Mitchell Weisman, founder and CEO of LifeStreet Media, gave a presentation at AppNation IV about unleashing the potential of the app economy. He discussed three big things that require analyzing data and problems at increasingly granular levels: 1) averages can lie, so data needs to be examined at smaller subgroups; 2) real-time bidding is huge because it allows bidding on individual impressions rather than large impression groups; and 3) high-velocity testing has come of age and is required, as automated testing of many small changes can yield large improvements in outcomes. Weisman emphasized that success often comes from "breaking problems down" into increasingly small pieces to better understand variability.
Video marketing presents many benefits for internet marketers such as maximizing brand recognition, engaging audiences, solidifying an online presence, building trust with clients, and boosting sales. To succeed with video marketing, entrepreneurs should create high quality videos using a good camera on a tripod and conduct themselves professionally by being honest, positive, and active. Rehearsing beforehand can also help those new to making videos feel more confident.
The document provides a yearly scheme of work for English lessons in Year 3. It outlines the weekly themes, learning outcomes, and skills to be developed for each theme. The themes include the world of self, family, friends, grammar items, stories, plants and trees. Each week focuses on listening, speaking, reading and writing skills related to vocabulary, sounds, phrases, comprehension, dictation and more. The document provides detailed guidance for teachers on what to teach and the listening, speaking, reading and writing objectives for students over the course of the academic year.
Appnation iv google analytics presentationAPPNATION
Mobile apps are a major part of the digital landscape, with billions of apps downloaded annually and mobile app revenues expected to reach $46 billion by 2016. Google Analytics provides tools to help app developers and marketers better understand user acquisition, engagement, and monetization across the entire mobile app lifecycle in 3 sentences or less.
The Harlem Renaissance was a cultural movement in the 1920s and 1930s led by African American artists and writers seeking self-expression. Centered in Harlem, New York, it featured prominent figures in music like Duke Ellington and Ella Fitzgerald, and in literature like Langston Hughes and Zora Neale Hurston. The movement arose from increased racism in the South and the Great Migration of African Americans to northern cities like New York for more opportunities.
The document summarizes information about the University of Louisiana at Lafayette. It provides details about the university's history, starting in 1898 as the Southwestern Louisiana Industrial Institute. It offers degree programs including bachelor's, master's and doctoral degrees. Tuition and fee costs are provided for both in-state and out-of-state students. The document also includes an example nursing program curriculum spanning 4 years from freshman to senior year.
Dokumen tersebut membahas tentang standar kompetensi, kompetensi dasar, indikator pembelajaran, materi pembelajaran, contoh soal, dan latihan soal mengenai pengertian sudut, jenis-jenis sudut, satuan sudut, hubungan antar sudut, dan cara menggambar serta mengukur sudut.
Video marketing presents many benefits for internet marketers such as maximizing brand recognition, engaging audiences, solidifying an online presence, building trust with clients, and boosting sales. To succeed with video marketing, entrepreneurs should create high quality videos using a good camera on a tripod and conduct themselves professionally by being honest, positive, and active. Rehearsing beforehand can also help those new to making videos feel more confident.
The document provides a yearly scheme of work for English lessons in Year 3. It outlines the weekly themes, learning outcomes, and skills to be developed for each theme. The themes include the world of self, family, friends, grammar items, stories, plants and trees. Each week focuses on listening, speaking, reading and writing skills related to vocabulary, sounds, phrases, comprehension, dictation and more. The document provides detailed guidance for teachers on what to teach and the listening, speaking, reading and writing objectives for students over the course of the academic year.
Appnation iv google analytics presentationAPPNATION
Mobile apps are a major part of the digital landscape, with billions of apps downloaded annually and mobile app revenues expected to reach $46 billion by 2016. Google Analytics provides tools to help app developers and marketers better understand user acquisition, engagement, and monetization across the entire mobile app lifecycle in 3 sentences or less.
The Harlem Renaissance was a cultural movement in the 1920s and 1930s led by African American artists and writers seeking self-expression. Centered in Harlem, New York, it featured prominent figures in music like Duke Ellington and Ella Fitzgerald, and in literature like Langston Hughes and Zora Neale Hurston. The movement arose from increased racism in the South and the Great Migration of African Americans to northern cities like New York for more opportunities.
