The document outlines the team structure and roles within a company, emphasizing leadership and a vision for innovation, particularly in technology products like Apple. It describes strategic approaches for business and marketing, including target demographics and product promotion methods. Additionally, it touches upon corporate social responsibility and key figures in the company's hierarchy.

3. Team Members, Company and
Designation
Name Company and Designation
Aruna Raj Airtel, Senior Executive (Service)
Evangeline Target India Corporation, Senior Specialist (Merchandising)
Jibin Hewlett Packard Enterprise, Procurement Associate
Merlyn Target India Corporation, Lead Specialist (Merchandising)
Skaria Pursuing MBA
Sandeep Pursuing MBA
Sanju Ernst and Young, Advanced Tax Analyst
Suma ANZ Support Service India, Senior Quality analyst (GPPO Team)
Vinay Pursuing MBA
Vishal Aryaka Networks, Senior Associate (Finance)

4. Wheels of Progress
Vision Mission
Objectives Strategies
System Policies
Programs Standard Operating Procedures
Leadership

5. “A vision statement provides strategic direction and describes what
the owner or founder wants the company to achieve in the future”
“We believe that we are on the face of the earth to make great
products and that’s not changing. We are constantly focusing on
innovating.
We believe in deep collaboration and cross-pollination of our groups,
which allow us to innovate in a way that others cannot.”

6. “A mission statement defines what an organization is,
why it exists, its reason for being.”
“A written declaration of an organization's core
purpose and focus that normally remains unchanged over
time.”
“We design the best personal computers in the world, lead the
digital music revolution, reinvented the mobile phone, and
are defining the future of mobile media and computing
device.”

7. Product
• Innovate & dictate the movement for
future technology
• Introducing something new & exciting to
the world
Promotion
• Enter & sustain premium pricing while
attempting to gain market share
• Increase profit margins
Price
Place
• Expand nationwide chain of Apple stores
globally
• Begin placing stores in all large markets
and expand based on population & demand
• Build Hype & anticipation for new
upcoming products
• Sustain & expand on strongly branded
name
“A specific result that a person or system aims to achieve within a
time frame and with available resources.”

8. • Ignore your critics
• Turn the ordinary into something
beautiful
• Justify your price
• Communication is the language of the
audience
• Extend your experience
• Build a tribe
“Business strategy is the firm's working plan for achieving its vision, prioritizing
objectives, competing successfully, and optimizing financial performance with
its business model.”

9. MARKETING STRATEGY
PRODUCT: APPLE iPhone
LAUNCH:
WHAT WE SEE HERE IS THAT THEY WENT ALL OUT AT THE BEST WITH BEST FOR THE BEST
TV COMMERCIALS:
HERE THE COMPANY USED THEIR NEW PRODUCT AND COMPARED TO ITS EXISTING PRODUCT AND PRESENTED IT
AS A STEP UP SO THAT THE EXISTING CUSTOMERS AND NEW CUSTOMERS ARE ATTRACTED AT THE SAME TIME,
PRESS RELEASES:
THEY TOOK THEIR TIME AND MADE VERY SMALL BUT TIMELY RELEASE OF INFO ON THE NEW PRODUCT SO THAT
THEY COULD CREATE A BUZZ A STAY TUNED AND CONNECTED WITH THE POSSIBLE CUSTOMERS
TARGET MARKET:
THE COMPANY ACTUALLY CHOOSE TO TARGET ONLY POTENTIAL CUSTOMERS (UNDER 35 MEN) WHO COULD PAY
AND AT THE SAME TIME WHO COULD ALSO UNDERSTAND THE PRODUCT AND PUT IT TO MAXIMUM USE. PRICED
AT $500 .
APPS:
WELL INFORMED AND WELL TAUGHT SALES REPRESENTATIVES AND BEST QUALITY APPS FOR THE CUSTOMERS
WHICH WILL ONLY BE RELEASED IF IT MEETS THE STANDARDS OF THE COMPANY

10. Apple Organization Structure and
Systems
 Spoke-and-wheel hierarchy
 Function-based grouping
 Product-based grouping

11. Honesty Respect
Community
Compliance
Environment
Friendly
Confidentiality
What has workedso wellfor Apple??

12. Global Volunteer Program
Corporate Social Responsibility (CSR)
Apple Supplier EHS Academy
Gender Equality and Minorities
Energy Consumption Clean Water Program

14. Arthur D. Levinson
Chairman of the Board, Apple
Former Chairman and CEO
Genentech
Timothy Donald Cook
Current and 7th CEO
of apple Inc
(2011- present)
Jeff Williams- Chief
Operating officer (COO)
Jonathan Ive- Chief
Designer Officer
Luca Meastri - Senior Vice president and
Chief financial officer (CFO)

15. Timothy Donald CookSteve
Jobs
Autocratic
Pioneer Leader
Innovator
Hands on
Participation
Aggressive and
Perfectionist
 Democratic
 Adaptive Leader
 Delegator
 Division of
Control
 Patient and
Diplomatic