Apple i pod magazine
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The document summarizes a business idea to convert popular magazines into audio formats that can be downloaded from iTunes. The target customer is 18+ males and females worldwide. Research found 60% of 18-25 year olds surveyed were interested in the product while the remaining 40% preferred reading print magazines. The audio magazines would be priced the same as print versions and are planned to launch in summer 2012 starting with best-selling titles. The creator plans to take more business classes to further their understanding of entrepreneurship.
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Apple i pod magazine
The document summarizes a business idea to convert popular magazines into audio formats that can be downloaded from iTunes. The target customer is ages 25+ of both genders worldwide. Research found 60% of 25-35 year olds surveyed were interested in the product to have audio versions of magazines for listening flexibility. The audio magazines would cost the same as print versions. The plan is to launch in summer 2012 with top magazines and expand to other titles based on sales success.
Surveys
The document provides guidelines for effective survey design and administration. It outlines best practices such as asking clear and concise questions, avoiding double-barreled questions, and not making assumptions about respondents. Additionally, it recommends analyzing results to tell a compelling story with the data rather than just presenting it raw, and inviting respondents respectfully by clearly communicating the purpose and value of the survey.
Ppt2 wip
1. The document discusses effective marketing with social media and provides tips for real estate agents. It addresses the benefits of social media and excuses people often cite for not using it.
2. Platforms like Facebook, Twitter, LinkedIn, Instagram, and Snapchat are covered in terms of what they offer, who uses them, and when to post on each platform. Daily and weekly posting schedules are recommended along with tips for engaging content.
3. The importance of defining goals, targeting the right audience, crafting the right message and brand, and understanding where your audience spends time online are discussed as key aspects of a social media strategy for real estate. Experimentation and tracking results are also encouraged.
Coffee love
The document discusses plans to open a coffee shop business in Thailand. It notes that the town currently lacks large coffee chain stores. The business would offer coffee, cake, free WiFi, and be a place for dates or relaxing with friends. It also mentions taking further business and pastry arts courses to support the planned business.
Happy birthday
I'm Ana Paula from Brazil and my company will organize children's birthday parties to relieve stress for clients. Research shows 80% of people support this idea. The target customers are ages 21-50 in CachoeiraPaulista- Sao Paulo, Brazil. Financially, the company will charge $10 per person and $50 per attraction. Marketing will begin on local radio and TV in June 2011, and Ana Paula plans to take more business classes, attend workshops, and continuously research the party planning market.
Get married, wbl 2010 final presentation
GetMarried is a proposed wedding agency business. The agency will be run by Christina and aims to help couples plan their wedding dreams. Target customers are women aged 20-40 who are in love and wanting to get married. Christina plans to study business and event management for 5 years each, then work for an event agency for 5 years to gain experience before launching her own wedding agency business.
Final presentation
A 20-year old with no money is interested in foreign countries and birthday parties. Their business idea is to organize parties with themes based on foreign countries. The target customers would be people of all ages and genders. Supporting research found 90% would use this opportunity and pay $25 per guest. To start the business, the person plans to study event management, work in the industry, then start their own company, continuously learning and developing new ideas along the way.
Nicole m.m.. presentation
The document proposes opening a sports health centre to help athletes optimize their performance both on and off the field. The centre would provide facilities and services from doctors, psychologists, physiotherapists and more. Market research found 100% interest in the idea, with potential customers willing to pay $100-200 per month in membership fees. The author plans to complete a master's degree in sports psychology to start their own practice and take the first steps to opening the health centre.
Recommended
Apple i pod magazine
The document summarizes a business idea to convert popular magazines into audio formats that can be downloaded from iTunes. The target customer is ages 25+ of both genders worldwide. Research found 60% of 25-35 year olds surveyed were interested in the product to have audio versions of magazines for listening flexibility. The audio magazines would cost the same as print versions. The plan is to launch in summer 2012 with top magazines and expand to other titles based on sales success.
Surveys
The document provides guidelines for effective survey design and administration. It outlines best practices such as asking clear and concise questions, avoiding double-barreled questions, and not making assumptions about respondents. Additionally, it recommends analyzing results to tell a compelling story with the data rather than just presenting it raw, and inviting respondents respectfully by clearly communicating the purpose and value of the survey.
Ppt2 wip
1. The document discusses effective marketing with social media and provides tips for real estate agents. It addresses the benefits of social media and excuses people often cite for not using it.
2. Platforms like Facebook, Twitter, LinkedIn, Instagram, and Snapchat are covered in terms of what they offer, who uses them, and when to post on each platform. Daily and weekly posting schedules are recommended along with tips for engaging content.
3. The importance of defining goals, targeting the right audience, crafting the right message and brand, and understanding where your audience spends time online are discussed as key aspects of a social media strategy for real estate. Experimentation and tracking results are also encouraged.
