AN IV SF Keynote Roundtable: Re-inventing IT – Meet the Upstarts
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This document summarizes keynotes and roundtable discussions from the AppNation IV conference in San Francisco in December 2012. It features presentations from Apigee, Tempo AI, and Blue Jeans Network on topics including how apps and APIs are disrupting IT, using consumer technologies and data in enterprise settings, and improving video conferencing. Speakers discussed trends like context-aware computing and bottoms-up go-to-market strategies.
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AN IV SF Keynote Roundtable: Re-inventing IT – Meet the Upstarts
- 1. KEYNOTE ROUNDTABLE: RE-INVENTING I.T. – MEET THE UPSTARTS PRESENTED BY: SESSION LEADER: BOB ABBOTT, GENERAL PARTNER, NORWEST VENTURE PARTNERS (NVP) SAM RAMJI, VP, STRATEGY, APIGEE RAJ SINGH, FOUNDER AND CEO, TEMPO A.I. JAMES MATHESON, VP, MARKETING, BLUE JEANS NETWORKS APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 2. APPS ARE THE SOURCE OF DISRUPTION AND APIS ARE THE PLATFORM PRESENTED BY: SAM RAMJI VP, STRATEGY APIGEE APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 3. APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 4. APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
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- 6. APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 7. APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 8. RE-INVENTING I.T. – MEET THE UPSTAIRS PRESENTED BY: RAJ SINGH, CEO TEMPO AI, INC @MOBILERAJ APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 9. ABOUT TEMPO AI Presently in stealth mode, incubated at SRI, backed by a great group of SV VCs, Tempo is focused on developing a day assistant with enterprise data Tempo’s value-prop is enabled by well-know enterprise trends: 1. BYOD and BYOA 2. Opening-up of the walls (enterprise data available via OAuth) 3. Consumerization of IT (Increased focus on UI in enterprise apps) Independently, Tempo leverages emerging trends in the enterprise 1. Use of affordable cloud computing to enable a personalized and a context -aware experience 2. Bottoms-up Go-To-Market APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 10. TREND 1: CONTEXT AWARE IS THE NEW LAYER Context is akin to LBS; location used to be a category but what app doesn’t benefit from location With enterprise, you have user data from his cloud services but you also have his context • In the office or out of the office or maybe even on a flight • On a sales call or in a team meeting or maybe at his desk With his cloud data, you have even more context: • User-specific data such as calendar, contacts, email, tasks • Enterprise data such as projects, bugs, wiki, CRM and more By blending this data, you can provide a series of uniquely personalized experiences APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 11. EXAMPLES OF CONTEXT AWARE IN THE ENTERPRISE (TODAY) 1. Knowing when to leave based on current traffic conditions; the device knows where you are and what you are doing and it can suggest when you need to head out of the office 2. Asking you if you need a taxi; the device knows when you are at the remote office and you just stepped out of the building in the evening 3. Notifying you of key birthday’s; your top sales contacts are in the CRM and the device knows the time and date so you can send a personalized note in a timely fashion 4. Letting you know when your colleagues are nearby; the device knows where you are in the building and where you are going 5. Automatically logging billable hours; based on location and time, the device can log where you spend your time and who you called (eg attorneys) 6. Surfacing the top priorities; device knows when it’s downtime or when you are on an airplane and can surface critical emails or tasks APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 12. TREND 2: BOTTOMS-UP IS THE DESIRED GO TO MARKET B2B requires scaling a sales team (more linear growth) and often means customer development is happening with the buyer and not the user. Classic example is Salesforce that is designed for managers. Bottoms-up requires certain elements: • Needs to appeal to the consumer (5PM-9AM) and the prosumer (9AM-5PM) • Needs to be horizontal enough to enable self-adopt; a CRM mobile tool would not appeal to the barista! • Needs to be marketed and launched like a consumer app (b/c it is a consumer app) and needs to be proven like a consumer app • User testing should occur with not only your target persona but also more general personas (eg soccer mom, student etc) • High downloads + usage and then monetization; law of large #s! BYOA is enabling bottoms-up and enterprises are accepting! APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 13. REINVENTING IT - MEET THE UPSTARTS PRESENTED BY: JAMES MATHESON VP, MARKETING BLUE JEANS NETWORK APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 14. WHAT IS BLUE JEANS NETWORK? APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 15. TRADITIONAL MULTI-PARTY VIDEO CONFERENCING HAS BEEN….. Complex Incompatible Expensive APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 16. BLUE JEANS : THE WORLD’S MOST INTEROPERABLE VIDEO CONFERENCING PLATFORM APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 17. REPRESENTATIVE USE CASES Room to Mobile Remote Devices Shared Experiences APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
- 18. THANK YOU james@bluejeans.com / @james_matheson 14-day Free Trial bluejeans.com/trial Bluejeans.com / @bluejeansnet APPNATION IV SAN FRANCISCO, CA DECEMBER 11-12, 2012
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