The document summarizes information about the University of Louisiana at Lafayette. It provides details about the university's history, starting in 1898 as the Southwestern Louisiana Industrial Institute. It offers degree programs including bachelor's, master's and doctoral degrees. Tuition and fee costs are provided for both in-state and out-of-state students. The document also includes an example nursing program curriculum spanning 4 years from freshman to senior year.
Dokumen tersebut membahas tentang standar kompetensi, kompetensi dasar, indikator pembelajaran, materi pembelajaran, contoh soal, dan latihan soal mengenai pengertian sudut, jenis-jenis sudut, satuan sudut, hubungan antar sudut, dan cara menggambar serta mengukur sudut.
AN IV SF - Flurry Presentation - Simon KhalafAPPNATION
The document summarizes key findings from a presentation given by Simon Khalaf, President & CEO of Flurry Analytics, at the AppNation IV conference in December 2012. It shows that mobile app usage and revenue are growing rapidly, surpassing web browsing and approaching television in terms of time spent. However, investors remain skeptical that it is difficult to make money from apps due to high customer acquisition costs and a concentration of revenue among a small number of large companies. The presentation provides data to counter these views and demonstrate the significant opportunities in the mobile app economy.
APPNATION IV - Flurry - The State of the App EconomyMasha Geller
The document summarizes key findings from Simon Khalaf's presentation at the AppNation IV conference in December 2012. It shows that the app economy was growing rapidly, with over 1 trillion mobile app events per month globally. Time spent on mobile apps was surpassing web browsing and approaching TV. However, investor skepticism remained on the difficulties of making money from apps and the high costs of scaling an app business. The document provides data showing that while the mobile app market was growing, revenue was concentrated among a small number of major apps.
ATSYD 13 Jason Barnes/Kaylie Smith - News Ltd/RubiconGavin Stewart
This document discusses how technology is bringing buyers and sellers together in digital advertising. It provides examples of how programmatic advertising benefits publishers through increased revenue, market share, and efficiency. It also benefits agencies and marketers through improved ROI, access to brand-safe environments, and efficiency gains. Data is a key benefit for all parties. The rise of programmatic guaranteed and private marketplaces allows buyers and sellers to automate direct sales transactions. Overall, technology is creating a more efficient digital advertising marketplace.
BountyMe is a platform that aims to improve employee referral programs by allowing users to easily find and track job opportunities through their professional networks. It seeks to address the problem that only 10-20% of employees participate in existing referral bonus programs, leaving over $1 billion unused annually. The platform will allow employers to post open jobs and pay bonuses only if a referral leads to a hire. It aims to leverage automation and peer-to-peer networks to improve upon existing manual referral search methods, similar to how other services like Venmo and Spotify improved online payments and music discovery. BountyMe has raised $250,000 to date and is seeking additional funding.
5 worst website mistakes - 5 best website recommendationsChris Garner
This was presented at the iMedia 2012 brand summit in Austalia. If you would like to get the audio for this presentation, please share it on linkedin, twitter or facebook and I will add it.
Improving Website Conversion for Profit -
3 local Case Studies with proven methodologies
Chris Garner,
Media Director -
Affiliate and Search,
dgm
The SaaS market has changed dramatically in the past two decades, but we haven’t done much to keep up with the changes.
We’ve seen inside more SaaS data than anyone else out there. But here's how we are screwing SaaS up from the Founder and CEO of ProfitWell, Patrick Campbell.
Michael Goguen, Sequoia Capital: Think Big, Start SmallDanuta Pysarenko
1. Sequoia Capital is a 40-year-old venture capital firm that has invested in over 820 companies, including 150 IPOs and 150 acquisitions.
2. When evaluating startups, Sequoia looks for companies addressing large, disruptive markets; with unique, differentiated products that deeply alleviate customer pain; and exceptional founding teams focused on product excellence.
3. Sequoia advises startups to think ambitiously about market and company potential but to start small with minimal headcount, spending, and time to market in order to maximize efficiency and focus.
