The document presents 15 questions for discovering key details about a Twitter account, including account name, follower count, tweet activity, target market, and goals. It emphasizes the importance of content creation, satisfaction with current use, and willingness to invest time or money in Twitter strategy. There is also a bonus question regarding investment in social media management.

2. 15 Twitter
Discovery
Questions

3. 1. What's Your Twitter
Name?
2. When did you open your
account (month/year)?
3. How many followers do
you currently have?

4. 4. How many tweets have
you sent out in the last 24
hours?
5. How many tweets have
you sent out in the last
month?

5. 6. What's your target
market?
7. What do you want to
achieve on Twitter?
8. What topic do you tweet
about?

6. 9. Do you create your own
content?
10. Are you happy with
your Twitter activity?
11. What are some things
you'd like to change?

7. 12. Are you looking to get
qualified followers?
13. How many followers
do you want to have?
14. Are you cross-
promoting on other social
sites?

8. 15. Do you have Twitter
buttons on your website
or blog?
Bonus Question: Are you
willing to put the time in
or pay someone to?

9. The End
The End
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