This document provides an overview of a web seminar on using web analytics to improve online marketing efforts. The seminar is hosted by the American Marketing Association and presented by Eric T. Peterson on March 6, 2007. It includes the agenda, background on the speaker, and sections on defining business objectives, key performance indicators, and running experiments. The goal is to provide strategies for effectively analyzing web data and translating insights into action.
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action.
This presentation from intranet expert Steve Bynghall gives you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, you'll find this presentation valuable..
Highlights:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesSean Ellis
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
Building or redesigning an intranet in 2016? Most intranet managers have an idea of where they want to go, but few have a formalized strategy and roadmap.
Your strategy is a plan about how to take action.
This presentation from intranet expert Steve Bynghall gives you a highly practical framework to derive and articulate your intranet strategy. Whether you’re part of a team with a new intranet project or the business owner of a stale and stagnant intranet, you'll find this presentation valuable..
Highlights:
What is an intranet strategy and why do you need one?
The importance of being objective: the discovery phase
Research sources: data inputs, stakeholder analysis, other sources
Formalizing the strategy and action plan
Communicating and socializing the strategy
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesSean Ellis
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Matt Lerner
An updated version of my "Is Growth Hacking Bullshit" talk (originally given at Stanford Business School). This one has more history & examples, and emoji. I lead 500 Startups Distro Dojo London, this is the process we use with our companies.
Growth Hacking - Case Studies & PrinciplesMatthew Ho
Presentation on Growth Hacking for Sydney SEO meetup. With case studies on airbnb, paypal, reddit, angelleak. Includes key principles of growth hacking.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
SearchLove London 2016 | Lea Pica | How to Present to Get ResultsDistilled
Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas, mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!
We present to you a deck on how we increased conversions on our SaaS/Cloud application website by making small design changes. We will also share tips on how alter your product website to drive up conversions.
Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEOJeff Ferguson
How do you stay relevant today and tomorrow when AI’s determine search results?
While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.
Growth Hacking to 1,000 Users & BeyondMitch Wainer
This deck outlines the fundamental strategies for growth hacking your startup to 1,000 users and beyond. (Presentation was created in 2013)
Watch the video of the presentation here: https://www.youtube.com/watch?v=n-ajQ0nk6FI
Állást keresel? Keress inkább pénzt! Vagyis inkább csinálj!DXN ganoderma kávé
Ha leszámítjuk az alvásidőt, az ingázással, a munkával, a nap mint nap szükségszerűen elvégzendő teendőkkel eltöltött időt az életünkből, a legtöbb embernek nem jut napi egy vagy két óránál több ideje arra, hogy azt csinálja, amit valóban szeretne és még akkor sem biztos, hogy van rá elegendő pénze, hogy azt megtegye. Felfedeztünk egy módszert annak megtanulására, hogyan lehet valaki "ura a saját életének", otthonról irányított üzlet alapításával, és kialakítottunk erre egy rendszert, amely olyan egyszerű, hogy bárki meg tudja csinálni.
A következő 1 órában , erről fogok beszélni, részletekbe menően, hogy teljesen megértsed, és eldönthesd, jelenthet-e ez megoldást, meglévő egészségügyi vagy anyagi jellegű problémáidra?!
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Matt Lerner
An updated version of my "Is Growth Hacking Bullshit" talk (originally given at Stanford Business School). This one has more history & examples, and emoji. I lead 500 Startups Distro Dojo London, this is the process we use with our companies.
Growth Hacking - Case Studies & PrinciplesMatthew Ho
Presentation on Growth Hacking for Sydney SEO meetup. With case studies on airbnb, paypal, reddit, angelleak. Includes key principles of growth hacking.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
SearchLove London 2016 | Lea Pica | How to Present to Get ResultsDistilled
Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas, mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!
We present to you a deck on how we increased conversions on our SaaS/Cloud application website by making small design changes. We will also share tips on how alter your product website to drive up conversions.
Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEOJeff Ferguson
How do you stay relevant today and tomorrow when AI’s determine search results?
While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.
