The Internet is filled with powerful new social media and Web 2.0 platforms that companies are trying to learn on how to leverage. In this webcast, Nathan Egan will walk you through an overview of the dynamic Web-based platforms and channels that are available for your business. Using the skills and awareness he developed while working for LinkedIn, he will help you understand how to create a strategy, execute to plan, mitigate risks, and measure success along the way. These slides will give an overview of how to use social media and Web 2.0 technologies.

4. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. sm4b – what this all means

5. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… sm4b – what this all means

6. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? sm4b – what this all means

7. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] sm4b – what this all means

8. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] What is the key take away? sm4b – what this all means

9. LinkedIn, Twitter, Facebook, Wordpress, YouTube, etc. All provide powerful and dynamic access to human capital… What is the most important part of any business? Employees & Customers [humans] What is the key take away? The fundamental principles of how business is conducted have forever changed sm4b – what this all means

10. Free Resources + Web Delivery + Your Business = Freesourcing freesourcing

11. Outsourcing, insourcing, crowdsourcing, homesourcing… Free Resources + Web Delivery + Your Business = Freesourcing freesourcing

12. Outsourcing, insourcing, crowdsourcing, homesourcing… Business is constantly evolving and companies have to adjust to these new market channels to drive efficiency and stay competitive. Free Resources + Web Delivery + Your Business = Freesourcing freesourcing

13. Outsourcing, insourcing, crowdsourcing, homesourcing… Business is constantly evolving and companies have to adjust to these new market channels to drive efficiency and stay competitive. Free Resources + Web Delivery + Your Business = Freesourcing Freesourcing is the next iteration in this natural progression and it is at the very core of the Freesource Agency value proposition freesourcing

14. possibilities

16. Social Media VS Web 2.0 Similar and interconnected but different freesource channels

17. Social Media VS Web 2.0 Similar and interconnected but different Social Media = Relies On Human Engagement + User Generated Content freesource channels

18. Social Media VS Web 2.0 Similar and interconnected but different Social Media = Relies On Human Engagement + User Generated Content Web 2.0 = Interactive Web As A Platform (think SaaS) freesource channels

19. freesource channels

20. Social Media For Marketing & Sales LinkedIn | Ning | CollectiveX | CraigsList | Angie’s List | Twitter | CircleOfMoms | FaceBook | MySpace | HelpAReporter | Wordpress | Zoho | BlogTalkRadio | FeedBurner| DIGG | YouTube | MindMeister | Guru | CampFireNow | Kudos Now | BuzzNet | Cake Financial | Care2 | WAYN | Windows Live Spaces | Xing | Yelp freesource channels

21. Web 2.0 For Marketing & Sales DimDim | SugarCRM | JotForm| FreeConferenceCall | Drop.io | iContact | Google Docs, Analytics, Alerts, etc. | Skype | TweetDeck | EventBrite | WetPaint | Qik | SlideShare | Viddler | BlogBurst | Thinkature | Evernote | SurveyMonkey | Fix8 | PodClass | SocialPoster | ZamZar | Trackur | BannerFans | DoodleKit | BlinkSale | Saasu | WhosOff | Bit.ly | Pipl | JigSaw | LinkRoll freesource channels

22. ask the right questions

23. [Strategy] Where does it hurt? ask the right questions

24. [Strategy] Where does it hurt? Why are we doing this? ask the right questions

25. [Execution] Do we have the resources? ask the right questions

26. [Execution] Do we have the resources? Do we understand the medium? ask the right questions

27. [Risk Mitigation] Can we run pilot programs? ask the right questions

28. [Risk Mitigation] Can we run pilot programs? Do we have a corporate social protocol? ask the right questions

29. [Measuring Success] How are we tracking? ask the right questions

30. [Measuring Success] How are we tracking? Do we have the right yardstick? ask the right questions

31. Social Influence Marketing: LinkedIn Groups Case Study marketing demo

32. CEO Of A Major Regional Corporation marketing demo CEO

33. Joins LinkedIn Group Called: Satisfied Clients Of Aquent Recruitment Solutions marketing demo CEO

34. Joins LinkedIn Group Called: Satisfied Clients Of Aquent Recruitment Solutions marketing demo CEO

35. marketing demo CEO

36. Status Update To 50, 100, 200, 500+ Trusted Connections marketing demo CEO

37. INBOUND LEADS Status Update To 50, 100, 200, 500+ Trusted Connections marketing demo CEO

38. To follow the conversation after the presentation on Twitter: #AMAAquentEgan THANK YOU FROM: q + a