The document summarizes a final presentation by Team Infotainment on their social media marketing business. The team helps businesses promote their goods and services on social media platforms like Facebook, Twitter and Pinterest. They have interviewed 100 businesses and are currently working with two clients. The team's business model is to analyze clients' existing marketing strategies and create new plans tailored to social media. Their main risks are financial since they are bootstrapping the business, but they plan to approach investors after serving more clients.

1. Final Team
Presentation
Team: Infotainment
by
Pavan Mulpur and Manjula Yeluri
M P K MEDIA NETWORKS,
Bengaluru, India

2. Executive Summary
• Our team’s business idea is Social Media Marketing for
businesses.
• We help businesses in promoting and marketing their
goods and services to their end consumers using
different marketing channels mainly through social
media using social networking sites such as facebook,
twitter, Google+ and Pinterest.
• In the last two months we interviewed 100 businesses
and pitched them our idea.
• At the moment we have 10 clients who have expressed
genuine interest and we are currently working with two
of our clients.

3. Fundamental Problem
• The fundamental problem that we are solving is helping
them in creating awareness and thus enabling them to
increase their sales.
• We are helping them to solve the problem of increasing
their sales by showing them how to promote their
business on the internet mainly on the social media.
• Traditionally they have relied on word of mouth publicity,
advertising in the local daily and to some extent on
justdial.com and yellowpages.com

4. Product
• We are building a business in the field of Social Media
Marketing.
• As part of the feasibility study of this business idea we
interviewed about 100 businesses from different
industries ranging from retail furniture showrooms,
bakeries, restaurants, playschools, schools, interior
designers, colleges, doctors, dentists, clinics, nursing
homes, automobile showrooms, etc.
• Of the 100 interviewed 10% have shown genuine
interest to promote their goods and services on social
media and using google adwords.

5. Our Team
About Manjula Yeluri:
• Worked with global companies like HSBC, Google, July
Systems in pre-sales, sales, customer service, adwords
and adsense
• Managed and run several accounts and campaigns for
different clients.
About Pavan Mulpur:
• Has 3 years of experience in direct and tele-sales.
• 5 years of experience in IT Consulting in dealing with
various retail clients in US.

6. Business Model
• Earlier projected as Social Media Marketing consultants
but now projecting as Marketing Consultants who help
the clients in redefining their existing marketing strategy
and creating a new marketing plan.
• Analyze and understand the clients' business based on
the nine elements of the Business Model Canvas.
• Showed one of our clients who runs a vegetarian
restaurant how to promote using Bollywood and Cricket
connection with vegetarian movie and cricket starts.

7. Sales and Marketing Strategy
• Direct and Tele Marketing are our main marketing tools.
• Target newly opened businesses or those who are
facing severe competition in their area or industry.
• We blog intensely teaching how to sell and promote
businesses online.This is one channel which will get lot
of potential clients.
• To create a demand for our service we are playing on
the cost factor. As we are a startup we do not have
much overheads and hence we are able to offer our
services to our clients at much lesser price than that of
our rivals.

8. Risk
• Financial risk is the one which concerns us a lot.
• Being a startup we are running on a shoestring budget.
• At the moment we have only two clients and still did not
get paid as work is still in progress.
• Going forward this risk will be minimized once we
complete the work for our existing clients as we can
show the future clients our past work and demand some
advance.

9. Partners and Allies
• Currently not partnered with any other business. But
partnerships are not ruled out.
• We are considering to partner with a website design
and development company who can completely take
care of the website design and development work.
• Still in the process of evaluating web designing and
development companies.

10. Funding
• Till date our total investment is to the tune of Rs.
100,000 (USD $2000) in terms of our website design
and development, logo design, purchase of a high end
DSLR camera, flex banners and stands. All this
investment has come from our personal savings.
• We are definitely looking to approach venture capitalists
for further funding but that will be after serving at least
10 clients.
• Till then we will plough back our profits back into the
business and continue to bootstrap.

11. Team Infotainment
A Presentation by