This document discusses promoting special collections in a digital age through various outreach methods including exhibitions, social media, blogging, conventional media, engaging with faculty and students, professional networks, and being adaptable to users' needs. It provides examples of promoting the University of Limerick's collections through a museum website that received 39,000 hits in 2014 and 60,000 in 2015, and guidelines for effective blogging and use of social media to engage followers and expand potential audiences.