Wbl2010 presentation2
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SaBrina Izzo proposes opening a cupcake cafe in Zurich, Switzerland. Her target customers are people of all ages and genders who love sweets. She conducted supporting research, finding that over 10 people said they would visit the cafe. Her financial projections estimate the total cost of the project at $25,000, and a marketing survey found that 60% of respondents would spend $500 and 40% would spend $1000 to support the project.
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- The bakery will be located in the city center for high foot traffic. It will offer coffee, pastries, cakes, doughnuts, and muffins with a cozy atmosphere.
- Startup costs include equipment, rent, supplies, salaries, and permits. Revenue will come from sales of baked goods and coffee. Profit is expected
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Nescafe is a popular brand of instant coffee established in Bangladesh in 1994. It is owned by Nestle and pioneered the coffee market in Bangladesh where tea is traditionally more popular. Nescafe targets both young people and professionals and offers various products like Classic and Cappuccino positioned for daily coffee drinkers and as a "true cafe" experience. The brand focuses on friendship and sharing moments in its advertising which portrays coffee as a way to socialize. However, Nescafe faces challenges from new competitors and may not be adapting quickly enough to changing consumer trends and tastes, risking weaker brand association over time.
Career Evening 16: An expat’s guide to successful storytelling
This document summarizes a presentation on using storytelling to achieve career goals. The presentation included speakers sharing their personal stories of [1] moving to Denmark for education and work, [2] experiences in a Danish marriage and career changes, and [3] navigating education and early careers. Attendees learned about constructing life stories to further career paths by defining past experiences and linking them to future goals. Storytelling techniques were discussed including establishing identity and confidence through memorable moments.
Dinette Koolhaas
The document discusses the career and advice of an individual who has worked in staffing and managing change. They advise to not be too fixated on the next step and instead focus on doing what you enjoy and getting to know your team. They also suggest taking time early on to understand different perspectives within a business before executing plans for change. Their passion outside of work includes golf, running, cooking, and spending time with friends.
My Portfolio
Vinishyaa Sugumar is a graphic designer from Kuala Lumpur, Malaysia who has been passionate about design since a young age. Some of her accomplishments include designing a magazine cover, creating a font, illustrating a book, and leading a design team. She founded her own design business at age 16 and has since worked on projects for clients including designing logos, marketing materials, and album covers. Vinishyaa aims to create thoughtful yet simple designs that help businesses communicate effectively.
Listening Post | Winter 2014
This document provides information and advice for Girl Scouts participating in the 2014 cookie program. It discusses what's new this year, including cookies being available at the start of the program. The document emphasizes that the program helps girls develop important lifelong skills. It profiles a volunteer who stresses that the program rewards learning and leadership, not just incentives. The volunteer provides the R.E.W.A.R.D.S. framework for running an effective program, focusing on recruitment, training, goal-setting, skill-building, responsibility, and tracking results.
CSDO BROUCHER
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Ldb_eXperience.Lab Brogan&Hodson_05
This document provides tips and best practices for using Facebook effectively for tourism businesses. It discusses how travel experiences are the most shared stories on Facebook. It then outlines seven rules for Facebook success, questions to consider about an existing Facebook page, possible types of content to post, ideas for contests and giveaways, tips for Facebook advertising, how to use insights data, and examples of engaging Facebook pages from different hotels. The overall message is that Facebook can be a powerful marketing tool for tourism if used strategically and creatively.
Cupakes land
The company's mission is to produce excellent cupcakes through teamwork and show customers how to bake cupcakes. The vision is to operate a successful cupcake factory that also offers cooking classes for children. The company offers many flavors of perfectly decorated cupcakes, as well as cooking classes for kids that include all necessary materials. Customers can order cupcakes for delivery. The store aims to provide high quality services and a good customer experience.
Millennials on coffee
Interesting data about millenials regarding the use of coffee, instant coffeee and specialties. The information was picked up from our research presentatons made by our agency for different projects.
Orig
The document provides information about a proposed feasibility study for Sweety Cupcakes, a cupcake and coffee shop. It includes the project team members, mission and vision statements, organizational structure, operational flow chart, survey questions, and an initial balance sheet. The goal is to bring great tasting cupcakes and develop new products while improving employee training to value customers.
corp.