Growth Hacking to 1,000 Users & BeyondMitch Wainer
This deck outlines the fundamental strategies for growth hacking your startup to 1,000 users and beyond. (Presentation was created in 2013)
Watch the video of the presentation here: https://www.youtube.com/watch?v=n-ajQ0nk6FI
Állást keresel? Keress inkább pénzt! Vagyis inkább csinálj!DXN ganoderma kávé
Ha leszámítjuk az alvásidőt, az ingázással, a munkával, a nap mint nap szükségszerűen elvégzendő teendőkkel eltöltött időt az életünkből, a legtöbb embernek nem jut napi egy vagy két óránál több ideje arra, hogy azt csinálja, amit valóban szeretne és még akkor sem biztos, hogy van rá elegendő pénze, hogy azt megtegye. Felfedeztünk egy módszert annak megtanulására, hogyan lehet valaki "ura a saját életének", otthonról irányított üzlet alapításával, és kialakítottunk erre egy rendszert, amely olyan egyszerű, hogy bárki meg tudja csinálni.
A következő 1 órában , erről fogok beszélni, részletekbe menően, hogy teljesen megértsed, és eldönthesd, jelenthet-e ez megoldást, meglévő egészségügyi vagy anyagi jellegű problémáidra?!
Egyet tudsz velem érteni abban, hogy alkalmazottként :
Mindig ki vagy szolgáltatva a munkaadódnak, az ő döntései szerint kell élned, dolgoznod, és az ő céljaiért adod el az idődet?!
Hiába dolgozol kétszer annyit, nem lesz kétszer annyi a fizetésed! A fizetésednek korlátai vannak, még ha teljesítménybéres vagy is!
Hiába szereted a munkádat, szolgálatként kezeled, mégse tudod felszabadultan csinálni, hisz neked is vannak költségeid számláid amiket ki kell fizetni!
Hiába vannak nagy ötleteid, fejlesztési terveid, egy igazi zseni is lehetsz, ha ezeket nem te valósítod meg, más zsebeli be a hasznot belőle!
Amit az alkalmazotti lét után, nyugdíjként majd talán kapni fogsz, még a szerény idős korra se lesz elég!
Alkalmazottnak lenni, nem könnyű dolog, mégis az emberek többsége állást keres, a havi fix biztonságáért!
A bölcs ember felkészül a jövőre, és keres valami vállalkozást amivel, megszerezheti a szabadságot, és a maga hasznára fordíthatja minden idejét, tudását, tehetségét!
A megoldást itt találod: http://pluszpenzforras.info
Hasan Ali Yücel Hayatı ( Bilgi Haritası )Mustafa POLAT
Kasım 2015'de Anadolu Üniversitesi Eğitim Bilimleri Enstitüsü Eğitim Programları ve Öğretim bölümü doktora programı kapsamında Yaşamboyu Öğrenme dersinde Karabük Üniversitesi Yabancı Diller Yüksekokulu öğretim elemanlarından Okt. Mustafa POLAT tarafından Hasan Ali Yücel'in hayatı ile ilgili hazırlanan bilgi haritası. İletişim: mustafapolat@karabuk.edu.tr . İyi çalışmalar dilerim.
Usse average internal rate of return (airr), don't use internal rate of retur...Futurum2
This is to document the email correspondences with Prof. Peter M. DeMarzo (Stanford University) and Prof. Carlo Alberto Magni with regards to Average Internal Rate of Return in Dec 2015.
Tim Guily (CultuurNet Vlaanderen) gaf in 10 minuten enkele nuttige tips rond gesegmenteerd communiceren.
UiTforum 2016
dinsdag 18 oktober 2016
www.UiTnetwerk.be
Apa itu kerangka karangan?
Apa saja manfaat dalam menyusun kerangka karangan?
Menyusun kerangka karangan
Tipe-tipe susunan kerangka karangan
Macam-macam kerangka karangan
Syarat-syarat kerangka karangan
LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BASInsideSales.com
Featuring Jon Miller, Founder and CEO of Engagio, and Ken Krogue, Founder and Chief Evangelist of InsideSales.com, with Special Guest Rich Neal, Founder and CEO of mPathDiscovery and author of 'Expanding Sentience'
What to Know about Enterprise PM by IHS Markit Dir of ProductProduct School
Main takeaways:
-The difference of building a product as a vendor vs. building a product internally at companies
-How to manage Corporate Hierarchy & Enterprise Psychology to Succeed
-The failures and lessons learned of Enterprise Product Management
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
Moderated by Paul Perrotta with Panelists: Michael Rosinski of Astoria Software, Julie Newcome of Ultimate Software, Joe Gelb of Zoomin Software, Ray Gallon of The Transformation Society, Alex Masycheff of Intuillion, Ltd., and Anna N. Schlegel of Net App.
