytelling, building online and offline communities, understanding different social media platforms, aesthetics and perception, and measuring online influence. The goal is to provide professionals with strategies for using social media effectively.
This document discusses crowdfunding and preparing a successful crowdfunding campaign. It provides tips on crowdfunding platforms, establishing online presences, creating a video, engaging current users and advocates, offering lucrative perks, preparing a timeline, and gaining traction prior to an equity-based crowdfunding campaign. The goal is to raise $100,000+ for a new accelerator program to help startups with product-market fit, online community building, and gaining early customers.
Understand your Audience and build your website's Funnel with Search Data.
Search data is often used to start an SEO and paid search strategy. However, search data isn't just about keywords – it's like peeking into the thoughts of your potential visitors. It's almost like doing detective work to understand your client's needs and identify their patterns. Once you've gathered this valuable knowledge, you can use it to shape your brand and guide people through your website. You will be creating a roadmap that helps visitors become customers.
Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals.
Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick.
In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid.
Guest speakers include:
• Marie Rourke, president, WhiteFox Marketing
• Nicole Reisberg, social media strategist, WhiteFox Marketing
Engaging Content Marketing: A Strategy You Can Stick ToMarketo
The document provides guidance on developing an effective content marketing strategy. It discusses challenges with content marketing, including lack of clear goals, unengaging content, inconsistent production and distribution, and inability to measure effectiveness. It then outlines steps to create engaging content, such as understanding buyer personas, mapping content to the buyer's journey, and ensuring content is findable online. The document also discusses ways to efficiently produce content at scale, such as repurposing existing content, and how to promote content through various channels. It stresses the importance of testing content to determine what is most effective and driving ROI.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Hook Point provides a guide to creating viral content through science rather than luck. Their viral content model uses qualitative research of top performing formats to inform the ideation process. This ensures content grabs and holds attention as desired by social media algorithms. The communication algorithm also helps balance content across different communication styles to engage more of the target audience. Case studies demonstrate how the model has helped clients generate billions of views and millions of followers through understanding what makes content appealing to algorithms and people.
The document discusses social content strategy and outlines 8 steps for effective social content: 1) listen first, 2) stop creating poor quality content, 3) engage with others, 4) find your voice, 5) be helpful, 6) understand the rhythm of different social channels, 7) don't make excuses to avoid certain channels, and 8) be entertaining if possible. It provides examples and suggestions for implementing each of the 8 steps for creating successful social media content.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Content Marketing: Fuel for Your Lead Generation StrategyMarketo
This document discusses strategies for using content marketing to fuel lead generation. It recommends creating content tailored to different stages of the buyer's journey from awareness to purchase. Specific content types and channels are recommended for each stage, including blogs, videos and social media for awareness, and guides, reports and webinars for evaluation. It also provides tips for repurposing existing content across channels to create more value without large resources. The goal is to use relevant, high-quality content to influence buyers and build relationships that drive engagement and lead flow.
Social-SEO Content Strategy: Ideas for a Data Driven ApproachPaul Shapiro
The document discusses using social media signals for SEO. It finds that social shares correlate with search rankings, though Google says social signals are not directly used in its algorithm. Content that performs well socially through sharing and links also tends to rank well in search. The document explores monitoring social media for content ideas and keywords using tools like Tellagence. It recommends creating sharable content that spreads widely to gain links and visibility, and using influencer marketing to amplify sharing. Social media provides a source of natural language for optimizing content as search engines like Hummingbird understand language better.
How to Create Sales & Marketing Tools that Sales & Customers Will Actually UseCompellingPM
According to the American Marketing Association (AMA), “Up to 90% of collateral created by marketing is never used by sales.” That is an astounding statistic which should be a wakeup call to those of us in Product Marketing that we need to be doing something different. Most of the time, sales doesn’t use our tools because the tools are ineffective, and the reasons for this include:
Too many companies create a standard checklist of marketing and sales tools based upon what someone used in a past company, without any consideration as to what is really needed in this company.
Too much content is about the company and their products with little discussion about the buyers and users and what they need.
In this webinar, you’ll learn:
A process for discovering and defining what sales & marketing tools are required for your target markets.
