This deck outlines the fundamental strategies for growth hacking your startup to 1,000 users and beyond. (Presentation was created in 2013)
Watch the video of the presentation here: https://www.youtube.com/watch?v=n-ajQ0nk6FI
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
GROWTH HACKING MAGIC? GOING BEYOND THE HYPE TO TAKE YOUR BUSINESS TO THE NEXT...HubSpot
The hype around growth hacking casts it as a magical way to instantly grow your business. But, as Sean Ellis will show you in this talk, growth hacking isn't about magic at all. It's the practice of applying a relentless focus on analytics, insights and testing that leads to measurable results. The guy who coined the phrase goes beyond the hype to show you what growth hacking really is and how it can help take your business to the next level.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Growth Hackers have ushered in a new era of data and product-driven growth. Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
GROWTH HACKING MAGIC? GOING BEYOND THE HYPE TO TAKE YOUR BUSINESS TO THE NEXT...HubSpot
The hype around growth hacking casts it as a magical way to instantly grow your business. But, as Sean Ellis will show you in this talk, growth hacking isn't about magic at all. It's the practice of applying a relentless focus on analytics, insights and testing that leads to measurable results. The guy who coined the phrase goes beyond the hype to show you what growth hacking really is and how it can help take your business to the next level.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Growth Hackers have ushered in a new era of data and product-driven growth. Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
Growth hacking growth marketing talk at emerce eday 2016Growth Tribe
A talk about growth hacking, growth marketing, 5 second tests and how to build growth within organizations. This talk was given at the Emerce Eday summit in 2016
Growth Hacking: Tools, Techniques & Case StudyAnirudh Narayan
These slides contain the following:
1) What is product market fit, How to reach product market fit and how to quantify product market fit.
2) How to be data driven i.e. implementing processes and tools
3) How to set business goals and use other growth metrics.
4) Over 15 Growth Hacking Examples
5) Case study on how to take an educational product from 200,000 to 1,000,000 in annual revenue.
Finally setting/ creating a growth culture to make sure things are being implemented week over week.
Drumroll, please…. I’m excited to introduce you to our biggest, most requested webinar of the year: How to Create Your 2022 Marketing Plan (& Grow Your AUM by 25%)!
After working with thousands of independent financial advisors, we’ve really cracked the code on what works to help advisors get new clients. And that’s exactly what I go over in this time-sensitive, information-packed webinar.
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
Turning Stories Into Dollars: How to Create a Content Marketing Machine that ...Taboola
On August 26, 2015, Ran Gishri (VP of Audience Development, Taboola) and Josh Johnson (VP, Influence & Co.) led a webinar discussion on the strategies for creating and distributing content that will drive sales and increase conversions for your business.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
Query understanding is about focusing less on the results and more on the query. It’s about figuring out what the searcher wants, rather than scoring and ranking results. Once you’ve established this mindset, your approach to search changes: you focus on query performance rather than ranking.
Presented at QConSF 2016: https://qconsf.com/sf2016/presentation/query-understanding-manifesto
#GrowthDeck - Andrew Chen AMA by GrowthHackersGrowthHackers
GrowthHackers holds weekly AMA (Ask Me Anything) sessions with Growth experts from around the world. Andrew Chen a writer, entrepreneur and investor focused on mobile products, metrics and user growth. He has been an advisor to companies like Angelist, Product Hunt and Dropbox.
Find more great growth resources on GrowthHackers.com. Join the community and have your own questions answered by professionals like Andrew today.
Growthhackers.com/AMA
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.
Solução de Automação NFe Inbound (entradas com MIRO e MIGO automatizada) e CTE (com auditoria de frete) - Monitor INBOUND e Monitor CTE da GET. Tudo isso por uma fração do $$ de outras soluções semelhantes do mercado.
Congresso Gestão 2016 - Gestão financeira da conta frete: custos, margens, tr...E-Commerce Brasil
Gabriel Drummond, Co-Founder da Intelipost, fala sobre Gestão financeira da conta frete: custos, margens, tributos, rentabilidade no Congresso E-Commerce Brasil 2016.