Budgets are tight. Times are lean. But you know you need to improve your Technical Resource Center. You could just hope it happens. Or, you could learn from the lessons of those who have gone before you. In this fast-paced panel discussion, Paul Perrotta will ask a panel of seasoned professionals for advice on how to pitch your ideas and secure funding. The panelists discuss the pitfalls to avoid, and they’ll share approaches, pro-tips, and advice to help you get what you need.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Ten Things Every CEO Needs To Know To Generate Business on the Internet
How to use LinkedIn, Facebook and Twitter for Business
How to Cost effectively generate traffic to your website
Turn that traffic into leads, and sales
How to get your website ranked at the top of Google searches with Search Engine marketing and Search Engine Optimization
Best practices for Fortune 1000 Executives
Ten Practical Marketing Strategies
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Human Capital Analytics Is a Journey: Wear Comfortable ShoesHuman Capital Media
Human capital analytics has been touted as the next big frontier in human resources for years, and yet according to recent research, only about 16 to 20 percent of companies say they are even attempting it. Whether you have started your journey (or are still deciding if you need to), this Spotlight webinar with Jodi Crawford, human resources quality and analytics leader of Westfield Group, will provide one company’s story so far, including the challenges it encountered along the way.
During this webinar attendees will hear:
How Westfield Insurance has approached its human capital analytics roadmap.
Challenges you are likely to face in launching an HR analytics function within your organization.
Lessons learned the hard way and recognizing the small wins.
Watch this #COSeries webinar on-demand here: http://dg-r.co/2o4VYtx
Create a campaign ecosystem that builds brand, drives demand, and expands customer relationships.
Not sure where to start with your campaign and content plan? As marketers, our leaders expect us to show measurable growth in building brand, driving demand, and improving customer experience. Join us to get a 5-step blueprint for creating high-performance campaigns that will wow your executives, guide your content creation, and set you up to show measurable results at year’s end. We often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. Build a high-performance marketing plan that will give you the freedom to grow, push boundaries, and track success.
In this webinar we’ll cover:
Aligning your campaign mindset to the buyer's journey;
Building a content plan to fuel your campaigns;
Mind your gaps: uncover your best opportunities for driving buyer's through the funnel; and
Effective metrics for evaluating ROI, and developing reports that “Wow”.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Aquent/AMA: "Eric T. Peterson & Web Analytics Demystified"
1. AMA Marketing Effectiveness
Online Seminar Series
Marla Chupack - Moderator
American Marketing Association
March 6, 2007
by Eric T. Peterson
2. Commonly Asked Questions
1. Will I be able to get copies of the slides after the
event?
2. Will this webcast be archived for future “on demand”
viewing?
by Eric T. Peterson
3. Commonly Asked Questions
1. Will I be able to get copies of the slides after the
event?
Yes
2. Will this webcast be archived for future “on demand”
viewing?
Yes
by Eric T. Peterson
4. American Marketing Association
A wealth of information is available for marketing professionals at:
www.MarketingPower.com
The #1 marketing site on the web for:
Best Practices
White Papers
Professional Development Opportunities
Online and Offline Events
Archived Webcasts
by Eric T. Peterson
5. Today’s Speaker: Eric T. Peterson
Author:
– Web Analytics Demystified
– Web Site Measurement Hacks
– The Big Book of Key Performance Indicators
Blogger: www.webanalyticsdemystified.com
Founder: The Web Analytics Forum at Yahoo! Groups
Presenter: Numerous conferences and webcasts
Former: Senior Analyst for JupiterResearch
Current: V.P., Strategic Services, Visual Sciences
Contact: eric@webanalyticsdemystified.com
by Eric T. Peterson
6. Today’s Sponsor: Aquent
Global leader in marketing, creative, and
technical staffing – including all aspects of
business, marketing, and web analytics
• Freelance, contract, try-before-you-hire, or direct
hire talent
• 20 years of experience with 70+ offices in 17
countries
• Online @ www.aquent.com or toll-free @
877.227.8368
by Eric T. Peterson
7. Web Analytics Demystified:
Ten Simple Strategies for Using
Web Analytics to Improve Your
Online Marketing Efforts
Eric T. Peterson
March 6, 2007
Generously sponsored by Aquent (www.aquent.com)
by Eric T. Peterson
8. Agenda
I. Three Fundamental Truths
II. Ten Steps to Success
a. Description
b. Explanation
c. ACTION!
