City Year Talk
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The Talk That Will Change The World!
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City Year Talk
- 1. Pitch Yourself Pitch YourselfHow to sell yourself & Get attention.
- 2. Talk Outline 0 Helpful tips on careers and life! 0 Honest Advice & The Truth 0 Who I am 0 What I’ve done to date 0 What I’ve learnt 0 Insights into the industry 0 Making yourself standout 0 How to sell yourself 0 Inspiring round up!
- 3. Who am I? 0 23 Year old entrepreneur 0 New marketing agency – Our Marketing Guys LTD 0 Very unconventional 0 Examples?
- 4. First Job 0Morrisons, Tesco, McDonalds – YAWN 0Wrote a list of my favorite places 0Manchester United 0Boring CV
- 5. 0United’s newest signing 0Taught bar tending skills 0Working in the exec boxes – crazy tips 0Jealous friends!
- 6. First Business 0Spotted that there were no decent places to get advice on first cars 0Bought a car anyway 0Started a blog (The 3rd Knipple) 0Wrote about my experience
- 7. 0The school started using it 0Gossip site! 0Teacher backlash 0‘Put me on the map’
- 8. Don’t trust me with a debit card & Google! 0Buying titles, lordships, doctorates etc 0Disagreement with my mum 0Bought a Lordship 0I’m officially Lord Simon Jacobs
- 9. 0On my debit card, bank accounts etc 0Bank meetings - I am Lord! 0Fun in New York 0Upgrades and free stuff!
- 10. Getting Involved 0Didn’t really like my uni or course 0Got involved in societies to keep busy 02 x Business societies & 1 Fraternity 0Vice President of Aepi Nottingham
- 11. 0Famous alumni (Mark Zuckerberg) 0Free trip to New York & Waldorf Astoria 0Free accommodation wherever I go 0Large and wealthy network of Alumni 0I said yes and took the opportunity!
- 12. Classically Good Looking 0Not me, my classic car 0Save money buy selling first car 0Didn’t miss having a car 0Insurance quote were madness 0Classic car insurance = much cheaper! 0Thoughts classics were for 50 year olds
- 13. 0Found a bargain, insurance & bought it! 0Picked up on a snowy night = Stupid! 0Used it for Uni2 marketing 0Learnt about cars 0Worth more now than when I bought it!
- 14. Second Business 0Union magazine – Stopped printing 0Decided to start my own magazine 0Got various students involved 0Started selling advertising 0Raised enough for the first edition!
- 15. 0First ever Uni2 Know – March 2012 0Caused a stir on campus 0Got told off! 0University NOT high school 0Won several awards
- 16. 0New business partner 0New investor 0Uni2 Know morphed into student service Co 0Still a student 0Lack of support from University
- 17. 0Living my course! 0Defied all odds, tellings off 0Managed to run business and uni 0Graduated in 2014
- 18. Why am I here today? 0Set in the office twiddling thumbs 0New challenges and opportunities 0We’re up to date now… 0Life story over! 0Some examples of no status quo etc
- 19. What have I learnt? 0Age and experience aren’t excuses! 0The supreme master – Mark Zuckerberg 0Leading the way for young people 0Need to be 50+ to run a company? No.
- 20. 0Discussions in board meetings 0Knowledge of market – my way of thinking 0Elders aren’t superiors 0Know when to take advice
- 21. 0Hiring someone who was 46! 0He knows what he’s doing… 0Finally spoke my mind 025, 23 or even 19 0Know how the world works
- 22. 0All resources, skills & knowledge 0Youtube – blessing! 0Taught myself – Adobe, car maintenance, design etc 0Learn how to do stuff!
- 23. 0No idea what I was doing! 0Not a closed book 0Use what’s around 0Online & colleagues 0Made money and a new skill
- 24. Money is not an issue! 0All aspects of life 0Want better pay 0More interesting jobs 0More opportunities 0Why don’t you just go and do?
- 25. 0No responsibilities 0Something new with a drop of the hat 0We have power! 0Ability to work for 48 hours 0Our older ‘competition’ can’t!
- 26. 0 Old people have to learn social media 0 “I don’t have the money” 0A new business costs £100 0Worrying about the future? 0Buy a house with cash! 0 Don’t follow the herd! 0Primetime – no excuses
- 27. 0Jobs, uni, football teams, dating, investment etc 0Venture Capitalists want failure! 0Learn more from failure 0Biggest investors demand failures! Rejection, failure & mistakes
- 28. 0Applied to marketing agencies 0Confident 0Strong CV 020 applications 0Applied through online routes…
- 29. 0Not a single response! 0CV not good enough? 0Better candidates? 0Wrong role? 0Didn’t even see application?
