Europe: the world’s second smallest continent. But, with a population of 750 million people living in more than 50 countries, it has so many different dimensions.
This briefing pack summarises Ipsos research on public attitudes in Europe during 2015. The common theme: each study was conducted in a number of European markets, enabling us to compare and contrast attitudes across countries. This is not a comprehensive audit. But, by bringing these studies together in a single place, it paints a picture of the “mood of the continent” over the last 12 months, as well helping us to better understand the characteristics of individual countries. Keep in touch with our latest research at www.ipsos.com and @_Ipsos / @IpsosFrance
The Perils of Perception in 2015: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of immigration levels, access to the Internet, the proportion of a country's wealth owned by the wealthiest 1%, obesity levels, religious affiliation, women in politics and in general employment, average wage levels and rural populations with the actual figures across thirty-three countries. How does your country fare?
How would you have fared with our questions? Take the quiz: https://www.ipsos-mori.com//perilsofperception
Generation Y are the least optimistic about their chances of leading a better life than their parents, a new study by Ipsos MORI published today finds. Just one third (33%) of those from Generation Y (born between 1980 and 2000) agree that their generation will have had a better life than their parent’s generation, compared to two thirds of those from the Baby Boomer generation (those born between 1946 and 1965), finds the study conducted for the Guardian.
Ben Page gave this presentation at the Department for Education National College for Training & School Leadership annual conference "Seizing Success 2013". More information: http://www.education.gov.uk/nationalcollege/index/events/conference2013/conference2013-ben-page-making-sense-of-britain.htm
Digital divide challenges in low-income families with children: The case of S...husITa
The percentage of Internet users in China has increased from 8.5% in 2005 to 36.2% in 2011. Shanghai has reached 64.5% in the proportion of Internet users among its population in 2010. In an increasingly digitally-connected society, access to the Internet for all is a great challenge for most countries. The digital divide experienced by children in low-income families poses very serious threat to social development. Another indirect consequence of the digital divide that hinders the Internet access of children in low-income families is their parent’s inadequate Internet knowledge and negative perception about the Internet. Some hesitate to install computer and Internet access, which are expensive items for them, at home. Even when there is Internet access at home, without parents’ proper guidance, and involvement, children would easily be attracted to games, social media, and entertainments. This creates tensions and frustrations between parents and children when parents attempt to direct their children’s attention to their studies. The tensions might actually ruin the purpose of helping children to benefit from the use of the Internet as children react negatively to the demands and control of parents.
This paper presents the findings of study involving a representative sample of low-income and ordinary households with children (10-17) in Shanghai (800 families each). It unveils the parental factors and within-family dynamics that exacerbate the effect of digital divide among children in low-income families in their educational and social outcome in Shanghai, and identify policy options that could effectively address the problem in Shanghai, and other parts of China.
Ipsos MORI Thinks: Millennial Myths and RealitiesIpsos UK
A major new Ipsos MORI global research report into Millennials reveals the truth about the “most derided generation”. Read the full insights and findings - and take a quiz to see how well you know millennials - here: https://www.ipsos.com/ipsos-mori/en-uk/millennial-myths-and-realities
Ipsos Thinks: Generation Z - Their Lives and ChoicesIpsos UK
In London on 5 July 2018, Bobby Duffy, Chairman, Ipsos MORI Social Research Institute, presented this summary of the findings of our extensive new study Beyond Binary: The Lives and Choices of Generation Z around whom some wild myths and spurious claims are already arising. What lessons are there for brands and policymakers tasked with connecting with this generation? Read the full publication at https://thinks.ipsos-mori.com/
General Election 2015: Will the next generation have a better future?Ipsos UK
A new Ipsos MORI survey shows widespread and growing pessimism for the future of young people in Britain.
51% say they expect that young people will have a lower quality of life than they themselves have had, and only 16% of people think it will be better.
Europe: the world’s second smallest continent. But, with a population of 750 million people living in more than 50 countries, it has so many different dimensions.
This briefing pack summarises Ipsos research on public attitudes in Europe during 2015. The common theme: each study was conducted in a number of European markets, enabling us to compare and contrast attitudes across countries. This is not a comprehensive audit. But, by bringing these studies together in a single place, it paints a picture of the “mood of the continent” over the last 12 months, as well helping us to better understand the characteristics of individual countries. Keep in touch with our latest research at www.ipsos.com and @_Ipsos / @IpsosFrance
The Perils of Perception in 2015: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of immigration levels, access to the Internet, the proportion of a country's wealth owned by the wealthiest 1%, obesity levels, religious affiliation, women in politics and in general employment, average wage levels and rural populations with the actual figures across thirty-three countries. How does your country fare?