Coffee love
The document discusses plans to open a coffee shop business in Thailand. It notes that the town currently lacks large coffee chain stores. The business would offer coffee, cake, free WiFi, and be a place for dates or relaxing with friends. It also mentions taking further business and pastry arts courses to support the planned business.
Happy birthday
I'm Ana Paula from Brazil and my company will organize children's birthday parties to relieve stress for clients. Research shows 80% of people support this idea. The target customers are ages 21-50 in CachoeiraPaulista- Sao Paulo, Brazil. Financially, the company will charge $10 per person and $50 per attraction. Marketing will begin on local radio and TV in June 2011, and Ana Paula plans to take more business classes, attend workshops, and continuously research the party planning market.
Get married, wbl 2010 final presentation
GetMarried is a proposed wedding agency business. The agency will be run by Christina and aims to help couples plan their wedding dreams. Target customers are women aged 20-40 who are in love and wanting to get married. Christina plans to study business and event management for 5 years each, then work for an event agency for 5 years to gain experience before launching her own wedding agency business.
Final presentation
A 20-year old with no money is interested in foreign countries and birthday parties. Their business idea is to organize parties with themes based on foreign countries. The target customers would be people of all ages and genders. Supporting research found 90% would use this opportunity and pay $25 per guest. To start the business, the person plans to study event management, work in the industry, then start their own company, continuously learning and developing new ideas along the way.
Nicole m.m.. presentation
The document proposes opening a sports health centre to help athletes optimize their performance both on and off the field. The centre would provide facilities and services from doctors, psychologists, physiotherapists and more. Market research found 100% interest in the idea, with potential customers willing to pay $100-200 per month in membership fees. The author plans to complete a master's degree in sports psychology to start their own practice and take the first steps to opening the health centre.
Presentation -karime[1]
The document summarizes a business idea to produce and export Brazilian candies made from fruits, starting with chocolate containing cupuacu fruit. The business aims to target all ages and both genders globally. Research found Brazil is a top fruit producer and cupuacu is a nutrient-rich superfruit. Most tourists in Brazil were willing to pay the proposed $5 price for 10 cupuacu chocolates. The entrepreneur plans to develop a business plan and partnerships to produce the chocolates.
Keren
The document proposes a business idea for a website that allows people aged 20-35 worldwide to organize group trips with others who share their interests. Users could plan a "perfect trip" together and the website would also function as a social network. Market research found 100% of respondents would join a trip with strangers and 60% would use the site socially. The plan is to build the free website by hiring a developer by October and find sponsors by January, with the founder continuing their studies.
C:\fakepath\homework tuesday 13th
Silvia RetanaMéndez proposes opening a clothing store in San Carlos, Costa Rica called Natico's StorO that would carry popular American brands like Aeropostale, American Eagle, and Victoria's Secret. The store would target customers ages 8-40 of both genders. Market research found 100% of people interviewed were interested in these brands and willing to pay between $20-70 for items. To promote the new store, Silvia plans to advertise on local radio and TV and use social media. She will also continue learning by networking with experienced retailers and visiting other stores for new ideas.
Jani wbl
The document outlines a business plan for a store called Young Designer's Emporium (YDE) that aims to bring clothing designs by South African designers to customers in the United States. YDE was founded in 1996 in South Africa and currently has 19 stores there showcasing local fashion talent. The business wants to expose African fashion to American customers aged 18-30 who follow trends and would be interested in the store's unique and affordable clothing styles priced between $50-$150. Market research found 90% of surveyed customers interested in the brand and 80% knew others who also would. The next steps outlined are contacting investors, researching retail space, and learning from established US fashion businesses.
Kaire's presentation
Kaire from Estonia proposes opening the first Victoria's Secret boutique in Estonia. Currently, Estonian women lack options for well-known lingerie brands. A survey showed strong interest among Estonian women, with 73% of respondents saying they would be long-time customers. While prices may be slightly higher than in the US due to import costs, Kaire believes customers will pay for the brand's high quality. She has already contacted Victoria's Secret and is working to submit a strong business plan for their review.
Quessy - Good Dream Airplane Neck Pillow
Quessy from Brazil proposes a business idea to create an inflatable airplane neck pillow called "Good Dreams Inflated Airplane Neck Pillow". The pillow would provide comfort for travelers on airplanes so they arrive at their destination awake and ready. Market research found that adults of both genders would find an inflatable pillow practical that can be easily blown up for a flight and deflated after. Financial projections estimate the pillows could be priced at $30 each, which customers surveyed deemed a fair price for the comfort and quality. Quessy's next steps would be to create a business plan, design the pillow in partnership with an airline, and pursue an MBA in innovation and product development.
Presentation karime
Karime proposes a business idea to partner with a Brazilian chocolate company to produce and sell chocolate with Cupuacu fruit. Cupuacu is a Brazilian "superfruit" that is gaining popularity internationally. The chocolate would be sold as a gift for foreign tourists visiting Brazil to take back home, targeting both female and male travelers of all ages worldwide. Supporting research shows Cupuacu is popular internationally and tourists enjoy bringing unique gifts. A box of 10 chocolates is suggested to cost $5, which surveys found 95% of Brazilian tourists would pay. The next steps are to create a business plan and partner for production.