How to develop content that resonates with your target audiences.
How to use your marketing and sales tools to create alignment with the sales team.
No good marketing program is complete until you've included the social media element. Learn from one of the nation’s leading social media experts about what’s working, who’s creating influence and how you can incorporate social int your marketing mix. Presented by Angela Connor at MarketingEDGE 2013 in Houston, TX.
Get More From Less: Tips for Creative Programs That Drive RevenueMarketo
The document provides tips for creating effective marketing programs that drive results. It recommends focusing on high-quality content that is relevant to different stages of the buyer's journey. Content should be optimized for performance and include visual elements like infographics. Programs should leverage social sharing and peer recommendations. Tactics discussed include blogging, webinars, social media campaigns, and measuring multi-touch attribution to improve ROI. The key is repurposing content across channels and measuring performance to continuously improve programs.
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...G3 Communications
In this presentation, Michael Brenner offers an in-depth look at what it takes to create a successful content hub for your brand. Michael will also explain the relationship between getting found (SEO) getting shared (social) and getting leads (conversion), and show how effective content drives this relationship.
Agile Content Marketing for Increased ConversionsMarketo
This document discusses strategies for effective content marketing to drive conversions. It notes that most of the buyer's journey is completed through content consumption before reaching out to sales. It then outlines five main challenges in content marketing and provides tips for addressing each challenge. These include clarifying goals, creating a content plan aligned with buyer personas and journey mapping, identifying optimal content types and channels, and implementing measurement. The document provides examples of how to generate leads through content marketing on various channels like social media, email, blogs, and paid advertising. It emphasizes testing and leveraging data to determine the most effective content assets and programs.
The emergence of the internet, social media and mobile connectivity has driven massive changes in the way customers access the information they need to make a decision. Brand publishing is one way businesses can break through the clutter and get ahead of the competition.
11 Content Marketing Planning Tips for 2015Mike Corak
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.
Digital pr what every pr pro needs to know about seoGreg Jarboe
Presentation by Greg Jarboe, president and co-founder of SEO-PR, entitled, "Digital PR: What every PR Pro needs to know about SEO," which was delivered on December 11, 2020, at PR Asia 2020.
Social Media in B2B Communications - Dec 2013IPG Mediabrands
The document is a presentation on leveraging influencers in B2B markets from Traackr. It discusses how social influence matters in B2B contexts and provides examples of major B2B brands successfully using influencer marketing. It recommends carefully selecting influencers based on their target audience and outlines four ways influencers can support content strategies, including getting involved in content creation, supporting influencers, co-creating content, and measuring success through leads. The presentation concludes that building affinity at scale with relevant influencers and content at the right time is key to effective influencer marketing.
Social Media & Online Branding for Sales & Marketing ProfessionalsAL Services
The document outlines a presentation on social media and online branding for sales and marketing professionals. The presentation agenda includes a formula for social media success using mindful content, passionate engagement and heartfelt collaboration. Additional topics covered are the art of storytelling, building online and offline communities, understanding different social media platforms, aesthetics and perception, and measuring online influence. The goal is to provide professionals with strategies for using social media effectively.
The document outlines a presentation on social media and online branding for sales and marketing professionals. The presentation agenda includes a formula for social media success using mindful content, passionate engagement and heartfelt collaboration. Additional topics covered are the art of storytelling, building online and offline communities, understanding different social media platforms, aesthetics and perception, and measuring online influence. The goal is to provide professionals with strategies for using social media effectively.
This document discusses crowdfunding and preparing a successful crowdfunding campaign. It provides tips on crowdfunding platforms, establishing online presences, creating a video, engaging current users and advocates, offering lucrative perks, preparing a timeline, and gaining traction prior to an equity-based crowdfunding campaign. The goal is to raise $100,000+ for a new accelerator program to help startups with product-market fit, online community building, and gaining early customers.
Understand your Audience and build your website's Funnel with Search Data.