III. Questions and Answers
by Eric T. Peterson
9. Three Fundamental Truths
Being successful with web analytics is relatively easy
You need to recognize three fundamental truths
1. Web analytics applications are not easy for everyone to use
2. Web data is not easily interpreted by everyone
3. Web analytics is a process
by Eric T. Peterson
10. Ten Steps to Success
Ten strategies that experts widely agree upon
Likely you’re doing some of these today:
Pre-Execution Execution
1. Define your Business Objectives 6. Allocate the Resources
2. Translate Objectives to Activities 7. Define the Reports
3. Understand the Technology 8. Perform the Analysis
4. Learn the Terminology 9. Run the Experiments
5. Plan the Implementation 10. Adhere to the Process
by Eric T. Peterson
11. Define your Business Objectives
You have a web site for a reason
– To sell products …
– To support products …
– To generate leads …
– To support existing customers …
– To deliver ad impressions …
– To generate clicks …
– To create brand awareness …
– To generate “buzz” …
Often, business objectives are poorly defined and vague
by Eric T. Peterson
12. Business Objectives Provide Structure
Business objectives are a framework
Provide a basis for justification
Instead of:
– “We’re starting a campaign to bring more visitors to the web site,
and our measure of success is an increase in visitor traffic.”
You say:
– “We’re starting a campaign designed to generate additional sales
on the site, and our measure of success is a campaign conversion
rate at least twice our site-wide average.”
by Eric T. Peterson
13. ACTION: Business Objectives
The process for defining business objectives:
1. Gather senior stakeholders in a room
2. Pass out yellow stickies
3. Ask each to document why they believe the site exists
4. Put the notes on the wall
5. Look for groups and consistent themes
6. Find consensus around two or three objectives if possible
7. Document these business objectives
8. Share with the larger team or entire company
Most companies are surprised at what they learn
by Eric T. Peterson
14. Translate Objectives to Activities
Business objectives are “big picture”
But web analytics is “tiny details”
Defining specific activities bridges the gap
– For any business objective there are many activities
– These activities are the specific actions visitors take
– Things like “Add Product to Cart” and “Click Checkout Button”
Each business objective can have “n” activities
Depends on the objective and the web site
by Eric T. Peterson
15. Activities: An Example
For the business objective “Sell Products”
– View products
– Search for products
– Read product reviews
– View product images
– Add product to shopping cart
– Start checkout process
– Complete checkout process
– Write a product review
– Email product info to a friend
by Eric T. Peterson
16. ACTION: Activities
List the things visitors can do to satisfy the objective
Be as specific as possible when documenting activities
Capture click-stream images of the activity
Step 1 Step 2 Step 3 Step 4
Think broadly, both on and off the web site
by Eric T. Peterson
17. Understand the Technology
Web analytics technologies measure specific things:
– Referrers
– Clicks
– Page Views
– Visits
– Visitors
Knowing what your particular platform is capable of
measuring is critical!
by Eric T. Peterson
18. The Marketing Perspective
You may say:
– “I don’t have time to learn the details of the technology … I just
need the answers to my questions!”
But measurement technologies have various limitations
that directly impact answers given:
– Failure to properly identify campaigns …
– Changing page names …
– Failure to remove robots and spiders …
– Caching issues …
by Eric T. Peterson
19. ACTION: Technology
Ask your vendor to provide a training on the
fundamental elements in their data schema
– Focus on elements that directly impact your business objectives
– Have them provide an overview of the technology’s limitations
– Make sure that your core marketing team understands this
information
– Work to have open lines of communication between marketing
and IT
Every stakeholder needs to understand the core web
analytics processes
by Eric T. Peterson
20. Learn the Terminology
Web analytics isn’t taught in college *
The lingo is largely new and often abused
For example:
– “The site generated 50,000 hits in the first few days online …”
– Hits? Or page views?! Or visits?!? Or visitors?!!?
When people don’t understand the terminology,
confusion leads to frustration leads to ignoring the data
by Eric T. Peterson
21. Using the Terminology
You must learn the terminology
Then, instead of saying:
– “We had 5,000,000 hits on our web site from campaign X.”