How would you have fared with our questions? Take the quiz: https://www.ipsos-mori.com//perilsofperception
Generation Y are the least optimistic about their chances of leading a better life than their parents, a new study by Ipsos MORI published today finds. Just one third (33%) of those from Generation Y (born between 1980 and 2000) agree that their generation will have had a better life than their parent’s generation, compared to two thirds of those from the Baby Boomer generation (those born between 1946 and 1965), finds the study conducted for the Guardian.
Ben Page gave this presentation at the Department for Education National College for Training & School Leadership annual conference "Seizing Success 2013". More information: http://www.education.gov.uk/nationalcollege/index/events/conference2013/conference2013-ben-page-making-sense-of-britain.htm
Digital divide challenges in low-income families with children: The case of S...husITa
The percentage of Internet users in China has increased from 8.5% in 2005 to 36.2% in 2011. Shanghai has reached 64.5% in the proportion of Internet users among its population in 2010. In an increasingly digitally-connected society, access to the Internet for all is a great challenge for most countries. The digital divide experienced by children in low-income families poses very serious threat to social development. Another indirect consequence of the digital divide that hinders the Internet access of children in low-income families is their parent’s inadequate Internet knowledge and negative perception about the Internet. Some hesitate to install computer and Internet access, which are expensive items for them, at home. Even when there is Internet access at home, without parents’ proper guidance, and involvement, children would easily be attracted to games, social media, and entertainments. This creates tensions and frustrations between parents and children when parents attempt to direct their children’s attention to their studies. The tensions might actually ruin the purpose of helping children to benefit from the use of the Internet as children react negatively to the demands and control of parents.
This paper presents the findings of study involving a representative sample of low-income and ordinary households with children (10-17) in Shanghai (800 families each). It unveils the parental factors and within-family dynamics that exacerbate the effect of digital divide among children in low-income families in their educational and social outcome in Shanghai, and identify policy options that could effectively address the problem in Shanghai, and other parts of China.
Ipsos MORI Thinks: Millennial Myths and RealitiesIpsos UK
A major new Ipsos MORI global research report into Millennials reveals the truth about the “most derided generation”. Read the full insights and findings - and take a quiz to see how well you know millennials - here: https://www.ipsos.com/ipsos-mori/en-uk/millennial-myths-and-realities
Ipsos Thinks: Generation Z - Their Lives and ChoicesIpsos UK
In London on 5 July 2018, Bobby Duffy, Chairman, Ipsos MORI Social Research Institute, presented this summary of the findings of our extensive new study Beyond Binary: The Lives and Choices of Generation Z around whom some wild myths and spurious claims are already arising. What lessons are there for brands and policymakers tasked with connecting with this generation? Read the full publication at https://thinks.ipsos-mori.com/
General Election 2015: Will the next generation have a better future?Ipsos UK
A new Ipsos MORI survey shows widespread and growing pessimism for the future of young people in Britain.
51% say they expect that young people will have a lower quality of life than they themselves have had, and only 16% of people think it will be better.
Ipsos European Pulse August 2015 - Views on the EUIpsos UK
An Ipsos survey of citizens in nine European countries finds a majority of respondents (73%) think things across the EU are headed in the wrong direction, and fewer than half agree that EU membership has improved their own standard of living. Attitudes are most negative among French respondents, with only 15% saying the union is on the right track, and of all countries surveyed only Spain responded more positively to this question than in 2014.
An expert panel in London presented the findings of a major new Ipsos MORI research study into Millennials and bust some myths and confirmed some realities.
Chartered Institute of Housing Survey 2017Ipsos UK
Three-quarters of Britons think that there is a national housing crisis according to new research by Ipsos MORI for the Chartered Institute of Housing’s annual conference.
Undertaken before the Grenfell tragedy, the survey found 82% agree that “everyone should have a right to be able to live in a decent quality home whether or not they own it”. Only 5% disagree.
Among members of the British public, there is considerable scepticism about the scope for social mobility and only a minority believe young people have bright prospects ahead of them.