The document provides information about a proposed feasibility study for Sweety Cupcakes, a cupcake and coffee shop. It includes the project team members, mission and vision statements, organizational structure, operational flow chart, survey questions, and an initial balance sheet. The goal is to bring great tasting cupcakes and develop new products while improving employee training to value customers.
Original
The document provides information about a proposed feasibility study for Sweety Cupcakes, a cupcake and coffee shop. It includes the project team members, mission and vision statements, organizational structure, operational flow chart, survey questions, and an initial balance sheet. The goal is to bring great tasting cupcakes and new products to customers while improving employee training to value customers.
Similar to Wbl2010 presentation2 (20)
a765be54-73ca-4ec9-a6af-920d2e0c01f0-151209053158-lva1-app6891 (1).pptx
a765be54-73ca-4ec9-a6af-920d2e0c01f0-151209053158-lva1-app6891 (1).pptx
Career Evening 16: An expat’s guide to successful storytelling
Career Evening 16: An expat’s guide to successful storytelling
More from Kathy Korman Frey
Girls Getaways Packages
Mechi Cuellar proposes a business called Girls Getaway Packages (GGP) that would organize fun getaway trips for women. GGP would arrange bus transportation, hotels, and activities for groups of women traveling along the East Coast. The startup costs are estimated at $5,150 with additional funding from a $6,000 bank loan. In the first year, revenue is projected to be $114,000 with $111,000 in expenses, yielding a $2,500 profit. Milestones include launching a website in March 2011 and partnering with au pair agencies by January 2012.
Kaire's VS presentation.
The document proposes opening a Victoria's Secret boutique in Estonia's capital city. The boutique would offer Victoria's Secret lingerie, swimwear, sleepwear and Pink collections. The target customers would be mainly women between 16-35 years of age with close to or above average incomes. An exit strategy includes maintaining high customer service and quality, then expanding to other Estonian cities and opening an online store.
Mari presentation
Universal Tea Garden will be a tea and coffee shop located in Washington D.C. that imports drinks from around the world and creates a relaxing social atmosphere. Market research shows there is room for more tea rooms in the area. The shop will have 30 seats and sell drinks and small meals for $3-17. It aims to open in April 2011 and add a second location in 2012, paying back investors by February 2012.
Final Presentation WBL II by Mariana
Rio Hostel provides accommodation for travelers to Rio de Janeiro, Brazil, aiming to take advantage of increased tourism to the city due to upcoming events like the World Cup and Olympics. The business plan outlines startup expenses, tax incentives, income projections, operational details like partnerships and services, plans to expand, and exit strategies to grow the venture. It concludes by thanking the reader for their attention and highlighting opportunities through the mentor project.
Child Care Professional Center 1
The document proposes opening a child care center called the Child Care Professional Center that would operate 24/7 and provide services like childcare, transportation, meals, tutoring, and activities for children from 0 months to 12 years old. The business aims to take advantage of increased demand for childcare due to the economic crisis. It would be located in Washington DC and also serve families using au pair programs. The proposal outlines target customers, supporting research, financial details, and next steps to secure sponsors and open in January 2011.
Child Care Professional Center 2
The document proposes opening a Child Care Professional Center business in Washington DC that would operate 24/7 and provide child care, transportation, meals, tutoring, and activities for children from 0 months to 12 years old. The target market is parents living in the DC area who need child care, including those in the Au Pair in America program. Basic child care services would cost $750 per month, transportation $80 per month, and tutoring $15 per hour. The goal is to have the center become the top child care provider in the DC area by June 2012.
Thais business class
Thais proposes opening a bookstore cafe called Espaco Cafe in her hometown of Sorocaba, Brazil. Her market research found that 89% of 600,000 local residents feel it is important to have a comfortable place to spend time on projects and important moments. Most customers would be university students and businessmen ages 18 and up. The store would sell books, coffee, and snacks. 89% surveyed said they would not mind spending money there for quality time among books and drinks with friends or clients. Thais plans to market through friends, newspapers, and university folders and continue learning from American businessmen who have opened similar businesses.
Get married, wbl 2010 final presentation
GetMarried is a proposed wedding agency business. The agency will be run by Christina and aims to help couples plan their wedding dreams. Target customers are women aged 20-40 who are in love and wanting to get married. Christina plans to study business and event management for 5 years each, then work for an event agency for 5 years to gain experience before launching her own wedding agency business.