Wbl2010 girlsbeachgetaways
The document proposes a girls beach getaway business targeting young women ages 21-32 in the DC, Maryland, and Virginia areas. It would involve securing deals with hotels and a coach company by the end of 2010 and launching tours in March 2011 at a price of $300 per person. The business founder would obtain a travel agent diploma and attend conferences to continuously learn and improve the business.
Staceys presentation
The document proposes a business idea to produce gluten free and preservative free snack foods. The target customers would be children, adults, and schools seeking snacks for those with celiac disease or gluten sensitivities. Research in the form of a survey found interest in such products, with customers willing to pay $3 to $5 per snack. The proposal outlines developing recipes and moving the idea forward, with the goal of one day launching the snack food business.
C:\users\gayla\documents\apple i pod magazine
The document summarizes a business idea to convert popular magazines into audio formats that can be downloaded from iTunes. The target customer is ages 25+ of both genders worldwide. Research found 60% of those ages 25-35 surveyed were interested in the product while the remaining 40% preferred reading print magazines. The audio magazines would be priced the same as print versions and are planned for launch in summer 2012 starting with best-selling titles. The creator plans to take more business classes to further their understanding of entrepreneurship.
Mint Petrarat Presentation
This presentation is presented by Mint Petrarat, a student in Women's Business Leadership class, for the final project.
Happy birthday
I'm Ana Paula from Brazil and my company will organize children's birthday parties to relieve stress for clients. Research shows 80% of people support this idea. The target customers are ages 21-50 in CachoeiraPaulista- Sao Paulo, Brazil. Financially, the company will charge $10 per person and $50 per attraction. Marketing will begin on local radio and TV in June 2011, and Ana Paula plans to take more business classes, attend workshops, and continuously research the party planning market.
Thais business class
Thais proposes opening a bookstore cafe called Espaco Cafe in her hometown of Sorocaba, Brazil. Her market research found that 89% of 600,000 local residents feel it is important to have a comfortable place to spend time on projects and important moments. Most customers would be university students and businessmen ages 18 and up. The store would sell books, coffee, and snacks. 89% surveyed said they would not mind spending money there for quality time among books and drinks with friends or clients. Thais plans to market through friends, newspapers, and university folders and continue learning from American businessmen who have opened similar businesses.
Wbl2010 presentation2
SaBrina Izzo proposes opening a cupcake cafe in Zurich, Switzerland. Her target customers are people of all ages and genders who love sweets. She conducted supporting research, finding that over 10 people said they would visit the cafe. Her financial projections estimate the total cost of the project at $25,000, and a marketing survey found that 60% of respondents would spend $500 and 40% would spend $1000 to support the project.
WBL 2010 Final Presentation, Christina
GetMarried is a proposed wedding agency business. The agency will be run by Christina and aims to help couples plan their wedding dreams. Target customers are women aged 20-40 who are in love and wanting to get married. Christina plans to study business and event management for 5 years each, then work for an event agency for 5 years to gain experience before launching her own wedding planning business.
Safe luggage
Rosana Souza proposes opening a luggage storage business in New York City and other major cities. The business would allow travelers to store their luggage for a fee if they need to leave their hotel after checkout or are only visiting the city for the day. Souza came up with the idea after struggling to carry her luggage while sightseeing in New York after checking out of her hotel. She plans to target travelers under 18 years old of both genders. Market research found that 90% of people interviewed approved of the idea. Souza will write business and marketing plans and continue taking business and marketing classes to help ensure the success of her luggage storage business.
Brazilian restaurant
An inexpensive Brazilian restaurant is proposed for the DC area that would offer healthy, quality food either by pound or buffet. The target customers would be Brazilians living in the area as well as families and people interested in different foods and cultures. Market research found 100% would eat there and know at least 5 others, and 92% were willing to pay the proposed prices of $15 for buffet or $5 per pound. The founder would need to research starting a business in the US, learn from local restaurant owners, and study business/marketing including customer behavior.
Nicole m.m. presentation
The document proposes opening a sports health centre to help athletes optimize their performance both on and off the field. The centre would provide facilities and services from doctors, psychologists, physiotherapists and more. Market research found 100% interest in the idea, with potential customers willing to pay $100-200 per month in membership fees. The author plans to complete a master's degree in sports psychology to start their own practice and take the first steps to opening the health centre.
Final presentation
The document proposes opening an international grocery store called IF in Falls Church, Virginia to serve the large foreign population in the area. IF would stock imported foods from the home countries of Virginia, Washington D.C., and Maryland residents. Research found that 90% of foreigners miss the foods of their home country and 70% have difficulty finding these foods and would prefer an international grocery store over international sections of regular stores. The financial plan accounts for variable product prices depending on exchange rates.