These are the main findings of research conducted by Ipsos MORI for The Sutton Trust. The survey shows that members of the general public are equally split on the chances for social mobility, being as likely to disagree (42%) as to agree (40%) that there are equal opportunities for people to get ahead. Only three in ten (29%) believe that today’s youth will have a better life than their parents’ generation; in contrast, almost half (46%) say they will have a worse life.
International women's day global advisor 2021Ipsos France
A l’occasion de la Journée internationale des Droits des femmes, Ipsos dévoile les résultats de sa nouvelle étude Global Advisor, réalisée en France et dans 28 pays à travers le monde. La pandémie a eu un impact social, sanitaire et économique aussi inattendu qu’inégal sur la vie des Françaises et des Français. Peu optimistes sur la progression de l’égalité femme/homme au terme de cette crise, plus d’un Français sur dix (11%) pense même que celle-ci va encore reculer. Alors que l’égalité salariale reste une priorité sur laquelle agir pour un Français sur deux (51%), les métiers dits « essentiels » pendant la crise restent porteurs d’inégalités, et sont quasi-exclusivement associés par les Français à des métiers féminins et jugés sous-payés.
Ben Page gave this presentation on Happiness at the Forum for European Philosophy ‘Consilience’ panel discussion at the London School of Economics (LSE) on Wednesday 16 January 2014.
Fake News, Filter Bubbles, Post-Truth and TrustIpsos UK
A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.
Holyrood Election Priorities in Scotland - March 2016Ipsos UK
Voters in Scotland go to the polls on May 5th in the most significant Holyrood election since the new devolved parliament was established in 1999. This election is the first to take place since the new powers, including for setting income tax levels, were transferred to Holyrood following the recently enacted Scotland Act.
These new responsibilities mean that the parties have taken positions on some issues for the first time in a Holyrood election and will mean that issues of tax and welfare will be central to the campaign. Our new poll provides clues about the priorities of voters as they weigh up their decisions ahead of the election.
Per il secondo anno consecutivo, Ipsos ha condotto l'indagine sulla pericolo delle percezioni. Scopri quale è il paese più ignorante tra i 33 nei quali è stata effettuata la ricerca..
Ipsos Global @dvisor: Global Public Attitudes to Immigration 2011 - 2015Ipsos UK
The latest Ipsos Gloabal @dvisor reveals the British public is more positive in their attitudes towards immigration compared with many other countries. The survey, which asks a series of questions on immigration across 24 countries, also shows Britons have become more positive since 2011 but still have their concerns over immigration, primarily around its effect on public services.
New global poll finds unemployment remains the top issue globally — but in Britain healthcare is the single biggest worry for the fourth consecutive month.“What Worries the World” is a monthly online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.
Ipsos MORI's initial view on polls accuracy in the UK's 2015 electionIpsos UK
Ben Page, CEO of Ipsos MORI presents his initial view of the accuracy of polls in the UK's Election of 2015. Read our statement here: https://www.ipsos-mori.com/newsevents/latestnews/1680/In-response-to-the-2015-Election-results.aspx
The Perils of Perception in 2016: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of portion of Muslim population, perceptions of happiness, homosexuality, sex before marriage, abortion, wealth, health spending, current and future population and whether Donald Trump would become US President with the actual figures across forty countries.
How do people in your country fare? How would you have fared with our questions? Take the quiz for your contry: https://perils.ipsos.com
Looking to the future: The mobile consumerIpsos UK
Ipsos MORI’s research on the mobile consumer for the Logic Group – including attitudes towards “big data”, and an overview of how people use their smartphones, now and in the future.
Bobby Duffy, MD Ipsos MORI Social Research Institute
and Senior Visiting Fellow King’s College London. presented these slides on the 1st anniversary of the Step Up To Serve #iwill campaign. In November 2013, HRH The Prince of Wales and the UK's three party leaders launched Step Up To Serve and the #iwill campaign. The campaign’s collective goal is to double the number of 10-20 year olds taking part in meaningful social action (such as volunteering, fundraising or campaigning) by 2020. Over 80 organisations from across sectors are already working towards this goal.
Ipsos MORI - What worries the world? Great BritainIpsos UK
New global poll finds unemployment remains the top issue around the world — but in Britain terrorism is the single biggest worry for the second consecutive month. Seven in ten Britons think the county is on the wrong track – the worst it has been since 2013.