The document appears to be a business plan or proposal that outlines the revenues and expenses of a crowdfunding platform over multiple years. It includes details on sources of revenue like donations, fees, and sponsorships. It also lists operating expenses categories such as wages, supplies, legal costs, and the amounts funded to projects. The tables show that after starting with a loss, the company expects to become profitable by 2012 and maintain profits going forward as revenues increase and expenses are controlled each year.
This document appears to be a pitch deck for a company called Invisergy that is seeking funding from an Innovation Fund. Invisergy has developed a transparent electricity generating device that can be installed on windows. It uses a dye and photovoltaic cells to convert sunlight into electricity without affecting transparency. The funds requested would be used to develop a 4th generation prototype. The target market is commercial buildings in the US, which use 70% of all electricity. Financial projections show revenue growth and profitability starting in 2014. Key milestones outlined include further R&D, grant applications, first sales, and market expansion.
Dominic Bortolussi's Lean startup lessons Jason Gendreau
What are important things to consider when trying to run a lean startup? Dominic Bortolussi, founder of The Working Group, shares his strategy in a slide show presented during the 2014 Funding Roadshow.
Robert Fuqua, CEO of Atlas RFID Solutions, gave a presentation about the company's journey from its founding in 2006 to its current success. He discussed the four phases of Atlas' development: 1) Company Launch and establishing core values, 2) Surviving the recession by searching for a scalable business model, 3) Building and solidifying their SaaS products Jovix and atlasRFIDstore, and 4) Leveraging outside investment to fuel rapid growth. Key lessons included the importance of a strong culture, adapting business models to scale, and how sales remain the most critical factor even as a company matures. Atlas has grown from $350,000 in initial funding to over $30 million in
Launching Your Enterprise Startup from Zero to $10M in Revenue - Edith Yeung ...Edith Yeung
This document discusses strategies for launching a startup and growing revenue from $0 to $10 million. It addresses questions like how many customers are needed at what price points to hit $10M in annual recurring revenue. It also covers topics like pricing models, identifying customer segments, purchasing processes, key metrics to track, and launch campaign ideas. The overall message is that startups need to focus on value-based pricing, understand their buyers, and leverage strategies like referrals, evangelism, and publicity to acquire and retain customers as they scale.
The Evolution of Programmatic Publishing sponsored by AppNexus - DPSE, 10/6/15Digiday
The document discusses the growth of programmatic advertising and challenges with its adoption. It notes that programmatic advertising is expected to have a 20.56% CAGR from 2015-2019. While 92% of media buying agencies and 67% of the overall ecosystem feel programmatic plays an important role, only 61% of publishers agree. Common challenges include a lack of understanding of how programmatic works, lack of transparency around ad placements, and technical complexity. The document recommends evangelization and training, operating in a trusted marketplace, creating greater transparency through more open data and APIs, and improving automation to increase programmatic adoption.
See updated slidedeck at https://www.slideshare.net/JohnnyRyan/brief-for-worl...Johnny Ryan
This deck has been updated. See updated slides at https://www.slideshare.net/JohnnyRyan/brief-for-world-federation-of-advertisers-digital-executive-group-december-2018
Deck for global CMOs and heads of advertiser trade bodies at the World Federation of Advertisers
Multi Way Tootbrush...
Multiway Toothbrush, also known as Multi Directional Toothbrush is a detachable toothbrush with replaceable brush head that can be changed into 2 different brushing directions. The design concept and unique characteristic of the Multiway Toothbrush is to separate the brush head from the handle. The brush head which has 2 different connecting points at 2 different locations can be connected to the handle and can effectively brush the teeth in 2 different directions.
Thank you and Happy T-toothbrushing your Teeth
The 10 most interesting slides that helped our SaaS company raise 9 millionGoCanvas
Have you ever wondered what goes into a pitch deck? Or what slides matter? Here are the 10 slides that seemed to resonate most with VCs we met with our our journey to raising our latest $9 million in funding. Be sure to check the notes for explanations of each slide.
This document discusses key metrics and strategies for optimizing customer acquisition and sales funnels. It covers metrics like customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and return on investment (ROI) by lead source. It also discusses how to design effective funnels by understanding the buyer's journey, addressing their concerns at each stage, and creating solutions that entice them while reducing friction. Examples are provided of how to diagnose and improve blockage points in the funnel by getting inside the customer's head.
