The document discusses techniques for identifying business opportunities including SWOT analysis and Porter's Five Forces model. It provides instructions and objectives for a lesson that will teach students to discuss SWOT techniques, identify different business opportunities in the Philippines, and explain processes for identifying opportunities. Various environmental analysis methods, tools for opportunity identification, and small business ideas for the Philippines are also outlined.

1. Preliminaries
 Prayer – to be recited
 Greetings –
 Checking of Attendance –
 Classroom Standards –
1. Maintain Social Distancing
2. Raise your hand if you have something to say.
3. Do not remove your facemasks
4. Cooperate and participate in class.
• Review of the previous lesson:

2. Industry and
Environmental Analysis:
Identification of Business
Opportunity

9.  Then, you are a BUSINESS-MINDED Person…

10. Objectives: At the end of 60 minutes
lesson, your are expected to:
 Discuss SWOT techniques
 Identify the different business opportunities in the Philippines, and
 Explain the different processes in identifying business opportunities.

11. Directions: Unscramble the letter to come up with the
correct word. Use the meaning in the clue. Write your
answer on the your paper.
 __________________1. TSOW AANSISLY - A technique used
to understand the strengths, weaknesses, opportunities,
and threats involved in a business or project.
 __________________2. ERTORP HAELCIM - He introduced
Competitive Forces Model.
 __________________3. NGTHREST - An internal factor of
SWOT Analysis.
 __________________4. SREATTH - An obstacles face by the
business.
 _________________ 5. OTROPPUNIESTI - An external

13. Environmental Analysis
 According to Robert Grant, author of “Contemporary Strategy Analysis” an
environmental analysis surveys the business landscapes to determine how
external variables will affect its decision making.
 ➢ It is the careful study of various factors influencing the business. It is the
process by which organization monitor their relevant environment to identify
opportunities and threats affecting their business.
 ➢ It helps to identify opportunities, to plan and to take appropriate actions.
 ➢ It is the study of technological factor, political factors, global factor and so
on. By carefully analyzing the environment, the businessmen come to know
the opportunities provided and threat posed by environment. Keeping in view,
its strengths and weakness, it can avail benefits of available opportunities
and face threats.

14. Objectives of Environment Analysis
 1. To understand current and probable change in environment.
 2. To provide input for decision – making.
 3. To ensure optimum utilization of resources.

15. Process of Environment Analysis
 1. Monitoring- means to understand the various environment factors which
affect the business and to identify published or unpublished sources of
information which affect business.
 2. Searching and Scanning- needed to manage the timely availability of
required information by scanning and searching.
 3. Forecasting- an essential element in environment analysis. Forecasting is
concerned with estimation of direction and intensity of changes in
environment factors.
 4. Evaluation and Assessment- identify and evaluate as to how these
environmental changes will affect our business so that appropriate counter
strategies can be made well in time.

16. Techniques of Business Environment
Analysis
 1. Executive Opinion Method – based in the opinion of the Executives
 2. Expert Opinion Method – based in the opinion of experts
 3. Delphi Method - extended decision of the executives to the expert
 4. Economic Indicators Analysis Method – forecasting os based on certain indicator
affecting business unit.
 5. Past Projection Method – based on the performance of the business in the last
recent years. (Eg.Comparative report)
 6. Statistics Methods – Statistics based analysis
 7. Scenario Development – need to come up with popular methos of forecasting.
Figure out what will happen in the future.
 8. Brainstorming Method – generate new innovative and uniqu ideas and forecasts
with group members.

17.  A technique that enables a group or individual
to move from everyday problems and
traditional strategies to a fresh prospective.
 SWOT analysis looks at your strengths and
weaknesses, and the opportunities and threats
your business faces.

18.  The SWOT Analysis framework is a very
important and useful tool to use in
marketing Management and other business
applications
 As a basic tool its mastery is a fundamental
requirement for the marketer, entrepreneur
or business person.
 A clear understanding of SWOT is required
for business majors.

20. SWOT
Analys
is
Oppurtunit
y
Threat
s
Strengt
hs
Weakne
ss
 Technique is credited to
Albert Humphrey who
led a research project
at Stanford University
in the 1960s and
1970s.
 Planning tool used
to understand
Strengths,
Weaknesses,
Opportunities, &
Threats involved in a
project / business.
 Used as framework for
organizing and using
data and information
gained from situation
analysis of internal and
external environment.
What is SWOT Analysis?

23. Identification of business opportunities
 There are three simple step to help you move
forward:
Step 1. Create a list of potential small business
opportunities in the Philippines and choose your
top three.
Step 2. Assess and choose your number one
from the list.
Step 3. Consider franchising.

24. Ideas for Small business opportunities in
the philippines
Internet Café Business
Internet Café Business Plan,
Franchise
Real Estate Investing

25. How to identify business opportunities?
Internal Reasons – when the
entrepreneur decides to establish a
company.
External Reasons – adapt a need in the
market.
Consider also the right timing, right
product and the value added in
establishing a business.

26. The three key approaches to identify
the best investment opportunities are:
1. Observing Trends
2. Solving a Problem
3. Gaps in the Marketplace

27.  One of the most widely known industry analysis is Porter’s
5 Forces or Competitive Forces Model, was introduced
by Michael Porter in his 1980 book “Competitive Strategy:
Techniques for Analyzing Industries and Competitors.”
According to Porter, analysis of the five forces gives an
accurate impression of the industry and makes analysis
easier. The five forces are the following:
 1. Intensity of industry rivalry
 2. Threat of potential entrants
 3. Bargaining power of suppliers
 4. Bargaining power of buyers
 5. Threat of substitute goods/services