Happy birthday
I'm Ana Paula from Brazil and my company will organize children's birthday parties to relieve stress for clients. Research shows 80% of people support this idea. The target customers are ages 21-50 in CachoeiraPaulista- Sao Paulo, Brazil. Financially, the company will charge $10 per person and $50 per attraction. Marketing will begin on local radio and TV in June 2011, and Ana Paula plans to take more business classes, attend workshops, and continuously research the party planning market.
Poynter lesson 2
This document provides an agenda for a lesson on quantitative market research. It discusses quantitative research methods like surveys, how they work, where participants come from, and why sampling matters. It also addresses ethics in quantitative research and reviewing concepts from the previous lesson. The key topics covered are quantitative versus qualitative research, sources of quantitative data like surveys and transactions, population versus sample, and linking survey results to the real world.
Talk in 20 | From pandemic to infodemic
This document provides instructions for a 20-minute teacher-led discussion on navigating infodemics. The discussion focuses on understanding what an infodemic is, how it can impact people's feelings and interactions with news, and the role of the media in shaping stories and public opinion during an infodemic. Students engage in partner and group discussions about scenarios involving news reports and statistics to develop their news literacy skills and reflect on navigating an overabundance of news.
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Presentation -karime[1]
The document summarizes a business idea to produce and export Brazilian candies made from fruits, starting with chocolate containing cupuacu fruit. The business aims to target all ages and both genders globally. Research found Brazil is a top fruit producer and cupuacu is a nutrient-rich superfruit. Most tourists in Brazil were willing to pay the proposed $5 price for 10 cupuacu chocolates. The entrepreneur plans to develop a business plan and partnerships to produce the chocolates.
Keren
The document proposes a business idea for a website that allows people aged 20-35 worldwide to organize group trips with others who share their interests. Users could plan a "perfect trip" together and the website would also function as a social network. Market research found 100% of respondents would join a trip with strangers and 60% would use the site socially. The plan is to build the free website by hiring a developer by October and find sponsors by January, with the founder continuing their studies.
C:\fakepath\homework tuesday 13th
Silvia RetanaMéndez proposes opening a clothing store in San Carlos, Costa Rica called Natico's StorO that would carry popular American brands like Aeropostale, American Eagle, and Victoria's Secret. The store would target customers ages 8-40 of both genders. Market research found 100% of people interviewed were interested in these brands and willing to pay between $20-70 for items. To promote the new store, Silvia plans to advertise on local radio and TV and use social media. She will also continue learning by networking with experienced retailers and visiting other stores for new ideas.
Jani wbl
The document outlines a business plan for a store called Young Designer's Emporium (YDE) that aims to bring clothing designs by South African designers to customers in the United States. YDE was founded in 1996 in South Africa and currently has 19 stores there showcasing local fashion talent. The business wants to expose African fashion to American customers aged 18-30 who follow trends and would be interested in the store's unique and affordable clothing styles priced between $50-$150. Market research found 90% of surveyed customers interested in the brand and 80% knew others who also would. The next steps outlined are contacting investors, researching retail space, and learning from established US fashion businesses.
Kaire's presentation
Kaire from Estonia proposes opening the first Victoria's Secret boutique in Estonia. Currently, Estonian women lack options for well-known lingerie brands. A survey showed strong interest among Estonian women, with 73% of respondents saying they would be long-time customers. While prices may be slightly higher than in the US due to import costs, Kaire believes customers will pay for the brand's high quality. She has already contacted Victoria's Secret and is working to submit a strong business plan for their review.
Quessy - Good Dream Airplane Neck Pillow
Quessy from Brazil proposes a business idea to create an inflatable airplane neck pillow called "Good Dreams Inflated Airplane Neck Pillow". The pillow would provide comfort for travelers on airplanes so they arrive at their destination awake and ready. Market research found that adults of both genders would find an inflatable pillow practical that can be easily blown up for a flight and deflated after. Financial projections estimate the pillows could be priced at $30 each, which customers surveyed deemed a fair price for the comfort and quality. Quessy's next steps would be to create a business plan, design the pillow in partnership with an airline, and pursue an MBA in innovation and product development.
Presentation karime
Karime proposes a business idea to partner with a Brazilian chocolate company to produce and sell chocolate with Cupuacu fruit. Cupuacu is a Brazilian "superfruit" that is gaining popularity internationally. The chocolate would be sold as a gift for foreign tourists visiting Brazil to take back home, targeting both female and male travelers of all ages worldwide. Supporting research shows Cupuacu is popular internationally and tourists enjoy bringing unique gifts. A box of 10 chocolates is suggested to cost $5, which surveys found 95% of Brazilian tourists would pay. The next steps are to create a business plan and partner for production.
Wbl2010 girlsbeachgetaways
The document proposes a girls beach getaway business targeting young women ages 21-32 in the DC, Maryland, and Virginia areas. It would involve securing deals with hotels and a coach company by the end of 2010 and launching tours in March 2011 at a price of $300 per person. The business founder would obtain a travel agent diploma and attend conferences to continuously learn and improve the business.