11.15.12 CBIG Event - Kalvin & Vantiv PresentationSubrata Debnath
Vantiv is a leading integrated payment processor in the US, ranking #3 in merchant acquiring transactions and #2 in transaction growth. It processes over 12 billion transactions annually through its single, integrated technology platform for merchant and financial institution services. The presentation discusses Vantiv's efforts to institutionalize analytics into decision making through 5 initiatives: 1) Defining and scoping analytics, 2) Prioritizing location within the organization, 3) Managing all-or-nothing thinking, 4) Balancing accuracy and understandability, and 5) Pushing intelligence to the front lines where business problems occur. Real-time analytics and reducing latency from data to insights is a focus.
AN IV SF - Flurry Presentation - Simon KhalafAPPNATION
The document summarizes key findings from a presentation given by Simon Khalaf, President & CEO of Flurry Analytics, at the AppNation IV conference in December 2012. It shows that mobile app usage and revenue are growing rapidly, surpassing web browsing and approaching television in terms of time spent. However, investors remain skeptical that it is difficult to make money from apps due to high customer acquisition costs and a concentration of revenue among a small number of large companies. The presentation provides data to counter these views and demonstrate the significant opportunities in the mobile app economy.
APPNATION IV - Flurry - The State of the App EconomyMasha Geller
The document summarizes key findings from Simon Khalaf's presentation at the AppNation IV conference in December 2012. It shows that the app economy was growing rapidly, with over 1 trillion mobile app events per month globally. Time spent on mobile apps was surpassing web browsing and approaching TV. However, investor skepticism remained on the difficulties of making money from apps and the high costs of scaling an app business. The document provides data showing that while the mobile app market was growing, revenue was concentrated among a small number of major apps.
ATSYD 13 Jason Barnes/Kaylie Smith - News Ltd/RubiconGavin Stewart
This document discusses how technology is bringing buyers and sellers together in digital advertising. It provides examples of how programmatic advertising benefits publishers through increased revenue, market share, and efficiency. It also benefits agencies and marketers through improved ROI, access to brand-safe environments, and efficiency gains. Data is a key benefit for all parties. The rise of programmatic guaranteed and private marketplaces allows buyers and sellers to automate direct sales transactions. Overall, technology is creating a more efficient digital advertising marketplace.
BountyMe is a platform that aims to improve employee referral programs by allowing users to easily find and track job opportunities through their professional networks. It seeks to address the problem that only 10-20% of employees participate in existing referral bonus programs, leaving over $1 billion unused annually. The platform will allow employers to post open jobs and pay bonuses only if a referral leads to a hire. It aims to leverage automation and peer-to-peer networks to improve upon existing manual referral search methods, similar to how other services like Venmo and Spotify improved online payments and music discovery. BountyMe has raised $250,000 to date and is seeking additional funding.
5 worst website mistakes - 5 best website recommendationsChris Garner
This was presented at the iMedia 2012 brand summit in Austalia. If you would like to get the audio for this presentation, please share it on linkedin, twitter or facebook and I will add it.
Improving Website Conversion for Profit -
3 local Case Studies with proven methodologies
Chris Garner,
Media Director -
Affiliate and Search,
dgm
The SaaS market has changed dramatically in the past two decades, but we haven’t done much to keep up with the changes.
We’ve seen inside more SaaS data than anyone else out there. But here's how we are screwing SaaS up from the Founder and CEO of ProfitWell, Patrick Campbell.
Michael Goguen, Sequoia Capital: Think Big, Start SmallDanuta Pysarenko
1. Sequoia Capital is a 40-year-old venture capital firm that has invested in over 820 companies, including 150 IPOs and 150 acquisitions.
2. When evaluating startups, Sequoia looks for companies addressing large, disruptive markets; with unique, differentiated products that deeply alleviate customer pain; and exceptional founding teams focused on product excellence.
3. Sequoia advises startups to think ambitiously about market and company potential but to start small with minimal headcount, spending, and time to market in order to maximize efficiency and focus.
The document appears to be a business plan or proposal that outlines the revenues and expenses of a crowdfunding platform over multiple years. It includes details on sources of revenue like donations, fees, and sponsorships. It also lists operating expenses categories such as wages, supplies, legal costs, and the amounts funded to projects. The tables show that after starting with a loss, the company expects to become profitable by 2012 and maintain profits going forward as revenues increase and expenses are controlled each year.