Saiba mais em https://www.ecommercebrasil.com.br/congresso-gestao-2016/
Growth hacking growth marketing talk at emerce eday 2016Growth Tribe
A talk about growth hacking, growth marketing, 5 second tests and how to build growth within organizations. This talk was given at the Emerce Eday summit in 2016
Growth Hacking: Tools, Techniques & Case StudyAnirudh Narayan
These slides contain the following:
1) What is product market fit, How to reach product market fit and how to quantify product market fit.
2) How to be data driven i.e. implementing processes and tools
3) How to set business goals and use other growth metrics.
4) Over 15 Growth Hacking Examples
5) Case study on how to take an educational product from 200,000 to 1,000,000 in annual revenue.
Finally setting/ creating a growth culture to make sure things are being implemented week over week.
Drumroll, please…. I’m excited to introduce you to our biggest, most requested webinar of the year: How to Create Your 2022 Marketing Plan (& Grow Your AUM by 25%)!
After working with thousands of independent financial advisors, we’ve really cracked the code on what works to help advisors get new clients. And that’s exactly what I go over in this time-sensitive, information-packed webinar.
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
Turning Stories Into Dollars: How to Create a Content Marketing Machine that ...Taboola
On August 26, 2015, Ran Gishri (VP of Audience Development, Taboola) and Josh Johnson (VP, Influence & Co.) led a webinar discussion on the strategies for creating and distributing content that will drive sales and increase conversions for your business.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
When it comes to growth leaders in the tech industry, there are A LOT of people who can teach you about growth. I curated this list of the most trustworthy, knowledgeable, and helpful growth hackers in the business.
Query understanding is about focusing less on the results and more on the query. It’s about figuring out what the searcher wants, rather than scoring and ranking results. Once you’ve established this mindset, your approach to search changes: you focus on query performance rather than ranking.
Presented at QConSF 2016: https://qconsf.com/sf2016/presentation/query-understanding-manifesto
#GrowthDeck - Andrew Chen AMA by GrowthHackersGrowthHackers
GrowthHackers holds weekly AMA (Ask Me Anything) sessions with Growth experts from around the world. Andrew Chen a writer, entrepreneur and investor focused on mobile products, metrics and user growth. He has been an advisor to companies like Angelist, Product Hunt and Dropbox.
Find more great growth resources on GrowthHackers.com. Join the community and have your own questions answered by professionals like Andrew today.
Growthhackers.com/AMA
Focusing on the right aggressive growth goals can dramatically increase your company's overall growth rate, moving your team from random ideation to creative problem solving. In these slides, Sean explains how to set and achieve high impact growth goals. You’ll learn how to determine the ideal target and time frame for each growth goal and how to rally your team around a proven growth hacking process for achieving the goals.
Solução de Automação NFe Inbound (entradas com MIRO e MIGO automatizada) e CTE (com auditoria de frete) - Monitor INBOUND e Monitor CTE da GET. Tudo isso por uma fração do $$ de outras soluções semelhantes do mercado.
Congresso Gestão 2016 - Gestão financeira da conta frete: custos, margens, tr...E-Commerce Brasil
Gabriel Drummond, Co-Founder da Intelipost, fala sobre Gestão financeira da conta frete: custos, margens, tributos, rentabilidade no Congresso E-Commerce Brasil 2016.
Saiba mais em https://www.ecommercebrasil.com.br/congresso-gestao-2016/
A Pesquisa GKO | RC Sollis – Visão Gestão de Fretes Brasil 2016”, contou com o apoio do SETCESP e da ABRALOG. A pesquisa é uma iniciativa da GKO Informática, líder no mercado nacional com o TMS GKO FRETE, e da RC Sollis, empresa especialista em gestão de desenvolvimento de negócios em logística.
