The document summarizes a business idea to convert popular magazines into audio formats that can be downloaded from iTunes. The target customer is 18+ males and females worldwide. Research found 60% of 18-25 year olds surveyed were interested in the product while the remaining 40% preferred reading print magazines. The audio magazines would be priced the same as print versions and are planned to launch in summer 2012 starting with best-selling titles. The creator plans to take more business classes to further their understanding of entrepreneurship.

1. Apple iPod MagazineHannah MittenWomen's Business Leadership Part 1Professor FreyPresentation Date Wednesday 14th July

2. IntroductionAre you an iPod user?Don’t have enough time?Want to keep up to date with the news and gossip you love?

3. My Business ideaiPod magazineFavorite magazines will be turned into an audio format for people to download from iTunesGood for the blind and young professionals.

4. Target CustomerAge: 18+Gender: Suitable for male and FemalesGeography: Can be downloaded and distrusted world wide.

5. Supporting ResearchI did a survey which shows that 60% of the 18-25 that were asked were interested in this product.The other 40% would prefer to find the time to sit and enjoy their magazines.

6. Finance The product would be the same price as the magazine youwould buy from the store.People surveyed were happy that the price of the magazine stayed the same.

7. ActionsPlanning to launch summer 2012 starting with the most bought magazines firstOnce sales of product are of a high percentage we will then move onto the lesser read magazines in 2015

8. Continuous Learning I am planning to take the second part of the Women's Business Leadership class to further my understanding of entrepreneurship.

9. Conclusion Thank you