Staceys presentation
The document proposes a business idea to produce gluten free and preservative free snack foods. The target customers would be children, adults, and schools seeking snacks for those with celiac disease or gluten sensitivities. Research in the form of a survey found interest in such products, with customers willing to pay $3 to $5 per snack. The proposal outlines developing recipes and moving the idea forward, with the goal of one day launching the snack food business.
C:\users\gayla\documents\apple i pod magazine
The document summarizes a business idea to convert popular magazines into audio formats that can be downloaded from iTunes. The target customer is ages 25+ of both genders worldwide. Research found 60% of those ages 25-35 surveyed were interested in the product while the remaining 40% preferred reading print magazines. The audio magazines would be priced the same as print versions and are planned for launch in summer 2012 starting with best-selling titles. The creator plans to take more business classes to further their understanding of entrepreneurship.
Mint Petrarat Presentation
This presentation is presented by Mint Petrarat, a student in Women's Business Leadership class, for the final project.
Happy birthday
I'm Ana Paula from Brazil and my company will organize children's birthday parties to relieve stress for clients. Research shows 80% of people support this idea. The target customers are ages 21-50 in CachoeiraPaulista- Sao Paulo, Brazil. Financially, the company will charge $10 per person and $50 per attraction. Marketing will begin on local radio and TV in June 2011, and Ana Paula plans to take more business classes, attend workshops, and continuously research the party planning market.
Thais business class
Thais proposes opening a bookstore cafe called Espaco Cafe in her hometown of Sorocaba, Brazil. Her market research found that 89% of 600,000 local residents feel it is important to have a comfortable place to spend time on projects and important moments. Most customers would be university students and businessmen ages 18 and up. The store would sell books, coffee, and snacks. 89% surveyed said they would not mind spending money there for quality time among books and drinks with friends or clients. Thais plans to market through friends, newspapers, and university folders and continue learning from American businessmen who have opened similar businesses.
Wbl2010 presentation2
SaBrina Izzo proposes opening a cupcake cafe in Zurich, Switzerland. Her target customers are people of all ages and genders who love sweets. She conducted supporting research, finding that over 10 people said they would visit the cafe. Her financial projections estimate the total cost of the project at $25,000, and a marketing survey found that 60% of respondents would spend $500 and 40% would spend $1000 to support the project.
WBL 2010 Final Presentation, Christina
GetMarried is a proposed wedding agency business. The agency will be run by Christina and aims to help couples plan their wedding dreams. Target customers are women aged 20-40 who are in love and wanting to get married. Christina plans to study business and event management for 5 years each, then work for an event agency for 5 years to gain experience before launching her own wedding planning business.
Safe luggage
Rosana Souza proposes opening a luggage storage business in New York City and other major cities. The business would allow travelers to store their luggage for a fee if they need to leave their hotel after checkout or are only visiting the city for the day. Souza came up with the idea after struggling to carry her luggage while sightseeing in New York after checking out of her hotel. She plans to target travelers under 18 years old of both genders. Market research found that 90% of people interviewed approved of the idea. Souza will write business and marketing plans and continue taking business and marketing classes to help ensure the success of her luggage storage business.
Brazilian restaurant
An inexpensive Brazilian restaurant is proposed for the DC area that would offer healthy, quality food either by pound or buffet. The target customers would be Brazilians living in the area as well as families and people interested in different foods and cultures. Market research found 100% would eat there and know at least 5 others, and 92% were willing to pay the proposed prices of $15 for buffet or $5 per pound. The founder would need to research starting a business in the US, learn from local restaurant owners, and study business/marketing including customer behavior.
Nicole m.m. presentation
The document proposes opening a sports health centre to help athletes optimize their performance both on and off the field. The centre would provide facilities and services from doctors, psychologists, physiotherapists and more. Market research found 100% interest in the idea, with potential customers willing to pay $100-200 per month in membership fees. The author plans to complete a master's degree in sports psychology to start their own practice and take the first steps to opening the health centre.
Final presentation
The document proposes opening an international grocery store called IF in Falls Church, Virginia to serve the large foreign population in the area. IF would stock imported foods from the home countries of Virginia, Washington D.C., and Maryland residents. Research found that 90% of foreigners miss the foods of their home country and 70% have difficulty finding these foods and would prefer an international grocery store over international sections of regular stores. The financial plan accounts for variable product prices depending on exchange rates.
Happy birthday
I'm Ana Paula from Brazil and my company will organize children's birthday parties to relieve stress for clients. Research shows 80% of people support this idea. The target customers are ages 21-50 in CachoeiraPaulista- Sao Paulo, Brazil. Financially, the company will charge $10 per person and $50 per attraction. Marketing will begin on local radio and TV in June 2011, and Ana Paula plans to take more business classes, attend workshops, and continuously research the party planning market.