Investing in public health improves health and well-being while reducing the economic burdens of illness and disability- an important return on investment (ROI) for all Americans.
Nessa palestra, a intenção é fazer uma descrição temporal da evolução do teste de software até chegarmos no conceito de Agile Testing.
Além disso, apresenta-se as características esperadas de um agile tester, bem como ferramentas e metodologias para o aprimoramento da Qualidade na entrega de produtos de software.
Micro-Interactions in a 2.0 World (v2)David Armano
“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”
Looking for ways to grow your email list? I've got 60!
Get ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this webinar I will show you 60 easy ways to grow your contact list.
Here's what I will cover:
* Why someone should join your contact list and what's in it for them
* How to ask people to join your list "face-to-face"
* How to use social media to grow your list
* How to grow your list on your website or blog
* How to use print material to get people to sign up
* How to use events to help grow your list
* How to use incentives and giveaways to grow your list
Simple Marketing Tactics To Grow and ThriveMad Mimi
Simple Marketing Tactics for Independent Business Owners! In this webinar, Dean Levitt covered tactics that small businesses can use to grow their subscribers, compete with the big brands for search engine visibility and send effective email newsletter.
The first section tackles the perfect placement of email sign up forms.
Second, Dean tackles SEO with semantic markdown, schema and review sites. Included are some great techniques for local search engine visibility.
Finally, Dean looks at effective goal setting for emails, compelling subject lines, link placement and more.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Vibes Communication is top digital marketing agency in Delhi NCR India. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Slides are prepared for the understanding of world people to introduce our pride in bringing the digital market to sunshine and also we immensely work to make sure that we focus on customers .
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Similar to Growth Hacking to 1,000 Users & Beyond (20)
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5. digitalocean.com!
P.S. I Love You! Get Your
Free Email at Hotmail.!
When they sold to Microsoft 1.5 years after launch, Hotmail had!
12 million users. There were only 70 million internet users at the time.!
Hotmail Example!
9. digitalocean.com!
• Make mistakes!!
• Offer it for free!!
• Interview your early adopters!
• Set a budget and goals!
• Measure conversion rates!
When acquiring your first 100 users…!
10. digitalocean.com!
Channels! Spend! Sign Ups! CPA!
Banner Ads! $100! 5! $20!
Social Media! $500! 10! $50**!
Email! $50! 25! $2!
Retargeting! $1,000! 250! $4!
Totals & Averages
$1,650
290
$5.69
“**Social Media’s CPA is too high, it might be time to shut it off and
allocate more budget into email and retargeting.”!
Build Monthly KPI Reports!
13. digitalocean.com!
KPIs! Current Month! YTD Average!
LTV! $214.35! $230.44!
CAC! $8.04! $6.56!
Churn! 6.20%! 4.50%!
LTV:CAC! 26.64x! 34.65x!
CAC Recovery! 0.61 Month(s)! 0.49 Month(s)!
“The best SaaS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high
as 7 or 8. And many of the best SaaS businesses are able to recover their CAC in 5-7
months.”!
!
Source: http://www.forentrepreneurs.com/saas-metrics-2/!
Health Metrics (Sample)!
22. digitalocean.com!
• Make signing up very simple. 1-2 fields that simply collect email and password are
ideal and some of the most popular websites such as DigitalOcean, Slack and
Kissmetrics sport an in-line one to two field sign up form. !
!
• Demo your product in front of an audience and offer a credit / promo (we demoed at
New York Tech Meetup and acquired our first 50 customers via a $50 promo credit)!
!
• Include promo codes in ad text for campaigns. This will increase conversions and
lower your CPA.!
Free Trial / Promo Codes!
23. digitalocean.com!
• Write and publish high-quality content that appeals to your ideal customer!
• Aim for 20 posts per month / 5 per week!
• Lists make create topic headlines (Buzzfeed tactic). Use odd numbers.!
• Google likes longer content (500+ words per page).!
