The document emphasizes the importance of translation and localization for businesses targeting global markets, particularly through websites and mobile applications. It highlights that localized apps improve user engagement, as people prefer applications in their native languages, and outlines challenges in maintaining brevity and appeal in translations. The text also advises businesses to consider target audience specifics and qualifications of translation agencies when localizing their apps.

1. LanguageNoBar
Relevance of Translation
in this Era of
APPLICATIONS
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2. LanguageNoBar
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More and more businesses these days are targeting
the global market. Different countries speak different
languages and thus, to present information in the
native language of the target audience is one of the
key marketing endeavors for global marketing. We
regularly observe that more and more organizations
are getting their websites translated into multiple
languages. Website is the first face of any business.
Thus, a website localized into visitor's native
language is sure to generate more leads than the one
in a common language such as English.
this techno savvy era, multiple web and mobileIn
applications are launched daily. Almost each and
every e-business these days is launching its mobile
application. Mobile apps can be on different
platforms such as Android, iOS or windows mobile.
Many a times, different versions (supporting different
mobile platforms) are available for the same mobile
application, so that it can be installed on any mobile
phone such as Samsung Note (Android), an Apple
iphone (iOS) or a Nokia Lumia (Windows Mobile).

3. LanguageNoBar
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Similarly, mobile
applications can be
installed by any
smart phone user
across the world.
When a mobile app is localized, all the data
in the application needs to be translated to
the target language – instructions, complete
user interface, user reviews etc.
"Data and surveys
show that a person
is more likely to
download and
install a mobile
application that is
in his/her mother
tongue. Thus, to
increase the user
base of a mobile
application, mobile
app localization
services are
becoming a
mandate".
mobile
app localization
services

4. LanguageNoBar
As the text used in mobile apps is normally very
compact – mostly punch lines are used by the
developers. So, one of the challenges faced by a
translator/mobile app localization company while
translating a mobile app is that the text in the target
language must retain the punch as per the source and
should be brief and compact.
Also, many applications that involve
music lyrics and want the users to
read them in their native language
need to have the lyrics 'transliterated'.
Now, transliteration (many a times
confused with translation) simply
involves writing text in the target
language using the script of target
language.
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Thus, while localizing a mobile app, the
translator/agency must keep in mind the mobile app
type, the target audience, the target age group etc.
Thus, a mobile app that is focused on music will
involve more transliteration than a mobile app that is
based on legal stuff. Also, the age group that the
mobile app is targeting helps decides the
lucidity/complexity of the language to be used –
language used in an app that targets children has to
be very simple, clear, and joyful than an application
that targets corporate employees.
In a nutshell, for global
reach, mobile app localization
is rapidly gaining prominence.
While choosing a translation
agency to get your app
localized, you must check the
certifications that the company
has, the qualifications of its
translators, its quality policy
and its client base.
LanguageNoBar is an ISO 9001‐2008 and EN 15038:2006 cer fied Localiza on company
headquartered in New Delhi, India. The company offers professional transla on,
localiza on services in 150+ languages that include European, Asian, Indian, American,
African languages.