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Poynter lesson 2
This document provides an agenda for a lesson on quantitative market research. It discusses quantitative research methods like surveys, how they work, where participants come from, and why sampling matters. It also addresses ethics in quantitative research and reviewing concepts from the previous lesson. The key topics covered are quantitative versus qualitative research, sources of quantitative data like surveys and transactions, population versus sample, and linking survey results to the real world.
Talk in 20 | From pandemic to infodemic
This document provides instructions for a 20-minute teacher-led discussion on navigating infodemics. The discussion focuses on understanding what an infodemic is, how it can impact people's feelings and interactions with news, and the role of the media in shaping stories and public opinion during an infodemic. Students engage in partner and group discussions about scenarios involving news reports and statistics to develop their news literacy skills and reflect on navigating an overabundance of news.
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This document provides teaching instructions for a 20-minute session on navigating infodemics. The session defines an infodemic as a situation where people are rapidly given lots of conflicting news about the same story, making it difficult to discern truth from misinformation. It includes activities like role-playing news reports and analyzing how headlines and statistics can shape public opinions. The goal is to help students understand infodemics and develop skills for thoughtfully evaluating news during times of information overload.
Trend Mill 2013
В 2013 году мы в стратегическом отделе DDB решили поглубже посмотреть, как внешние факторы влияют на бренды, с которыми мы работаем. Для этого мы запустили “Мельницу Трендов” – проект TrendMill. Мы перевели ключевые бизнес категории наших клиентов в более абстрактные понятия и наблюдали за прошлым, текущим и только зарождающимся поведением в этих категориях.
Если сформулировать ключевую веху прошлого года одним предложением, то я бы сказала так. В 2013 мы стали более ответственными за то, что нам дорого и за тех, кого мы любим. Начиная с выбора работы, которая может быть любимой и приносить деньги до более осознанного отношения к семье, собственному телу, братьям меньшим, жизни в целом, в моем подъезде, в моем городе, в моей стране.
Я надеюсь, что этот тренд будет продолжаться и в 2014 году, ну а мы со своей стороны будем продолжать выпускать проект TrendMill.
C уважением,
Ирина Куликова и стратегический отдел DDB
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This survey of 111 mothers found that social media is becoming a more important channel for brand discovery and influence. Specifically:
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This document proposes a strategic plan for Lipton Yellow Label tea in Vietnam. The plan aims to make hot tea more appealing to young consumers aged 25-35 by communicating the functional and emotional benefits of drinking hot tea. The key message is "Hot Là Tốt!" (Hot is Good). The digital-led campaign would include sponsored Facebook ads, YouTube video ads, a mini-website with tips and content, a social media filter, and free tea sampling in business areas on Mondays. The campaign would run from March to June 2017 with a budget of $50,000 and focus on major Vietnamese cities.
Help them to sell more: What PR can do for your growth targets
This was a talk that we were giving for the lovely folks at The Family in Berlin for a diverse tech audience. You'll find a ton of PR lessons for founders and small startups in there and at the end a list of books that I recommend to anyone who wants to improve their PR game.
Marketing to Millennials: An Insider's Perspective
Millennials expect companies to use big data to understand them and customize their experiences. Effective marketing to millennials requires using data to build personal relationships and understand what millennials want before needing it. When using data to sell to millennials, companies should consider transparency in sharing information, convenience by making the buying process easy, incorporating peer reviews that millennials trust, and being aware that millennials are quick to stop engaging with brands if their needs are not met.
Marketing to Millennials: An Insider's Perspective
Millennials expect companies to use big data to understand them and customize their experiences. Effective marketing to millennials requires using data to build personal relationships and understand what millennials want before needing it. When using data to sell to millennials, companies should consider transparency in sharing information, convenience by making the buying process easy, incorporating peer reviews that millennials trust, and being aware that millennials are quick to stop engaging with brands if their needs are not met.
PSMag_March2016_Linking Verve
Millennials expect companies to use big data to understand them and customize their experiences. Effective marketing to millennials requires using data to build personal relationships and understand what millennials want before needing it. When using data to sell to millennials, companies should consider transparency in sharing information, convenience by making the buying process easy, incorporating peer reviews that millennials trust, and being aware that millennials are quick to stop engaging with brands if their needs are not met.
Your Business
This document discusses the importance of social media for businesses and provides statistics about social media usage. It notes that engaging with social media is now the number one online activity and that if Facebook was a country it would be the third largest in the world. It also highlights that your customers now spend an hour per day on social media and that social media has replaced traditional methods of reaching new customers. The document advocates that businesses need to have a social media strategy to attract new customers and still exist in 5 years.
Social Selling - The future of selling
Old School Thinking: Sales People Sell
Now: Everyone sells and non-traditional people sell more without selling
Old School Thinking: Prevent access to social media as it’s a time killer
Now: Get C Level as well all Levels of Managers on there and embrace it first and then utilise it and get better at it.
