The document provides an update on Apple Pay as of November 2014, detailing its launch, technology, transaction fees, and merchant partnerships. Key features include its use of NFC technology for secure payments and a one-time device-only number for enhanced privacy, while highlighting major retailers supporting the service. It also notes some retailers disabling NFC readers to promote their own payment solutions, alongside statistics on iPhone sales relevant to Apple Pay's potential success.

1. Apple Pay
By Chitpong Wuttanan
Update 13 Nov 2014

2. Agenda
• Introduction of Apple Pay
• Technology
• Transaction Fee
• Merchants and Partner
• Device compatible
• Card compatible
• Apple Pay Today
• iPhone Stats Reference

3. Everything Apple Announced at Its September 2014
On September 09, 2014 at Apple’s Live Special Event, Tim Cook announced Apple’s
vision and products to change the world (again)
http://www.nbcnews.com/storyline/apple-launch/apples-big-iphone-6-announcement-marred-video-streaming-glitches-n199306

4. What’s new in iPhone 6 and something about Payment
Technology
Eddy Cue, a senior vice president, talked about Apple Pay, which uses NFC, “the
standard for all contactless payments.”
Privacy is also paramount, Mr. Cue
says. “We are not in the business of
collecting your data.”

5. Apple Pay is Payment Solution, Not only NFC!
Apple Pay creates a one-time device-only number instead of using the assigned credit card
number so if your phone is stolen, you can suspend the payments without needing to cancel
your credit card.
Credit: http://www.zdnet.com/apple-pay-really-a-paypal-killer-7000033533/

6. Apple confirm, It’s easy and secure to use
“You also have the security and convenience of TouchID,”, referring to the fingerprint sensor.
All credit cards can be stored in Passbook, a software feature on the phones.

7. Apple Said to Reap Fees From Banks in New Payment System
Banks typically collect fees from merchants for each credit card transaction that they process.
According to the Financial Times, Apple is believed to be receiving a transaction fee of about
0.15% from banks on purchases made through Apple Pay. (Not Confirm)
Credit: http://www.bloomberg.com/news/2014-09-10/apple-said-to-reap-fees-from-banks-in-new-payment-system.html , https://asksender.com/apple-pay-transaction-fees-0-15-percent/
, http://www.forbes.com/sites/greatspeculations/2014/10/07/a-look-at-apple-pay-and-its-valuation-impact-on-apple/ ,
http://www.manager.co.th/Cyberbiz/ViewNews.aspx?NewsID=9570000104294

8. Merchants and Partner
Apple Pay will launch first on Visa, Mastercard and American Express. Supported retailers
Apple, Disney, McDonald’s, Whole Foods, and online merchants like Uber and Groupon
Credit: http://travelwithgrant.com/2014/09/10/is-apple-pay-the-future-of-credit-card-use-and-ms/
Users can pay at 220,000
locations that currently have
NFC and Apple

9. Apple Pay is compatible with these devices.
Credit: http://www.idownloadblog.com/2014/10/21/apple-pay-supported-credit-cards/

10. Apple Pay is compatible with any personal credit card
Credit: http://www.idownloadblog.com/2014/10/21/apple-pay-supported-credit-cards/

11. But… Apple Pay Today
Retailers are disabling NFC readers to shut out Apple Pay
MCX group (Merchant Customer Exchange) including Walmart, Kmart, 7-Eleven, Best Buy and other will
disabling NFC because they are building their own mobile payment app, called "CurrentC"
Credit: http://www.theverge.com/2014/10/25/7069863/retailers-are-disabling-nfc-readers-to-shut-out-apple-pay , http://daringfireball.net/2014/10/nfc_apple_pay ,
https://9to5mac.files.wordpress.com/2014/10/currentc-payment.png?w=704, http://webcache.googleusercontent.com/search?q=cache:D5TrmxYz-qsJ:mainstreetinc.net/currentc-mobile-payments-
alternative/+&cd=1&hl=en&ct=clnk&gl=us
MCX Partner Group
• Airport & Airline Concession: HMS Host
• Big Box Retail: Bed Bath & Beyond, Best
Buy, Dick’s Sporting Goods, Hobby Lobby,
Kohl’s, Lowe’s, Michaels
• C-Store & Fuel: 7-Eleven, Circle K, Exxon
Mobil, Quik Trip, RaceTrack, Sunoco, Shell,
Wawa
• Department Store: Dillard’s, Sears
• Dining: Chili’s, Darden Restaurants, Dunkin
Donuts, Olive Garden, Wendys
• Drug: CVS, Rite Aid
• General Merchandise & Discount: Kmart,
Target, Walmart
• Specialty: Banana Republic, GAP, Old Navy
• Supermarket: Giant Eagle, Hy-Vee, Meijer,
Publix
CurrentC using QR Code to pay

12. Apple Pay in Thailand
4 Nov, 2014 - Siampod.com test using Apple Pay in Thailand, They integrate with credit card issued by
bank in United State of America, and touch on Visa payWave Terminal. It’s OK
Credit: http://www.siampod.com/2014/11/04/hands-on-apple-pay-in-thailand

13. iPhone Stats Reference
Key factors to success of Apple Pay

14. Global Apple iPhone sales in the fiscal years 2007 to 2013

15. Apple Could Sell 10m iPhone 6 On The Opening Weekend
Launch weekend iPhone sales since 2008 (in million units), iPhone 6 sold about 10
million units.

16. By Next Year 80% Of iPhone Sales Could Be Replacements
Estimated iPhone unit sales from 2011 through 2015, by type of purchase (Apple’s
fiscal year ends in September)

17. Apple users Are the Most Valuable Online Shoppers
Conversion rate and average order value of online shoppers in Q2-2014, by platform

18. End
Contact: Chitpong Wuttanan
Chitpong Wuttanan Chitpong@gmail.com @ifew Chitpong Few Wuttanan