- 30. 0Mad Men - How to beat the system 0Want at least a response 0Assumptions; 0 Hundreds of applications 0 Owner of the business wont be involved 0 Marketing companies – want creativity 0 Taking risks wont backfire!
- 31. 0Looked for address of companies online 0Looked for management names 0Ideas to get noticed: 0Individual letters 0Masks of my face 0First effort didn’t work – so why not!? 0Sent 15 letters!
- 32. 0Got my first response! 0Dear Simon… Great idea 0Second response! 0Interview! 0Third response! 0Information passed on 0I was as good as I thought 0Knew how to market myself
- 33. Permission? Apologise after! 0A real life lesson! 0Live by this rule 0Nottingham Council didn’t like us 0Play naïve, I know nothing!? 0Layers and layers of red tape!
- 34. 0Not an idea situation 0Bend the rules slightly 0Won’t give permission, just apologise after 0Take decisions – people like initiative
- 35. 0Laws for distribution 0Religion and charities 0Uni2 Religion 0Didn’t want to offend 0I <3 loopholes! 0Don’t wait, use initiative!
- 36. Marketing Industry & Young People 0Changed a lot & not at all 0Offices like Mad Men 0Sexist behavior & bloated business 0Young people slaving away
- 37. 0Two routes into the marketing world; 0Hard work and a long time 0Climb the company ladder 0Very well respected 0Independence 0Challenge status quo 0Focus on one skill 0Leapfrog contemporaries
- 38. How has marketing changed? 0Digital! 0Catch the digital wave = Winner 0Everything is measurable 0Test, test, test & test again 0Not guess work
- 39. 0Know Facebook? Have a massive Insta following? 0Companies want you! 0Social Chain – Uni drop outs 0The social media super group! 0Super powerful, lead the way 0Make something Trend in 30 mins
- 40. 0Biggest companies in the world – Young people! 0Well educated? Great! 0Focus on something specific – become #1 0Tap in now and rule 0Surround yourself with similar minded people 0Set yourself apart 0Cheat, lie & steal! 0Good artists copy, great steal
- 41. How to sell yourself 0Bullet point & be concise 0Attention spans are SHORT!! 0Remove jargon 0Invite conversation and intrigue 0Video yourself!
- 42. 0Family & friends – ask for honesty! 0Talk about what you’ve learnt to date 0Oversell on your ability (nothing factual) 0Set yourself apart anyway you can (City Year) 0Exploit it, manipulate it to fit your cause! 0Understanding of the 5-10 year old market! 0A massive market – you’re an expert!!
- 43. 0Apply it, manipulate and get that job!! 0Before they realise you exaggerated – LEARN!! 0All perception, dress like you have the job 0Ooze confidence even if you don’t have it 0Have a shot, play metal music, whatever! 0You’ve been asked to interview, they like you 0Exploit recruitment agents 0Awful people, commission, commission etc 0Push & pester. You’re incredible!
- 44. Online Profiles 0You are a brand 0Consistency across all platforms 0Colours, filters, wording & pictures 0Easily recognised, conscious decision 0Don’t be boring! 0How we wish we lived our lives, make yours seem amazing!
- 45. Facebook & Twitter 0Completely hidden and un-findable 0I’ll find it & think you’re hiding something 0Commonsense 0Teachers – students will find you! 0Applying to something creative? Be creative! 0Only a surface look
- 46. Linkedin 0Proper picture, no fuzziness 0What do people want to see immediately? 0Links that work 0Give yourself a good title! 0Head of Creative 0Family & Friends 0Connections & Following
- 47. How to start a business – literally! 0Think of a name. 0Companies house website 0LTD, PLC, Sole Trader? 0Pay the fee – You own a business 0Business bank account. 0Accounts a year later 0Job done.
- 48. How to start a business – Conceptually 0Find a gap in the market 0Pick something you know or are good at 0Test it, ask people about ‘your friends’ business’ 0Fake pages, websites and posters etc. Clicks?
- 49. 0If they click… Great! 0If not? Start marketing! Test feedback. 0Create a prototype – Pretend! 0Need tech or specific skills? Get a partner! 0Loans, grants & investors are dime a dozen 0Upto 49% to give away 0Just do it! Don’t wait! 0Regret things you don’t do!