Ipsos European Pulse August 2015 - Views on the EUIpsos UK
An Ipsos survey of citizens in nine European countries finds a majority of respondents (73%) think things across the EU are headed in the wrong direction, and fewer than half agree that EU membership has improved their own standard of living. Attitudes are most negative among French respondents, with only 15% saying the union is on the right track, and of all countries surveyed only Spain responded more positively to this question than in 2014.
An expert panel in London presented the findings of a major new Ipsos MORI research study into Millennials and bust some myths and confirmed some realities.
Chartered Institute of Housing Survey 2017Ipsos UK
Three-quarters of Britons think that there is a national housing crisis according to new research by Ipsos MORI for the Chartered Institute of Housing’s annual conference.
Undertaken before the Grenfell tragedy, the survey found 82% agree that “everyone should have a right to be able to live in a decent quality home whether or not they own it”. Only 5% disagree.
Among members of the British public, there is considerable scepticism about the scope for social mobility and only a minority believe young people have bright prospects ahead of them.
These are the main findings of research conducted by Ipsos MORI for The Sutton Trust. The survey shows that members of the general public are equally split on the chances for social mobility, being as likely to disagree (42%) as to agree (40%) that there are equal opportunities for people to get ahead. Only three in ten (29%) believe that today’s youth will have a better life than their parents’ generation; in contrast, almost half (46%) say they will have a worse life.
International women's day global advisor 2021Ipsos France
A l’occasion de la Journée internationale des Droits des femmes, Ipsos dévoile les résultats de sa nouvelle étude Global Advisor, réalisée en France et dans 28 pays à travers le monde. La pandémie a eu un impact social, sanitaire et économique aussi inattendu qu’inégal sur la vie des Françaises et des Français. Peu optimistes sur la progression de l’égalité femme/homme au terme de cette crise, plus d’un Français sur dix (11%) pense même que celle-ci va encore reculer. Alors que l’égalité salariale reste une priorité sur laquelle agir pour un Français sur deux (51%), les métiers dits « essentiels » pendant la crise restent porteurs d’inégalités, et sont quasi-exclusivement associés par les Français à des métiers féminins et jugés sous-payés.
Ben Page gave this presentation on Happiness at the Forum for European Philosophy ‘Consilience’ panel discussion at the London School of Economics (LSE) on Wednesday 16 January 2014.
Fake News, Filter Bubbles, Post-Truth and TrustIpsos UK
A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.
Holyrood Election Priorities in Scotland - March 2016Ipsos UK
Voters in Scotland go to the polls on May 5th in the most significant Holyrood election since the new devolved parliament was established in 1999. This election is the first to take place since the new powers, including for setting income tax levels, were transferred to Holyrood following the recently enacted Scotland Act.
These new responsibilities mean that the parties have taken positions on some issues for the first time in a Holyrood election and will mean that issues of tax and welfare will be central to the campaign. Our new poll provides clues about the priorities of voters as they weigh up their decisions ahead of the election.
Per il secondo anno consecutivo, Ipsos ha condotto l'indagine sulla pericolo delle percezioni. Scopri quale è il paese più ignorante tra i 33 nei quali è stata effettuata la ricerca..
Ipsos Global @dvisor: Global Public Attitudes to Immigration 2011 - 2015Ipsos UK
The latest Ipsos Gloabal @dvisor reveals the British public is more positive in their attitudes towards immigration compared with many other countries. The survey, which asks a series of questions on immigration across 24 countries, also shows Britons have become more positive since 2011 but still have their concerns over immigration, primarily around its effect on public services.
New global poll finds unemployment remains the top issue globally — but in Britain healthcare is the single biggest worry for the fourth consecutive month.“What Worries the World” is a monthly online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.
Ipsos MORI's initial view on polls accuracy in the UK's 2015 electionIpsos UK
Ben Page, CEO of Ipsos MORI presents his initial view of the accuracy of polls in the UK's Election of 2015. Read our statement here: https://www.ipsos-mori.com/newsevents/latestnews/1680/In-response-to-the-2015-Election-results.aspx
The Perils of Perception in 2016: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of portion of Muslim population, perceptions of happiness, homosexuality, sex before marriage, abortion, wealth, health spending, current and future population and whether Donald Trump would become US President with the actual figures across forty countries.