You will be able to say:
– “Campaign X brought 20,000 new visitors to the site. Those
visitors generated 50,000 page views and returned an average of
3.0 times in the following month. Furthermore, those 20,000
visitors had a conversion rate twice our site-wide average.”
by Eric T. Peterson
22. ACTION: Terminology
Take your vendor’s documentation and translate it
Make sure to communicate the real meaning of:
– Referrer
– Click and Click-through
– Page view
– Visit (also called “Session”)
– Visitor (also called “Unique Visitor”)
– New and repeat visitor
Do not assume that everyone knows these terms!
by Eric T. Peterson
23. Plan the Implementation
Most baseline analytics implementations aren’t enough
There are often many types of custom/external data:
– Customer information
– Impression data
– Product data
– Cost data
Companies need to work with their vendors to ensure
that measurement systems gather the right data
by Eric T. Peterson
24. “Advanced” Implementations
Many vendors offer advanced implementation services
Usually for-fee, often worth considering
– Expert guides know the questions to ask
– They bridge the gap between the business and the infrastructure
– Can dramatically improve the quality of implementation
Make sure you communicate your business objectives
and activities to external implementation support!
by Eric T. Peterson
25. ACTION: Implementation
Your business objectives and activities provide the
implementation framework
1. List each business objective and activity
2. Next to each, identify which data are required
3. Identify the sources of each piece of data
4. Validate with your vendor the ability to leverage each source
5. Document the process for gathering data
Do not rely completely on internal resources unless
they have repeatedly demonstrated competence
by Eric T. Peterson
26. Allocate the Resources
Remember I said “not easy for everyone to use?”
Companies that identify/assign/hire the “right” person
are dramatically more likely to benefit from web
analytics
– Companies with no dedicated resources are far more likely to
treat web analytics as an ad hoc process
– Companies with dedicated resources are far more likely to
ensure that appropriate data is shared through the company
Keep in mind: The distribution of web analytic data is
intrinsically tied to the data being used
by Eric T. Peterson
27. Who Are the “Right” People?
The most successful web data analysts:
– Are business minded, having experience with some aspect of
online marketing
– Are technically astute, or at least willing to learn the “nuts and
bolts”
– Are excellent presenters, unafraid to talk at length about minutia
when required
– Are relentless in their quest for answers and information
– Have enough seniority and experience to earn the respect of both
business and I.T.
by Eric T. Peterson
28. ACTION: Find the Right People
Recognize it is a “buyer’s market” for experienced web
analytics professionals (Aquent and others can help!)
– Salaries are high
– Experienced people are few and far-between
– Smart web analysts are looking for company where they can
make a difference
If possible, look internally for employees that fit the
profile and who may be up to additional challenges
Remember: When you find them, work to keep them!
by Eric T. Peterson
29. Define the Reports
Don’t assume default reports will answer your questions
– Most default reports are lists or dashboards
– The former are usually too detailed, the latter not enough so
Augment lists with key performance indicators, designed
to report on specific activities and business objectives
by Eric T. Peterson
30. Key Indicator Reports
Business-
specific
Color-coded
In context
Easily shared
Automated
Annotated
Speak directly
to core
business
objectives and
activities
by Eric T. Peterson
31. ACTION: Revisit Your Reports
Research and implement key performance indicators
The Big Book of Key Performance Indicators or
information from your vendor
Think hierarchically:
– Senior management: Few KPIs
– Strategic resources: More KPIs; occasionally lists
– Tactical resources: Even more KPIs; even more lists
Remember to annotate prior to widespread distribution!
by Eric T. Peterson
32. Perform the Analysis
Analysis is the drilling-down into the data in an attempt
to refute a reasonable hypothesis
– Example hypothesis: “A substantial percentage of high-cost
clicks from the Yahoo! Search network are fraudulent”
– Clearly, the answer has profound business implications
The analysis step is where most companies fail
– Far too many companies only do reporting
– But the analysis is where the real business value resides
by Eric T. Peterson
33. Reporting versus Analysis
Reporting Advantages : Analysis Advantages:
Automatically generated Identifies clear actions
Moderately tactical Extremely tactical
Reporting Disadvantages: Analysis Disadvantages:
Highly dependent on the Impossible to automate!
reader for interpretation May require data analysis tools
Rarely suggest action except to that exceed current platform
very knowledgeable readers capabilities
by Eric T. Peterson
34. ACTION: Produce Analysis
Analysis is theoretically easy to do:
1. Hire/allocate bright people to conduct the analysis
2. Examine existing reports, looking for obvious problems
3. Evaluate obvious problems against business objectives
4. Identify “high potential” areas for correction
5. Develop and test robust hypotheses
6. Clearly document the results of the analysis
7. Make and share succinct recommendations
Clear, succinct recommendations are what most
companies and agencies are prepared to act upon
by Eric T. Peterson
35. Run the Experiments
Often, analysis will suggest multiple possible changes
Multiple possibilities necessitate testing, referred to as
controlled experimentation
– Also called “A/B testing” and “multivariate testing”
– Used to statistically sample multiple alternatives
Ideally, controlled experiments can be run against all
existing reports and key performance indicators
by Eric T. Peterson
36. About Experimentation
Many schools of thought … simple A/B, Taguchi, etc.
