Neelamerica - Company Overview (July 2015)
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Neelamerica provides business and strategy expertise to help clients improve their chances of success in new product launches, industries, branding, and commercializing technology. They focus on the consumer packaged goods sector and work at all levels of an organization, bringing experience in finance, marketing, sales, and operations. Neelamerica specializes in business analysis, modeling, strategy development and marketing, and has talent for exploring, developing, and validating disruptive business solutions. Their services include business modeling, exploring disruptive businesses/categories, developing marketing and business strategies, conducting business analysis, leading project teams, developing commercialization strategies, conducting consumer research and validation, developing brand and branding strategies, creating marketing plans, and developing packaging and marketing concepts
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Carl Larson Resume v1 ENTERPRISE SOFTWARE AND SERVICES SALES LEADER
Neelamerica - Company Overview (July 2015)
- 1. Potential Projects/Needs: Company Overview Neelamericaprovidesbusinessandstrategyexpertise toenableitsclientsto improve theirchancesof successinnew productlaunches,understandingof industries/capabilities,brandingandbrandstrategydevelopment, salespitches and commercializationof technology. Focusingon the CPG sector,Neelamericaworks atall levelswithinanorganization, bringingabreadthof finance,marketing,salesandoperationsexperience toitsclients. While specializinginbusiness analysis,modeling,strategydevelopmentandmarketing,Neelamericaalsohasa talentfor exploring,developingand validatingdisruptiveconsumerandbusinessmodel solutions. Skills/ServicesOffered: SKILLS DESCRIPTION BusinessModeling Developdifferentbusinessmodels(e.g.financialmodelandvalue chaincreation) DisruptBusinesses/ Categories Explore,develop,test/validate andexecute disruptive businesssolutionsincluding businessmodels, products,consumersolutionsanddistributioncapabilities BusinessMarketingStrategy Developamarketingorbusinessstrategyforabrand or new productoffering BusinessAnalysis Conductanalysisagainstspecificbusinessquestions/issues(e.g.BusinessReview,pricing analysis,SKUoptimization,issueidentification/resolutionplandevelopment,etc.) ProjectLeadership Lead a projectteamto commercializeaproduct,productupgrade or communication idea/concept CommercializationStrategy Develop conceptsand/oracommercializationstrategy(e.g.WHO,WHATand HOW; conceptdevelopmentandqualification/validation) ConsumerLearningand/or Validation Lead consumerunderstanding strategydevelopmentandexploratoriesthrough consumerresearchandqualification Brand and BrandStrategy Development Create a brand strategyandbrand equityparametersenablingthe developmentof productdesign,packaging,marketingmaterials,etc. MarketingPlanning Create a full marketingplanfromstrategytotouch-points(markingchoicesacrossall touch-points) tobudgeting/fiscal yearplanning PackagingandMarketing ConceptDevelopment Developingconsumerinsightandmediumstrategyspecificpackagingandmarketing concepts(renderingspriortoengagingan agencyand/ordesigner) MarketingMaterials Work withagencypartners(includinghelpingtofindandevaluate agencies) toexecute a conceptacross all touch-points(e.g.Massmedia,targeted,influencer,socialmedia,in- store,etc.) CustomerSalesStrategy Develop customersalesstrategies(e.g.overlayingyourbrand/businessstrategywiththat of the retailer) andsalespitches/decks Execution Lead implantationof strategiesin-marketup-toandincludingproductdevelopment, designingproducts/brands, marketingmaterialsandpitchingtoclients/retailers. AnythingElse Justbecause itis notlisted,doesnotmeanIcannot do itor figure itout. If you have otherneeds,feel free to ask;if I cannot doit, I maybe able tofindsomeone thatcan. Clients: Neelamericaworkswithclientsrangingfromstart-upsto100+ year established$250+MM companiesandexpanding across multiple categoriesincluding petfood,snacks,aircare,home cleaning, home improvement, electronics,energy, healthcare, home servicesandmarketing/media. More detailedbioand/orresume canbe furbisheduponrequest. 14864 merlin oval north royalton ohio 44133 937.671.3722 neelamerica@gmail.com