How do people in your country fare? How would you have fared with our questions? Take the quiz for your contry: https://perils.ipsos.com
Looking to the future: The mobile consumerIpsos UK
Ipsos MORI’s research on the mobile consumer for the Logic Group – including attitudes towards “big data”, and an overview of how people use their smartphones, now and in the future.
Bobby Duffy, MD Ipsos MORI Social Research Institute
and Senior Visiting Fellow King’s College London. presented these slides on the 1st anniversary of the Step Up To Serve #iwill campaign. In November 2013, HRH The Prince of Wales and the UK's three party leaders launched Step Up To Serve and the #iwill campaign. The campaign’s collective goal is to double the number of 10-20 year olds taking part in meaningful social action (such as volunteering, fundraising or campaigning) by 2020. Over 80 organisations from across sectors are already working towards this goal.
Ipsos MORI - What worries the world? Great BritainIpsos UK
New global poll finds unemployment remains the top issue around the world — but in Britain terrorism is the single biggest worry for the second consecutive month. Seven in ten Britons think the county is on the wrong track – the worst it has been since 2013.
Amaze generation phase 2 final - October 2013Microsoft
The Amaze Generation are tomorrow’s society shapers. Today’s technological change is part of their lives – it’s unremarkable; they adopt it and change it at will. But how is it changing them and how will they, in turn, change society?
We are following a group of 10-15 year olds (our Amaze Generation) over a period of five years to understand their digital selves. We want to know how they evolve behaviourally, how they interact with digital tools, sites, networks… how tomorrow’s generation will communicate and shape tomorrow’s technology.
At CASRO digital in San Antonio, Texas: Five minutes each from four different presenter. See how the US census uses social media, and how other people use it for customer experience and market research.
Seven reasons your company will fail without social mediaImpressive PPT
We are a presentation design firm based in Delhi, India working to create impressive presentations. You can hire us for working on your presentations and expect nothing but impressive work. We enjoy telling stories with a visual medium. Customer happiness is a key index of our goal settings… again, the idea is to have you impressed. We work by understanding the real purpose of the PPT and thus structure our delivery to meet your objectives. Trust us when we tell you we can understand your domain, you will be impressed by the experts we have on the job.
SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How we feel about celebrities using social media to promote products and services
- How social media stacks up against traditional news sources
- Who suffers from social media ‘bullying’ and where this happens
- How we use social media to complain to service provider
The results disclosed in these reports may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products, logos and brand names are trademarks or registered trademarks of their respective owners.
Sleek Marketing University 2015: Social Media Strategy MappingSteph Parker
This is an abbreviated version of my social media session from this year's Sleek Marketing University in Boston. In addition to the strategy mapping & platform guides shown here, case studies and real-world applications were discussed. While this session was a one-off, you can catch a more in-depth social media strategy class with me at General Assembly in Boston's Fort Point!
This presentation was given on May 14, 2015.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Similar to Is it true that 18-25 demographic using Facebook less? - Social Media by Social Quirk (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Is it true that 18-25 demographic using Facebook less? - Social Media by Social Quirk
1. Is it true that the
18-25 demographic are
using Facebook less?
- Social Quirk FAQ&A
2. Quick answer – yes, they are using it less.
Have they stopped using it?
No!
3. Now in its 11th year, Facebook is
MAINSTREAM.
59% of the UK population has a Facebook
account.
To compare, 11 years after the
commercialisation of colour TV, only 5% of
households owned one.
4. 45
60
79
84
45
0 10 20 30 40 50 60 70 80 90 100
65+
50-64
30-49
18-29
13-17
Percentage of Internet Users
Age
Facebook users
5. As you can see, a large proportion of 18-25
year olds do have Facebook accounts.
They just don’t use it as frequently
as they used to.
(By the way, the fastest-growing
demographic on Facebook is the 55+ group.)
7. Instagram is now the most used app by under 25s.
But the “Other” section has also grown.
Young adults are using a wider variety of websites
on a regular basis – including Facebook.
8. But are you specifically targeting under 25s?
If not, don’t worry about where they are.
U25s are one of the least brand-loyal
demographics out there.
Focus on the platforms where your
target audience spends their time.
And that’s probably Facebook,
to be honest…
9. Good luck reaching
your target audience
on social media!
www.socialquirk.co.uk @SocialQuirk
www.facebook.com/SocialQuirk