This document appears to be a pitch deck for a company called Invisergy that is seeking funding from an Innovation Fund. Invisergy has developed a transparent electricity generating device that can be installed on windows. It uses a dye and photovoltaic cells to convert sunlight into electricity without affecting transparency. The funds requested would be used to develop a 4th generation prototype. The target market is commercial buildings in the US, which use 70% of all electricity. Financial projections show revenue growth and profitability starting in 2014. Key milestones outlined include further R&D, grant applications, first sales, and market expansion.
Dominic Bortolussi's Lean startup lessons Jason Gendreau
What are important things to consider when trying to run a lean startup? Dominic Bortolussi, founder of The Working Group, shares his strategy in a slide show presented during the 2014 Funding Roadshow.
Robert Fuqua, CEO of Atlas RFID Solutions, gave a presentation about the company's journey from its founding in 2006 to its current success. He discussed the four phases of Atlas' development: 1) Company Launch and establishing core values, 2) Surviving the recession by searching for a scalable business model, 3) Building and solidifying their SaaS products Jovix and atlasRFIDstore, and 4) Leveraging outside investment to fuel rapid growth. Key lessons included the importance of a strong culture, adapting business models to scale, and how sales remain the most critical factor even as a company matures. Atlas has grown from $350,000 in initial funding to over $30 million in
Launching Your Enterprise Startup from Zero to $10M in Revenue - Edith Yeung ...Edith Yeung
This document discusses strategies for launching a startup and growing revenue from $0 to $10 million. It addresses questions like how many customers are needed at what price points to hit $10M in annual recurring revenue. It also covers topics like pricing models, identifying customer segments, purchasing processes, key metrics to track, and launch campaign ideas. The overall message is that startups need to focus on value-based pricing, understand their buyers, and leverage strategies like referrals, evangelism, and publicity to acquire and retain customers as they scale.
The Evolution of Programmatic Publishing sponsored by AppNexus - DPSE, 10/6/15Digiday
The document discusses the growth of programmatic advertising and challenges with its adoption. It notes that programmatic advertising is expected to have a 20.56% CAGR from 2015-2019. While 92% of media buying agencies and 67% of the overall ecosystem feel programmatic plays an important role, only 61% of publishers agree. Common challenges include a lack of understanding of how programmatic works, lack of transparency around ad placements, and technical complexity. The document recommends evangelization and training, operating in a trusted marketplace, creating greater transparency through more open data and APIs, and improving automation to increase programmatic adoption.
See updated slidedeck at https://www.slideshare.net/JohnnyRyan/brief-for-worl...Johnny Ryan
This deck has been updated. See updated slides at https://www.slideshare.net/JohnnyRyan/brief-for-world-federation-of-advertisers-digital-executive-group-december-2018
Deck for global CMOs and heads of advertiser trade bodies at the World Federation of Advertisers
Multi Way Tootbrush...
Multiway Toothbrush, also known as Multi Directional Toothbrush is a detachable toothbrush with replaceable brush head that can be changed into 2 different brushing directions. The design concept and unique characteristic of the Multiway Toothbrush is to separate the brush head from the handle. The brush head which has 2 different connecting points at 2 different locations can be connected to the handle and can effectively brush the teeth in 2 different directions.
Thank you and Happy T-toothbrushing your Teeth
The 10 most interesting slides that helped our SaaS company raise 9 millionGoCanvas
Have you ever wondered what goes into a pitch deck? Or what slides matter? Here are the 10 slides that seemed to resonate most with VCs we met with our our journey to raising our latest $9 million in funding. Be sure to check the notes for explanations of each slide.
This document discusses key metrics and strategies for optimizing customer acquisition and sales funnels. It covers metrics like customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and return on investment (ROI) by lead source. It also discusses how to design effective funnels by understanding the buyer's journey, addressing their concerns at each stage, and creating solutions that entice them while reducing friction. Examples are provided of how to diagnose and improve blockage points in the funnel by getting inside the customer's head.