- 50. How to pitch your business 0Bullet point, be consice 0No Jargon!! 0Invite questions 0Show learning – what have you done to date? 0Ooze confidence
- 51. Outline of pitch 0Names & Team 0What is the problem you’re tackling? 0How? 0Target Market 0Competition? 0Milestones? 0Why do you want to do it?
- 52. How to prepare for a pitch 0Write it out word for word 0Make it your own 0Go to park or open space and practice! 0You’ll look odd, but excellent experience 0Video and watch back 0Family and friends, honesty!
- 53. Summary! 0Read these books; 0Yes Man – Fave book ever! 0Lean Start Up – Great advice for life 04 Hour Work Week
- 54. Clichés 0Think outside the box 0Just do it 0Young people are powerful! 0Youtube is your best friend 0Permission is a waste of time 0Get to the point 0Stand out!
- 55. Simon Jacobs Head of Creative Our Marketing Guys LTd 0 If you want any more advice email me! 0 Follow me on Twitter 0 Add me on Facebook 0 Like Our Marketing Guys on Facebook 0 Follow me and Our Marketing Guys on Twitter 0 Add me on Linkedin and Follow Our marketing Guys 0 Any questions? Thank you!!!
Editor's Notes
- Hi guys, thanks for having me, my plan today is to provide some helpful tips for not just your careers but ‘life in general’. I dislike the talks a lot of people give, they tend to be high level flimflam that you can’t do anything with, they also tend to skirt around things and not provide honest advice, so I’m going to provide just that. The truth and the ways big companies and successful people get ahead. I’m going to be talking about ways to make yourselves stand out. How to sell yourself essentially and how to ‘pitch’. I’m hoping to provide some informative and enjoyable anecdotes along side some practical advice you can apply when you leave here today.
- So, who am and what are my ‘credentials’, what are my experiences to date? I’m a 23-year-old entrepreneur. I started my first business when I was in 6th form and am currently working on my forth business. The new business is a marketing agency, so the early stages of that entails doing things like this, hosting talks, getting my face and brand out there, so here I am. I’ve never really been very ‘conventional’; I find that I tend to think differently to other people. Much to my mum’s stress levels (and Rachel can attest to this) I’ve never just ‘been normal’ or just followed the crowd. I’ll give you some examples shall I?
- My First Job: In year 10 or 11 when all my friends were applying for their first jobs to the standard stock of companies; McDonalds, Morrisons, Tesco etc etc I elected to be slightly more ambitious and so I thought outside the box and wrote a list of places and companies I’d like to work for. The first on the list was Manchester United. I sent in my fairly unsubstantial CV over to them and some how managed to blag an interview. I Turned up on the day and left with a job. I was United’s newest signing and got the job of serving the sponsor boxes. I learnt bar tending skills, got outrageous tips and got to watch pretty much every single match from a box. My friends were extremely jealous, but had they not just followed the herd and thought for a second they could have been in the same position.
- My first business: I was looking for advice on my first car, I looked online, watched Top Gear and read some magazines etc, but couldn’t find any decent or practical advice. I ploughed on and bought the best car I could. I loved my car and wanted to share my thoughts and experience with others so that they could use it to compare. I started a blog, I called it the 3rd Knipple (don’t ask), and this blog was my first business. People in my school liked what I was sharing and many wanted to share their own thoughts too, I quite quickly built a team of writers, however it got away from me slightly and eventually turned into a school gossip site. I was forced to shut it down due to some ‘unfortunate’ things said about a teacher on it. I was chuffed about this to be honest. It ‘put me on the map’ and proved to me that I could create something that people wanted and it got me into a few cool places as well like the Gadget Show live on a press badge.
- Don’t trust me with a debit card and Google: One fateful evening, after a long day of 6th form I was browsing the Internet and started to read about people buying titles, doctorates and more. After a bit more research and a heated discussion with my mum I bought myself a Lordship. Ever since I have officially been Lord Simon Jacobs. It has been some of the best money I’ve ever spent! I put it on all bank stuff, so it’s on my debit cards, my accounts and whenever I have a bank meeting I get to enjoy watching the manager come out looking for a grey haired man “Lord Jacobs” and then I get to stand up. Excellent. I’ve used it to sneak around New York, get out of being arrested and several free drinks and upgrades amongst a few other things.