Search data is often used to start an SEO and paid search strategy. However, search data isn't just about keywords – it's like peeking into the thoughts of your potential visitors. It's almost like doing detective work to understand your client's needs and identify their patterns. Once you've gathered this valuable knowledge, you can use it to shape your brand and guide people through your website. You will be creating a roadmap that helps visitors become customers.
Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals.
Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick.
In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid.
Guest speakers include:
• Marie Rourke, president, WhiteFox Marketing
• Nicole Reisberg, social media strategist, WhiteFox Marketing
Engaging Content Marketing: A Strategy You Can Stick ToMarketo
The document provides guidance on developing an effective content marketing strategy. It discusses challenges with content marketing, including lack of clear goals, unengaging content, inconsistent production and distribution, and inability to measure effectiveness. It then outlines steps to create engaging content, such as understanding buyer personas, mapping content to the buyer's journey, and ensuring content is findable online. The document also discusses ways to efficiently produce content at scale, such as repurposing existing content, and how to promote content through various channels. It stresses the importance of testing content to determine what is most effective and driving ROI.
Engaging B2B Buyers On LinkedIn Requires New Content Marketing Strategies.
Learn why content is a "must have" for B2B marketers.
See a framework for B2B content strategy.
Discover 4 actions to become a social media pro.
Receive an action plan for LinkedIn success from Koka Sexton, Senior Manager, Social Marketing at LinkedIn.
Hook Point provides a guide to creating viral content through science rather than luck. Their viral content model uses qualitative research of top performing formats to inform the ideation process. This ensures content grabs and holds attention as desired by social media algorithms. The communication algorithm also helps balance content across different communication styles to engage more of the target audience. Case studies demonstrate how the model has helped clients generate billions of views and millions of followers through understanding what makes content appealing to algorithms and people.
The document discusses social content strategy and outlines 8 steps for effective social content: 1) listen first, 2) stop creating poor quality content, 3) engage with others, 4) find your voice, 5) be helpful, 6) understand the rhythm of different social channels, 7) don't make excuses to avoid certain channels, and 8) be entertaining if possible. It provides examples and suggestions for implementing each of the 8 steps for creating successful social media content.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
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Since the release of ‘penguin’ Google has made it clear that traditional SEO methods will decline in efficacy, giving way to quality content as the paramount route to discoverability. The Rise of Real Content means that brands can no longer seek quick SEO fixes to drive organic traffic to their owned properties. They must create real content that drives actual engagement in order to earn the Google juice. Google is also using social signals and context from content and engagement on Google+ to determine quality of content and AuthorRank as signals for which content to display.
The dynamic between social and search is realized by developing a spectrum of content, from short-form content optimized for social, to long-form content optimized for search. Visual content and social poster content that combines visuals overlaid with text, straddle the line between social and search.
create compelling real-time content that is conversation aware and creative. For example, when the Space Shuttle Endeavour was on its final voyage, the topic became the #2 trend on Twitter and high on Facebook.
Volkswagen took note and decided to join the conversation. Acceptable to write a simple, note and post it to Facebook, but sort of boring. For example, “VW celebrates the final journey of the Shuttle Endeavour. What an adventure it has been.”
Instead, the Volskwagen social media team put its own visual VW spin on the story. With discussion about the new VW Beetle convertible starting to bubble up about the same time, the VW social team took an image of the Shuttle Endeavour being transported on the back of a 747 and updated it with an image of a “VW Shuttlebug.” The post simply said: “SPOTTED: Shuttlebug.” The community went wild for it, sharing the image nearly 2,000 times. In fact, the post generated 6 times the engagement of the typical visual post on the VW Facebook page. Combining a popular conversation with a compelling image works.
Increased brand awareness. 93% of buying cycles start with a search online, so if your company shows up high in the search results, you’ll get “free” brand awareness.
88% of clicks come from organic search. The remaining 12% of clicks go to paid keywords (pay per click). 88% 12% Brand Awareness www.google.com/search/increase_brand_awareness/ PAY PER CLICK ORGANIC SEARCH
Steps
Develop Buyer Personas
Mine existing content
Audit content
Generate topic and keyword list
Create content conversion plan
Content for the buyers journey
Editorial calendar
Make it worth sharing
Share and spread it.
Reuse and repurpose
Measure