11.15.12 CBIG Event - Kalvin & Vantiv PresentationSubrata Debnath
Vantiv is a leading integrated payment processor in the US, ranking #3 in merchant acquiring transactions and #2 in transaction growth. It processes over 12 billion transactions annually through its single, integrated technology platform for merchant and financial institution services. The presentation discusses Vantiv's efforts to institutionalize analytics into decision making through 5 initiatives: 1) Defining and scoping analytics, 2) Prioritizing location within the organization, 3) Managing all-or-nothing thinking, 4) Balancing accuracy and understandability, and 5) Pushing intelligence to the front lines where business problems occur. Real-time analytics and reducing latency from data to insights is a focus.
Similar to AN IV SF LifeStreet Media - 10 Good Minutes with Mitchell Weisman (20)
This document summarizes a panel discussion from the Appnation IV conference in San Francisco on December 11, 2012 about building the social enterprise. The panel included representatives from Salesforce, Badgeville, and Oracle who discussed how social enterprises differ from traditional businesses and how organizations are changing due to social business. Engagement was identified as playing a key role in the social enterprise by driving network value. A crowd was defined as a coordinated network that drives an outcome with business value. The panel debated whether a crowd is distinct from or part of a social enterprise.
The document provides statistics on Amazon's customer base and mobile app business. It shows that Amazon has 180 million active global customer accounts and 85 million monthly unique visitors in the US. The average Amazon shopper spends $200 or less annually online. The document also outlines Amazon's mobile app developer tools and services like GameCircle, In-App Purchasing (IAP), and the Amazon Appstore developer portal and support. Developers see revenue from Amazon's mobile app store that is close to revenue from the iTunes App Store. GameCircle and IAP allow developers to engage users and monetize apps on Amazon's mobile platforms.
The document discusses how mobile devices and the internet of things are becoming increasingly important. It notes that by 2020 there will be 50 billion things connected to the internet, compared to 7 billion people. The document outlines SAP's vision for connecting mobile devices, big data, and the cloud to enable applications like smart logistics, smart homes, and smart cities. Analysts have recognized SAP as an early leader in enterprise mobility.
Phil Buckellew discusses IBM's mobile enterprise solutions. Mobile was a key driver of online holiday shopping in 2012. CEOs prioritize customer insights over other decisions. Many CIOs plan to support BYOD and mobile apps while addressing security challenges. Enterprises lag in mobile skills. Successful mobile app development requires design, IT, and business teams to work together. IBM offers mobile solutions across application development, management, and business capabilities.
AN IV SF Keynote Roundtable: Re-inventing IT – Meet the UpstartsAPPNATION
This document summarizes keynotes and roundtable discussions from the AppNation IV conference in San Francisco in December 2012. It features presentations from Apigee, Tempo AI, and Blue Jeans Network on topics including how apps and APIs are disrupting IT, using consumer technologies and data in enterprise settings, and improving video conferencing. Speakers discussed trends like context-aware computing and bottoms-up go-to-market strategies.
AN IV SF Keynote Roundtable: Re-inventing IT – Meet the Upstarts
AN IV SF LifeStreet Media - 10 Good Minutes with Mitchell Weisman
1. 10 GOOD MINUTES WITH
MITCHELL WEISMAN
Founder & CEO, LifeStreet Media
UNLEASHING THE POTENTIAL
OF THE APP ECONOMY
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
2. 10 Good Minutes: Where to Begin?...
Answer: break the problem into smaller & smaller pieces:
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
3. Start here: 10 Good Seconds…
(…only 9 ¼ minutes left to go.)
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
4. Next, 10 ‘Pretty Good’ Seconds…
Mitchell’s
Kid Mitchell
Mitchell’s
Kid’s Fish
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
5. Next, 10 ‘Pretty Good’ Seconds…
About me
• Founder / CEO LifeStreet Media
• 13 years ad tech executive
• 7 years VC/private equity
LifeStreet Media at a glance
• Display advertising platform
• Social and mobile in-app markets
• Customer acquisition: > 225 million installs
• Inventory monetization: > $125 million paid out
• Recent $66 investment
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
6. Today’s discussion:
3 Big Things for the App Economy
Each of which requires…
…getting very small.
