The document discusses how mobile developers can embrace responsibility and turn it into business opportunities. It provides examples of how developers could address responsibilities around privacy, security, accessibility, and data portability by adopting a "lighthouse model" of leading by example or a "pickaxe model" of creating tools to help others. The talk encourages developers not to fear responsibility and instead find ways to sell solutions that help audiences and other developers meet their responsibilities.

1. Apps World Europe 2012
With Great
Responsibility
Comes Great
Opportunity
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2. opportunity
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3. business opportunity
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4. why?
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5. “I don't wanna!”
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6. audiences want you to “wanna!”
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7. lighthouse model
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8. cater to the audiences
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9. meet responsibilities
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10. exceed responsibilities
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11. goal: sales to that audience
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12. pickaxe model
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13. selling pickaxes in a gold rush
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14. make it easier to “wanna”
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15. help others meet responsibilities
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16. sell services, tools, etc. to that end
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17. example #1: privacy
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18. why privacy?
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19. It’s not really a secret, per se, but
there’s a quiet understanding among
many iOS app developers that it is
acceptable to send a user’s entire
address book, without their permission,
to remote servers and then store it for
future reference. It’s common practice,
and many companies likely have your
address book stored in their database.
Dustin Curtis, Febrary 8, 2012
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20. Carrier IQ is able to query any metric from a
device... The scope of the word metric is very
broad though, including device type, such as
manufacturer and model, available memory and
battery life, the type of applications resident on
the device, the geographical location of the
device, the end user’s pressing of keys on the
device, usage history of the device, including
those that characterize a user’s interaction with
a device.
Trevor Eckhart, November 12, 2011
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21. lighthouse model for privacy
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22. minimum permissions
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23. optional permissions via plugins
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24. privacy policy with teeth
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25. third-party audit
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26. pickaxe model for privacy
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27. offer such audits
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28. data tagging and inspection
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29. seal of approval
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30. example #2: security
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31. why security?
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32. This HOWTO will guide you
through the process of cracking
the pin used to encrypt an
Android device (Ice Cream
Sandwich and Jelly Bean) using
brute force on Santoku Linux
Community edition.
Santoku Linux Blog, September 17, 2012
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33. lighthouse model for security
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34. encrypted storage
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35. encrypted communications
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36. minimum surface area
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37. third-party audit
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38. pickaxe model for security
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39. offer such audits
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40. “pen testing”
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41. better tools, libraries for encryption
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42. seal of approval
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43. example #3: accessibility
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44. why accessibility?
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45. The links on this page provide a starting point for
locating information on government policies
relating to Web accessibility in different
countries around the world. Information linked
from this page may include laws, regulations,
policies, directives, government-related
standards or guidelines, or implementation
guidance which relates to Web accessibility, as
well as government speeches, press releases,
etc.
W3C WAI Policy Page, September 18, 2012
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46. benefits for all users
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47. lighthouse model for accessibility
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48. offer multi-modal inputs
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49. touchscreen
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50. device-hosted pointer
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51. external pointer
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52. voice
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53. offer multi-modal outputs
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54. visual
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55. auditory
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56. haptics
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57. Smell-O-Vision
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58. third-party audit
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59. pickaxe model for accessibility
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60. offer such audits
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61. accessibility app frameworks
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62. automated accessibility testing
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63. seal of approval
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64. example #4: data portability
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65. platform migrations
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66. multi-device users
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67. lighthouse model for data portability
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68. standards!
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69. export/import → sync
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70. pluggable back-end service
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71. recipes for data migration
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72. third-party audit
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73. pickaxe model for data migration
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74. offer such audits
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75. document databases
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76. frameworks around document databases
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77. frameworks for data synchronization
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78. more tools, libraries, services
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79. summary
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80. do not fear responsibility
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81. do not fear responsibility... too much
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82. embrace responsibility
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83. sell responsibility
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84. sell responsibility to audiences
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85. sell responsibility to developers
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86. sell ways of addressing responsibility
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87. With Great
Responsibility
Comes Great
Opportunity
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88. Speaker Contact
Information
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