• Can’t hire a writer? Pay customers to write content for you (we pay $200 per tutorial).!
• Conduct keyword research using Google’s Keyword Tool or Google Trends!
• Include CTAs (e.g. Newsletter form)!
• Optimize headlines and meta descriptions (include H1, H2, H3 tags)!
• Optimize URL strings using dashes (e.g. yoursite.com/what-is-growth-hacking)!
• Build links through guest posts, product reviews, etc.!
Content Marketing / SEO in 90 Seconds!
24. digitalocean.com!
• To ensure you are driving high quality traffic
to your website, you must evaluate conversion
rates, time on site, pages per visit, bounce
rate, etc. We used Google Analytics and in-
house reports.!
• Evaluate common attributes of users who
have become an active customer (device,
OS, location, keyword they used in their
search, etc.)!
• Track campaign performance using Google
Analytics URL Builder
Analytics in 90 Seconds!
25. digitalocean.com!
• Find websites that have ad
space with extremely low
CPMs (cost per thousand
impressions)!
• BuySellAds.com and
BuyAds.com are great display
platforms to research and find
ad space on websites that
speak to your target customer!
Include Incentive & CTA!
Short Headlines Work!!
Display Advertising in 90 Seconds!
26. digitalocean.com!
• Target individual writers that write content within your industry!
• Be brief with your pitch!
• Save big stories for major publications.!
• Build relationships with writers. Keep them in the loop.!
• Work your network. You may be surprised that you have a close
friend that knows a writer at a major publications (this is how we
secured our first exclusive on TechCrunch).!
PR in 90 Seconds!
27. digitalocean.com!
• Insert retargeting tracking code on all prospect facing site
pages (make sure to have a burn list created to not target
existing customers)!
• Facebook Retargeting (FBX) through AdRoll and Google
Display Network is a great way to generate signups at a low
CPA!
!
• Don’t discount “View-Through-Conversions” too heavily. If
they see your ad, they become influenced. This is where
multi-attribution tracking tools like Convertro come in handy.!
Retargeting in 90 Seconds!
28. digitalocean.com!
• We recommend building your own in-house referral program.
Otherwise, GetAmbassador.com is a great tool for referral
automation. !
!
• Incorporate easy social and email sharing!
!
• Pay via users with credits vs money!
!
• Implement a double-sided incentive (give $10, earn $10)!
Referrals in 90 Seconds!
29. digitalocean.com!
On August 26 2014, we launched
our double sided referral program
and 2 months later generated over
6,000 referrals, the highest number
of referrals in a single month to
date.!
Our NPS = 69!
DigitalOcean’s Double Sided Referral Program!
30. digitalocean.com!
• Create a social media influencer target list!
• Engage, re-tweet, and favorite to get on their radar.!
• Reach out to prospects with promo codes. Find them
using search.twitter.com.!
• Implement a social tool to manage multiple profiles
(e.g. Hootsuite)!
• Leverage Twitter’s ad platform to target followers of
your key influencers or competitors!
• Facebook Ads have a low CPC. You can select your
perfect audience to target based on demographics
and interests.!
• Answer highly visible questions on Quora!
• Actively participate and answer Tweets and mentions
in a timely manner!
Social Media Marketing in 90 Seconds !
31. digitalocean.com!
• Collect as many email addresses as possible!!
!
• A/B test every email – focus on subject lines (shorter subject lines
produce higher open rates)!
!
• Add large call to action in every email and include incentives (e.g.
promo code)!
!
• Best time to email is between Tuesday-Thursday and 11am-4pm EST!
!
• Implement drip email automation (we use Customer.io) over 1 week
to educate and incentivize users to eventually convert!
Email Marketing in 90 Seconds!
35. digitalocean.com!
• Waiting lists / invite only (we plan to use this tactic for our
next major product launch)!
• OAuth login – easy signup with your Google/Facebook/
Twitter/GitHub/LinkedIn accounts!
What We Haven’t Tried…!