Startup Stage - B2B Services - Presentation by Jonathan Kurfess, Founder & CEO of appinio at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

1. The future of market research
- becoming the worlds number one mobile market research solution -

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. / PROBLEMS2
NO MOTIVATION HIGH PRICE LOW SPEED NO YOUNG
PEOPLE
ConsumerBusiness
The market research industry has problems…
€
€
€
€
€
Market research
department
Market research
vendor
Panel provider

4. 3 /PROCESS
Results & analysis - in
real-time
Companies create surveys
and define target group
Surveys appear on appinio app &
users answer immediately
All in one solution

5. Mobile optimized market research
/ APP FRAGETYPEN4
Single Choice Thumb Likert Scale Image
Comparison
Video
Multiple Choice Stars Ranking

6. 5 /THE APP
Instant comparison of own
opinion to other users.
Create your own polls for free and get
instant feedback from the community
and/or your friends.
Users receive badges, level up and
compare their performance in local or
global rankings.
With every survey answered
a user donates to charity.
TOTAL ANSWERED QUESTIONS PER DAY
+130,000SESSIONS
PER DAY4.72.5MINUTES
PER SESSION 250 NEW USERS
PER DAY
We are a social platform for opinions

7. 6 /SPEED
1000answered surveys within
00:05:00
We are fast. We are cost-efficient.
NOV 2014 NOV 2015 NOV 2016
competition (4-5 days)
appinio (5 min)
60 Min
1000 Min
6000 Min
0 Min
25,000 €*
4.800 €*
TRADITIONAL
RESEARCH
APPINIO

8. 7 /The revolution
65.000.000ANSWERS
€
€
Better Targeting than Facebook or Google
1000+ATTRIBUTES PER USER
We are accurate.

9. Join
Our Vision
to democratize opinions
PAYING CUSTOMERS AWARDS 2015
moving to the Silicon
Valley in Oct 2016

10. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®