- Getting involved: I wasn’t the biggest fan of my course or my university, however I was determined to make the most of it. I was involved in starting and running several societies at university. Two were business related and another one, which is an American Fraternity (which reminds me of a lot about city year’s culture). I was officially made Vice President of the Aepi Nottingham Fraternity, with that I got a free trip to New York, had the opportunity to meet famous alumni, have dinner on a battleship and stay in the Wardorf Astoria (where the President stays when he visits New York). Being a ‘brother’ of Aepi means that wherever in the world I am be it France, Israel, America and even parts of the UK I have somewhere to stay for free. Aepi is also a massively powerful organization in the US and have a very healthy network of wealthy and powerful alumni, something I’m now proud to be part of. If I had just said no and not taken the opportunity I wouldn’t have had all of the ridiculous experiences.
- Classically good looking: Not me, my classic car. Before I went to university I sold my car, I thought the cash would be more useful than the car and that I’d save a lot on insurance as well. A few months ticked by and I didn’t miss it too much but through doing a bit of work and other bits and pieces I had managed to make some money… therefore I was looking into some cheap cars. I found some terrible cars and what made them even worse was the insurance quote I got for them. They were absolutely laughable. Again after some research online I found out that insurance for a classic car is at least 50% cheaper than a normal car. I’d always wanted a classic car but thought it’d be when I was 50+ and had retired. Never the less I started trawling the listings and came across this glorious white MGB going very cheap. I checked the price of insurance and pretty much bought it on the spot. I went to pick it up on a very very cold, snowy night and what also turned out to be one of the most dangerous & silly evenings of my life. It was Christmas time so I travelled from Manchester to Nottingham on the train to pick it up. I planned on driving it back on the 100-mile journey. A few things I didn’t count on however were, the crazy darkness, the god-awful headlights (the car is over 45 years old) and the snowy roads. I was fortunate that the roads were empty as I was sliding, skidding and spinning about everywhere; it was a mix of awful roads and me not fully knowing how to drive a classic car properly. Some how however I did make it back home in one piece and I have had the car ever since! You know how they say the best way to learn your surroundings is to get lost and find your way out, essentially I did something similar here, it was a crazy learning curve but I’m now ultra confident about any car I step into and drive. We’ve used it as a marketing prop for my other business, as a daily driver for 2 years and now I’m learning how to restore classic cars with it and setting up a course for people who also want to learn. Buying it was easily one of my best decisions; it’s also worth more now than it was when I bought it so take that Fiat Cincentquento! (btw, I actually like that car, it’s just the Inbetweeners car so easy to find a picture!).
- The Second Business: In my first year at university I wanted to get involved in the union’s own magazine and carry on my love of writing, however the year I got there the magazine stopped printing and pretty much ceased to be. Over the summer I decided that I’d take it into my own hands and start my own magazine. I knew absolutely nothing about printing, designing or journalism, but hey ho. I contacted a bunch of journalism students, design students and a few printers, all of which were very supportive and keen for me to go ahead with my plans. I thought about it all summer and once university started again I went around all the local businesses to tell them about my idea and see whether I could get any support for the magazine and sell some advertising. I’m rather pleased to say that I managed to raise enough, together with a grant from the entrepreneur’s center to do the first print of 5,000 magazines. We got to work, wrote a bunch of articles, designed it all and in March of that year the first ever Uni2 Know was released. Once again I managed to cause a bit of a stir on campus and I was pulled into the marketing department of the university because they weren’t too keen on some of the content etc. I told them how I was a bit upset that instead of being congratulated and complimented on my entrepreneurial spirit I was getting my wrists slapped. Their faces went rather red and they didn’t try to tell me off again. That felt quite nice. Something my fellow students failed to realise was that it wasn’t high school any more and you could call out and challenge the authority. Anyway, following all of that I entered and won several young business awards around Nottingham, gained a new business partner and my first investor. The magazine quickly snowballed into something much bigger. We are now a group of companies called the Uni2 Group and we have an estate agent, a discounts company, a travel company as well as a few others. Whilst all of this was happening I was still at university. I was under constant pressure from course leaders, lecturers etc to concentrate on my studies. Now, although I don’t disagree with them I was a bit disappointed in their lack of support, once again for a student starting a business (especially as it was meant to be a business university and I was on a business course, I was living my course, not just studying, but what can you do!) I defied all the ‘advice’ and telling’s off from university, lecturers, family etc and continued to do both. I managed to grow a successful and growing business and pass my exams. I successfully graduated in 2014.