Social Selling, Social Sales, Social Sales by Social Media, Sales by Social, Social Selling meaning, Social Sales information,
News stories from TouchPoints
An IPA and Newsworks seminar using TouchPoints 5 to demonstrate the value of newsbrand readers and showing how, with TouchPoints, advertisers can reach them on the best platform, at the right time, in the ideal frame of mind.
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Vista PR Social Media & Influence. Mum research 2020
Vista PR Social Media & Influence. Mum research 2020
10 Steps to a Successful Nonprofit Social Media Strategy
10 Steps to a Successful Nonprofit Social Media Strategy
Copy Test for Ideas on Ad Campaigns for a Multinational Technology
Copy Test for Ideas on Ad Campaigns for a Multinational Technology
Hot là Tốt! - Lipton Yellow Label [Unilever Vietnam]
Hot là Tốt! - Lipton Yellow Label [Unilever Vietnam]
Help them to sell more: What PR can do for your growth targets
Help them to sell more: What PR can do for your growth targets
Marketing to Millennials: An Insider's Perspective
Marketing to Millennials: An Insider's Perspective
Marketing to Millennials: An Insider's Perspective
Marketing to Millennials: An Insider's Perspective
More from Kathy Korman Frey
Girls Getaways Packages
Mechi Cuellar proposes a business called Girls Getaway Packages (GGP) that would organize fun getaway trips for women. GGP would arrange bus transportation, hotels, and activities for groups of women traveling along the East Coast. The startup costs are estimated at $5,150 with additional funding from a $6,000 bank loan. In the first year, revenue is projected to be $114,000 with $111,000 in expenses, yielding a $2,500 profit. Milestones include launching a website in March 2011 and partnering with au pair agencies by January 2012.
Kaire's VS presentation.
The document proposes opening a Victoria's Secret boutique in Estonia's capital city. The boutique would offer Victoria's Secret lingerie, swimwear, sleepwear and Pink collections. The target customers would be mainly women between 16-35 years of age with close to or above average incomes. An exit strategy includes maintaining high customer service and quality, then expanding to other Estonian cities and opening an online store.
Mari presentation
Universal Tea Garden will be a tea and coffee shop located in Washington D.C. that imports drinks from around the world and creates a relaxing social atmosphere. Market research shows there is room for more tea rooms in the area. The shop will have 30 seats and sell drinks and small meals for $3-17. It aims to open in April 2011 and add a second location in 2012, paying back investors by February 2012.
Final Presentation WBL II by Mariana
Rio Hostel provides accommodation for travelers to Rio de Janeiro, Brazil, aiming to take advantage of increased tourism to the city due to upcoming events like the World Cup and Olympics. The business plan outlines startup expenses, tax incentives, income projections, operational details like partnerships and services, plans to expand, and exit strategies to grow the venture. It concludes by thanking the reader for their attention and highlighting opportunities through the mentor project.
Child Care Professional Center 1
The document proposes opening a child care center called the Child Care Professional Center that would operate 24/7 and provide services like childcare, transportation, meals, tutoring, and activities for children from 0 months to 12 years old. The business aims to take advantage of increased demand for childcare due to the economic crisis. It would be located in Washington DC and also serve families using au pair programs. The proposal outlines target customers, supporting research, financial details, and next steps to secure sponsors and open in January 2011.
Child Care Professional Center 2
The document proposes opening a Child Care Professional Center business in Washington DC that would operate 24/7 and provide child care, transportation, meals, tutoring, and activities for children from 0 months to 12 years old. The target market is parents living in the DC area who need child care, including those in the Au Pair in America program. Basic child care services would cost $750 per month, transportation $80 per month, and tutoring $15 per hour. The goal is to have the center become the top child care provider in the DC area by June 2012.
Final present alise_z_wbl1
The document proposes a business idea to teach languages to children ages 4 to 9 through art-based classes in singing, drawing, and dancing. The target customers would be parents of children ages 3 to 9 and kindergartens. Financials are estimated at $5 to $12 per class. The business would network with the Goethe Institute in Riga and create a network of professionals in pedagogy, accounting, and bilingual students/teachers.
Wbl2010candice pre.ppt1
The document proposes a business idea to create a personalized fragrance product that allows customers to choose and combine their favorite scents. The target customer is unique and sophisticated women aged 18 and older. Supporting research found that 80% would buy the product and 70% know other interested customers. The financial plan aims to make the product affordable and of high quality at a fair price point of $35. The business aims to launch within two years through sampling, testing, acquiring resources and raising capital. Continuous learning through market research and customer feedback will help ensure product quality and service.
Wbl2010candice pre
The document proposes a business idea to create a personalized fragrance product that allows customers to choose and combine their favorite scents. The target customer is unique and sophisticated women aged 18 and older. Supporting research found that 80% would buy the product and 70% know other interested customers. The financial plan aims to make the product affordable and of high quality at a fair price point of $35. The business goals are to test samples, acquire resources, and launch within two years, while continuously learning through market research, feedback, and ensuring product and service quality.