Fundamentally:
– Segment visitors based on pre-determined criteria
– Show test segments alternative content or functionality
– Track segments over time
– Watch for differentiated behavior based on pre-established
metrics (e.g., “conversion rate”)
Controlled experimentation is a critical component of
web analytics but is rarely used for a variety of reasons
by Eric T. Peterson
37. ACTION: Run Experiments
Start by choosing a platform to experiment on:
– Offermatica, Optimost, …
– FREE Google Site Optimizer (in BETA), …
– Also found in some web analytics applications …
Adopt a methodology
Aggressively test, but be open to failure
Use experimentation to calculate ROI from your
investment in web analytics
by Eric T. Peterson
38. Adhere to the Process
A fundamental truth: web analytics is a process
Some companies are successful despite process
– There are often low-hanging fruit …
– Everyone likes the idea of “easy wins” …
But establishing process around web analytics is critical
to long-term, repeatable successes
by Eric T. Peterson
39. Several Fundamental Processes
Management Processes Operational Processes
Defining business objectives Mapping activities to click-stream data
Documenting activities Collecting and integrating data
Assigning ownership of analytics Validating data
Establishing goals Providing internal training
Hiring and allocating resources Generating and distributing reports
Defining change management processes Conducting and presenting analysis
Tracking web analytics ROI Making and measuring changes
Selecting technology partners “Tweaking” data collection
Researching new directions
Each process has easily defined inputs and outputs
Learn more at http://www.webanalyticsdemystified.com/wabp.asp
by Eric T. Peterson
40. ACTION: Incorporate Process
Document where measurement has broken down
Think about the last three times you failed to:
– Incorporate measurement into a new campaign …
– Incorporate measurement into a new site or project …
– Incorporate measurement into a new application …
Consider which questions you were unable to answer
Document the broken process with measurement,
reporting, and analysis as an integrated component
by Eric T. Peterson
41. Bonus Strategy: “Web 2.0”
Many marketers are intensely focused on “Web 2.0”
The emergence of:
– Distributed content, podcasts, vidcasts, …
– Social media, blogger influence, blog comments, …
– AJAX, RIA, RSS, XML, …
Much of what’s out there is difficult to measure using
traditional analytics applications
But that doesn’t mean you should give up hope!
by Eric T. Peterson
42. ACTION: Measure “Web 2.0”
Some vendors already support Web 2.0 measurement
– All that is typically required is careful adherence to process
Ideally all aspects of visitor/customer contact are
integrated into a single measurement environment
– RSS feeds bring visitors to the site to comment on blogs, interact
with AJAX RIAs, view pages, bookmark on del.icio.us, and
ultimately make a purchase
Talk to your vendor!
by Eric T. Peterson
43. Summary
The onus is on every site owner to UNDERSTAND the
metrics that are critical to their business success
– Rely on the metrics team for analysis, not numbers
– Remember: Analysis is the highest-value activity!
Site managers need to INCORPORATE
MEASUREMENT into design and marketing efforts
– Use checklists, requirements, diagrams, documentation, …
– Remember: You don’t know what you don’t know
by Eric T. Peterson
45. What Next?
Reference Guides
1. Web Analytics Demystified
2. Web Site Measurement Hacks
3. The Big Book of Key Performance Indicators
Online Resources
1. www.webanalyticsdemystified.com/ama
2. www.tech.groups.yahoo.com/group/webanalytics/
3. www.webanalyticsassociation.org
PDF Copy of Presentation
James Gardner
jgardner@aquent.com
Archived Webcast (available in 24 hours)
www.MarketingPower.com/webcasts
Questions for AMA
Marla Chupack
mchupack@ama.org
by Eric T. Peterson
46. Web Analytics Demystified:
Ten Simple Strategies for Using
Web Analytics to Improve Your
Online Marketing Efforts
Eric T. Peterson
March 6, 2007
Generously sponsored by Aquent (www.aquent.com)
by Eric T. Peterson