This document discusses colors and their theory, psychology, physics, dimensions, and schemes. It explains that color is an inherent visual property of forms that enhances appeal. The psychology of different colors and their positive and negative associations is outlined. Physically, color is an intrinsic property of light, with the spectrum observed exiting a prism. Color has three dimensions - hue, value/luminance, and intensity/chroma. Various color schemes and the Munsell color system are defined. In conclusion, colors represent emotions and create character in design, making life less dull.
2. COLORS
• Color is a natural, inherent visual property
of all forms, enhancing the appeal of a
form.
• It surrounds our environmental setting.
• It’s effects has range, allowing the viewer
to make responses based on memory,
emotion and instinct, among others.
• Without light, there is no color and no color
equals no life.
3. Psychology of Colors
Color Positive Neutral Negative
Red Love, Passion, Desire,
Health, Vitality, Warmth,
Speed
Heat, Power Danger, Rage, War
Orange Joy, Warmth, Sunshine,
Tropical, Enthusiasm
Yellow Joy, Happiness, Optimism,
Attention, Caution
Nervous
Green Nature, Growth, Fertility,
Sincerity, Piety
Disgust, Envy
Blue Intelligence, Wisdom,
Unique, Authentic,
Masculinity, Reliability
Cold Sadness
Violet Royal, Nobility, Luxury,
Serenity, Magic, Mystery,
Sophisticated
Evil
4. Psychology of Colors
Color Positive Neutral Negative
Black Boldness,
Formality,
Mystery, Strength,
Luxury,
Seriousness,
Sophistication,
Simplicity
Darkness, Evil
Gray Neutral, Calm Depression
White Purity, Innocence Cold, Sterile Bland, Empty,
Stark, Isolated
9. The Physics of Color
• In 1666, British physicist Sir Isaac Newton
(1642-1727) observed that the spectrum of
colors exiting a prism in the position of
minimum deviation is oblong, even when
the light ray entering the prism is circular,
which is to say, the prism refracts different
colors by different angles. This led him to
conclude that color is a property intrinsic to
light – a point which had, until then, been a
matter of debate.
16. Color Dimensions
1. Hue – one of the three (3) dimensions of
color, which gives its name.
a. Primary Colors – red, yellow, blue
b. Secondary Colors – addition of two primary
colors:
i. Green = Red + Blue
ii. Orange = Red + Yellow
iii. Violet = Red + Blue
c. Tertiary Colors – addition of primary and
secondary colors
i. Yellow-Orange = Yellow + Orange = Y + O + Y
ii. Blue-Green = Blue + Green = B + Y + B
17. Color Dimensions
2. Value – the brightness and/or darkness of a
color using black and white. Also called
luminance.
18. Color Dimensions
a. Tint – whiting the color
Red + White = Pink
b. Tone – graying the color
c. Shade – blacking the color
Red + Black = Maroon
25. Color Schemes
2. Split-Complementary Colors – a
combination of one color and the pair of
colors adjoining its complementary color.
• One cool color opposing
two warm colors
• One warm color opposing
two cool colors
41. Munsell Color System
• A system of color specification arranged in
three orderly scales of uniform visual steps
according to hue, luminance and chroma.
• Developed in 1898
• Named after an American visual artist
Albert Henry Munsell (6 Jan 1858-28 Jun
1918).
43. Conclusion
• Without colors, life and nature would be
boring, dull and depressing.
• Colors represent emotions and feeings.
• It creates character, not only in paintings,
but also in interior and industrial design.
• Colors are everywhere.
45. Bibliography
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