The Apple Lisa PC was Apple's first personal computer with a graphical user interface (GUI), released in 1983. It cost $9,995 and was intended to be a more modern version of the Apple II for business users. Although it introduced innovations like the mouse and GUI, the Lisa ultimately failed commercially due to high production costs. However, it proved to be an important technological advancement and helped lay the foundations for the successful Macintosh computer that later established Apple as a leader in personal computing.

1. Apple’s Lisa PC
By:
Justin Hodges, Brandon Pennington,
Ashley Frank, & Lamar Hutchison
Group C | LC2

2. How did they get here...
 Initiation
 Planning
 Execution
 Monitor & Control
 Completion

3. Initiation
 Created in 1983 | Discontinued in 1986
 The purpose was to design a powerful personal
computer
 In 1980 Steve Jobs was forced off this project
and started on the Macintosh project
 50million dollar project introduced at $9,995
per

4. Ugh Failure!
but...
 Technological Advancment
 First GUI computer aimed at
personal business users
 First desktop to allow you you to
use a mouse with experiment with
files
 According to the web…

5. Planning
 Plan was to create a more
modern version of the then-
conventional design epitomized
by the Apple II
 There was a large amount work
put into the GUI
 The Lisa was a major project
More than 90 people participated
in creating the design

6. Execution
The missing link between the Apple II and the gilded
Macintosh was the Lisa.
 The execution of the plan for the Lisa was through the
cost and marketing strategy.
Apple’s marketing efforts painted the Lisa as a game-
changer that worked on your schedule.

7. Monitor
&
Control
The largest Lisa customer was
NASA
NASA and researchers monitored
the Lisa but soon it faced hardware
issues
They could no longer control the
Lisa because customers wanted
them cheap.
Apple was behind in sales due to
production costs

8. We can conclude...
Apple’s Lisa was a failure in the
end, but undoubtedly a game
changer in the technology
industry. Apple was able to
change their view and innovation
to become what they are now in
the present.

9. Completion
Gradually Apple’s Revenue
increased drastically in sales due
to previous failures like the Lisa.
Overall the project was over but
the outcome increased sells
exponentially.
Heres a graph to better explain my point…
2010
5
60
65
2011
30
95
65
2012
90
160
70
2013
105
180
75
Microsoft
Apple
Sales in Billions: Revenue

11. Works Cited
Lumb, David. "Remember Apple's Lisa, The Computer That Cost Steve
Jobs A Gig? Kevin Costner Does!" Fast Company. N.p., n.d. Web. 21 June
2016.
"Apple Lisa - Mac History." Mac History. N.p., 12 Oct. 2007. Web. 21 June
2016.
"History of Apple’s Lisa." Low End Mac. N.p., 05 Oct. 2005. Web. 22 June
2016.