WBL 2010 Final Presentation, Christina
GetMarried is a proposed wedding agency business. The agency will be run by Christina and aims to help couples plan their wedding dreams. Target customers are women aged 20-40 who are in love and wanting to get married. Christina plans to study business and event management for 5 years each, then work for an event agency for 5 years to gain experience before launching her own wedding planning business.
Final present alise_z_wbl1
The document proposes a business idea to teach languages to children ages 4 to 9 through art-based classes in singing, drawing, and dancing. The target customers would be parents of children ages 3 to 9 and kindergartens. Financials are estimated at $5 to $12 per class. The business would network with the Goethe Institute in Riga and create a network of professionals in pedagogy, accounting, and bilingual students/teachers.
Wbl2010candice pre.ppt1
The document proposes a business idea to create a personalized fragrance product that allows customers to choose and combine their favorite scents. The target customer is unique and sophisticated women aged 18 and older. Supporting research found that 80% would buy the product and 70% know other interested customers. The financial plan aims to make the product affordable and of high quality at a fair price point of $35. The business aims to launch within two years through sampling, testing, acquiring resources and raising capital. Continuous learning through market research and customer feedback will help ensure product quality and service.
Wbl2010candice pre
The document proposes a business idea to create a personalized fragrance product that allows customers to choose and combine their favorite scents. The target customer is unique and sophisticated women aged 18 and older. Supporting research found that 80% would buy the product and 70% know other interested customers. The financial plan aims to make the product affordable and of high quality at a fair price point of $35. The business goals are to test samples, acquire resources, and launch within two years, while continuously learning through market research, feedback, and ensuring product and service quality.
Final presentation
Clara proposes opening a bar/restaurant where people can discuss home design and architecture projects over coffee or meals. Customers would bring their plans, photos, or projects to get feedback from others. The target customers are men and women aged 18 to 75 interested in design projects. A survey found 100% of respondents would visit when working on a project and are willing to pay higher prices. Clara will look for space and partner with architects/designers to promote the business while engaging students to develop the concept further.
Final presentation_aLise Z_WBL1
The document proposes a business idea to teach languages like English, Russian, German and Spanish to children ages 4 to 9 through singing, drawing and dancing classes. The target customers would be parents with children ages 3 to 9 and kindergartens and baby schools. The business aims to educate and prepare children to be more successful and competitive in the future, as supported by research on respondents acknowledging this need. Classes would cost between $5 and $12.
Final Presentation
Centrick Property aims to lease newly built apartments on former factory sites in Birmingham to young professionals and students. The business would find tenants, screen them, and handle maintenance for landlords in exchange for a portion of the rent. Most renters prefer to use a letting agent rather than deal directly with landlords due to efficiency and past problems. The target rent for a one-bedroom city center apartment is £600-£700 per month, and maintenance partnerships have been established. Building relationships with local landlords is key to the business's success.
Final Presentation
An international restaurant that serves appetizers, salads, main dishes and desserts from different countries in one meal with waiters from around the world. Market research found 100% of interviewed people would enjoy this concept and 50% said they would pay $65 per guest for a dinner. The business aims to create a place for families and friends to try new foods from various cultures.
Lina Classon A New start 120810
A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers are adults aged 20-70 looking to make positive changes to their health and well-being. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.
Lina Classon A New Start
A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers would be adults aged 20-70 seeking positive changes to their health and wellbeing. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.
Lina Classon A New Start
A young woman from Sweden proposes opening a health and wellness retreat that offers 2-week or 1-month programs where guests can focus on improving their health. Market research found strong interest, with 9 out of 10 people willing to pay $150-200 per day for accommodations and programming at a rural countryside location similar to an all-inclusive hotel. The target customers are adults aged 20-70 looking to make positive changes to their health and well-being. The entrepreneur plans to gain experience in hotel management and health to further develop this business idea.
The e menu
1) The document proposes an "E-Menu" business idea which involves creating an electronic menu shaped like an iPad that provides nutritional information, pictures, ingredients and language translation for menu items.
2) The target customers for the E-Menu would be owners of fancy, multicultural restaurants in modern cities.
3) Research found that 75% of interviewed people would like to use the E-Menu if they owned a restaurant and 87.5% would like to use it if they were restaurant guests.
More from Kathy Korman Frey (20)
Wbl2010 presentation2
- 1. SaBrina Izzo Women’s Business Leadership Part I Professor Frey December 6 2010