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
7. First, a word about data and charts…
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
8. Example: a ‘have to sneeze’ chart
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
9. Example: a ‘have to pee’ chart
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
11. Example: Data Mining Insight
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
12. 3 Big Things
• Thing #1: Averages Lie
• Think smaller!
• Thing #2: Real Time Bidding
(RTB) is Huge
• Because it’s small!
• Thing #3: High Velocity Testing
has Come of Age
• Allowing us to think small!
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
13. 3 Big Things
• Thing #1: Averages Lie
• Think smaller!
• Thing #2: Real Time Bidding
(RTB) is Huge
• Because it’s small!
• Thing #3: High Velocity Testing
has Come of Age
• Allowing us to think small!
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
16. Thing #1: Averages Lie…
User group #2, avg. value = $10.00
User group #1, avg. value = $1.00
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
17. 3 Big Things
• Thing #1: Averages Lie
• Think smaller!
• Thing #2: Real Time Bidding
(RTB) is Huge
• Because it’s small!
• Thing #3: High Velocity Testing
has Come of Age
• Allowing us to think small!
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
18. But first, 10 More Good Seconds…
(…several minutes down, a few left to go.)
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
19. Thing #2: Real Time Bidding
is really, really BIG…
• $2B RTB ad spend in 2012
• $13.9B expected in 2016
• 88% YOY growth in RTB inventory (Q3
2012 vs. Q3 2011)
• Fastest growing segment of digital
advertising
• Mobile represents 15% of total RTB
inventory
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
20. Before Real Time Bidding, you could only buy big groups
of impressions.
Non-RTB = ‘Buying Big’
Pricing = $.65 CPM
for a ‘Big’ group of
impressions
1 price for MANY DIFFERENT:
• Apps
• Countries
• Devices
• OS versions
• Connection types
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
21. What do you bid for this big group of impressions with so many
different variables?
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
22. RTB: the ultimate de-averaging tool
Non-RTB = ‘Buying Big’ RTB Pricing = ‘Buying Small’
$.79 $.32 $.24 $1.90
Pricing = $.65 CPM $.16 $.87 $.96 $.54
for a ‘Big’ group of
$2.59 $.64 $3.37 $.11
impressions
$1.54 $.48 $1.09 $2.88
1 price for MANY DIFFERENT: Different prices for EACH
• Apps impression!
• Countries
• Devices
• OS versions
• Connection types
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
23. 3 Big Things
• Thing #1: Averages Lie
• Think smaller!
• Thing #2: Real Time Bidding
(RTB) is Huge
• Because it’s small!
• Thing #3: High Velocity Testing
has Come of Age
• Allowing us to think small!
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
24. Static, Manual Testing is No Longer Acceptable…
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
25. Automated, Perpetual High Velocity
Testing is Required to Win in Today’s App Economy
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
26. Example: 23 Rounds of Testing,
Yield Lift > 1,000%
Testing Period # Test Rounds Total Ads Tested Compound Yield Lift
45 Days 23 67 1800% Lift
80% 2000%
Yield Lifts
70% 1800%
1600%
60%
1400%
50%
1200%
Compound Yield Lift
Yield per Test
40% 1000%
30% 800%
600%
20%
400%
10%
200%
Layout
0% 0%
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
27. Recap: 3 Big Things…
…That Require Going Small.
• Thing #1: Averages Lie
• Think smaller!
• Thing #2: Real Time Bidding
(RTB) is Huge
• Because it’s small!
• Thing #3: High Velocity Testing
has Come of Age
• Allowing us to think small!
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
28. Common thread = granularity = getting small
Sometimes you have to “break it down” to
release the full potential
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
29. In closing, 10 Last Good Seconds…
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
30. Oops, wrong 10 seconds. Here it is.
{Thank you for you kind attention.}
{Enjoy the rest of your day.}
APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012
Editor's Notes
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Really fast -- 40 seconds
$2B ad spend in 2012 – that’s an 85% increase from 2011$13.9B expected in 2016 is a 59% compounded annual growth rate88% growth in RTB ad inventory in Q3: it’s up 29% vs Q2 2012 – in only one quarter
Show “analog” testing – MadMen lipstick testinghttp://thechive.com/2012/11/14/back-in-the-day-this-was-the-greatest-job-on-the-planet-7-photos/