Final presentation
Clara proposes opening a bar/restaurant where people can discuss home design and architecture projects over coffee or meals. Customers would bring their plans, photos, or projects to get feedback from others. The target customers are men and women aged 18 to 75 interested in design projects. A survey found 100% of respondents would visit when working on a project and are willing to pay higher prices. Clara will look for space and partner with architects/designers to promote the business while engaging students to develop the concept further.
Final presentation_aLise Z_WBL1
The document proposes a business idea to teach languages like English, Russian, German and Spanish to children ages 4 to 9 through singing, drawing and dancing classes. The target customers would be parents with children ages 3 to 9 and kindergartens and baby schools. The business aims to educate and prepare children to be more successful and competitive in the future, as supported by research on respondents acknowledging this need. Classes would cost between $5 and $12.
Final Presentation
Centrick Property aims to lease newly built apartments on former factory sites in Birmingham to young professionals and students. The business would find tenants, screen them, and handle maintenance for landlords in exchange for a portion of the rent. Most renters prefer to use a letting agent rather than deal directly with landlords due to efficiency and past problems. The target rent for a one-bedroom city center apartment is £600-£700 per month, and maintenance partnerships have been established. Building relationships with local landlords is key to the business's success.
Final Presentation
An international restaurant that serves appetizers, salads, main dishes and desserts from different countries in one meal with waiters from around the world. Market research found 100% of interviewed people would enjoy this concept and 50% said they would pay $65 per guest for a dinner. The business aims to create a place for families and friends to try new foods from various cultures.
Lina Classon A New start 120810
A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers are adults aged 20-70 looking to make positive changes to their health and well-being. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.
Lina Classon A New Start
A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers would be adults aged 20-70 seeking positive changes to their health and wellbeing. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.
Lina Classon A New Start
A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers are adults aged 20-70 looking to make positive changes to their health and well-being. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.
The e menu
1) The document proposes an "E-Menu" business idea which involves creating an electronic menu shaped like an iPad that provides nutritional information, pictures, ingredients and language translation for menu items.
2) The target customers for the E-Menu would be owners of fancy, multicultural restaurants in modern cities.
3) Research found that 75% of interviewed people would like to use the E-Menu if they owned a restaurant and 87.5% would like to use it if they were restaurant guests.
Danutch's presentation
This document outlines a business proposal for a vintage-style coffee shop and clothing rental space. The target customers would be females and males aged 15-35 who enjoy coffee and vintage styles. Drinks and snacks would be priced between 50-100 Thai Baht and rental space for vintage clothing sellers would be 350 Baht per day. The next steps outlined are further research, contacting potential customers and suppliers, and promoting the business to launch within 6 months of returning to Thailand. Feedback is welcomed to improve the proposal.
Sarah hahnemann
Sarah proposes opening family activity resorts that offer a variety of winter and summer activities, restaurants, accommodations, and babysitting services. The resorts would target families with children ages 0-99 from around the world. Market research found 100% interest from survey respondents, with 33% saying they would use such resorts weekly. Financial projections estimate 50% of customers would pay $50 per day, with family discounts. Sarah plans to open the first resorts in Europe and countries without reliable snow, and will conduct more market research and seek financial backing to help expand globally.
Sarah hahnemann
Sarah proposes opening family activity resorts that offer a variety of winter and summer activities, restaurants, accommodations, and babysitting services. The resorts would target people of all ages and from different countries. Market research found that 100% of survey respondents were interested in such a concept and 33% would use it weekly. The resorts aim to fill a marketing gap and could charge $50 per day, with family discounts. Sarah plans to open locations in Europe initially and then countries without much snow, seeking financial support and hiring help along the way.
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- 1. Apple iPod Magazine Hannah Mitten Women's Business Leadership Part 1 Professor Frey Presentation Date Wednesday 14th July
- 2. Introduction Are you an iPod user? Don’t have enough time? Want to keep up to date with the news and gossip you love?
- 3. My Business ideaiPod magazine Favorite magazines will be turned into an audio format for people to download from iTunes Good for the blind and young professionals.
- 4. Target Customer Age: 18+ Gender: Suitable for male and Females Geography: Can be downloaded and distrusted world wide.
- 5. Supporting Research I did a survey which shows that 60% of the 18-25 that were asked were interested in this product. The other 40% would prefer to find the time to sit and enjoy their magazines.
- 6. Finance The product would be the same price as the magazine youwould buy from the store. People surveyed were happy that the price of the magazine stayed the same.
- 7. Actions Planning to launch summer 2012 starting with the most bought magazines first Once sales of product are of a high percentage we will then move onto the lesser read magazines in 2015
- 8. Continuous Learning I am planning to take the second part of the Women's Business Leadership class to further my understanding of entrepreneurship.
- 9. Conclusion Thank you